iWatch: Apple’s first true foray into wearable tech

You have to say the odds are stacked against them though.

Reports from Silicon Valley suggest Apple is currently recruiting heavily in its iWatch wrist computer division, in the hope of ironing out design problems the team is currently grappling with. Insiders at its Cupertino headquarters suggest the hiring spree has been sparked amid concerns the new tech will not be ready until the end of 2014. Apple’s first true foray into wearable technology, chief executive Tim Cook said in June that this market segment was "ripe for exploration" and "incredibly interesting".

Although not yet officially announced, industry insiders agree a new smartwatch is the most likely piece of kit under development; with Apple has already making several applications to trademark "iWatch". Mr Cook hinted at its existence in April, saying: "Our teams are hard at work on some amazing new hardware, software and services that we can't wait to introduce this fall and throughout 2014."

With Apple clearly investing heavily in the iWatch, you have to wonder whether the company is backing the wrong horse. Industry analysts have long been predicting the explosion of wearable tech, but its growth has so far been meagre at best. Critical consensus hasn’t yet been reached either, with Google Glass generating a lot of column inches but also polarising opinion. Reviews have praised its inituitive hands-free interface in the same breath as pouring scorn on the potential privacy problems associated with the glasses-mounted camera, which makes it difficult for others to tell if you are recording them or not.

It remains to be seen if the iWatch will encounter such a reception upon its release, but at this stage at least, you have to say the odds are stacked against Apple. One of the biggest advantages of Google Glass is that it frees up your hands to do other things, while still allowing you to make use of the technology’s features, as Google has made very clear in its promotional material. I doubt many people will rush out to buy the glasses because they allow you to record your skydive hands-free, but Google is clearly showing us what the future possibilities of the wearable tech market are. In the case of the iWatch, it is hard to see how this could be made to be hands-free, so this advantage is immediately wiped out, meaning its other features will have to be especially enticing for it to succeed.

Still, if anyone can take a nascent market segment and really make it a success, it’s Apple. The iPod, iPhone and iPad were not the first MP3 player, smartphone or tablet to be released, but their huge success shows just what a difference a compelling product and some canny marketing can make. The iPhone has now sold in excess of 250m units.

However, success isn’t always guaranteed even when it comes to this tech giant’s products; Apple TV anyone? Lauded as the future of television when launched in March 2007, the digital media receiver has never really caught the public’s imagination despite a redesign in 2010 and again in 2012. The difference between success and failure of the iWatch could rest heavily on Apple latest recruits.

Reports from Silicon Valley suggest Apple is currently recruiting heavily in its iWatch wrist computer division. Photograph: Getty Images

Mark Brierley is a group editor at Global Trade Media

Getty.
Show Hide image

Who is the EU's chief Brexit negotiator Michel Barnier?

The former French foreign minister has shown signs that he will play hardball in negotiations.

The European Commission’s chief Brexit negotiator today set an October 2018 deadline for the terms of Britain’s divorce from the European Union to be agreed. Michel Barnier gave his first press conference since being appointed to head up what will be tough talks between the EU and UK.

Speaking in Brussels, he warned that UK-EU relations had entered “uncharted waters”. He used the conference to effectively shorten the time period for negotiations under Article 50 of the Lisbon Treaty, the legal process to take Britain out of the EU. The article sets out a two year period for a country to leave the bloc.

But Barnier, 65, warned that the period of actual negotiations would be shorter than two years and there would be less than 18 months to agree Brexit.  If the terms were set in October 2018, there would be five months for the European Parliament, European Council and UK Parliament to approve the deal before a March 2019 Brexit.

But who is the urbane Frenchman who was handpicked by Commission President Jean-Claude Juncker to steer the talks?

A centre-right career politician, Barnier is a member of the pan-EU European People’s Party, like Juncker and German Chancellor Angela Merkel.

A committed European and architect of closer eurozone banking integration, Barnier rose to prominence after being elected aged just 27 to the French National Assembly.  He is notorious in Brussels for his repeated references to the 1992 Winter Olympics he organised in Albertville with triple Olympic ski champion Jean-Claude Killy.

He first joined the French cabinet in 1993 as minister of the environment. In 1995, Jacques Chirac made him Secretary of State for European Affairs, teeing up a long and close relationship with Brussels.

Barnier has twice served as France’s European Commissioner, under the administrations of Romano Prodi and José Manuel BarrosoMost recently he was serving as an unpaid special advisor on European Defence Policy to Juncker until the former prime minister of Luxembourg made him Brexit boss.“I wanted an experienced politician for this difficult job,” Juncker said at the time of Barnier, who has supported moves towards an EU army.

 

Barnier and the Brits

Barnier’s appointment was controversial. Under Barroso, he was Internal Market commissioner. Responsible for financial services legislation at the height of the crisis, he clashed with the City of London.

During this period he was memorably described as a man who, in a hall of mirrors, would stop and check his reflection in every one.

Although his battles with London’s bankers were often exaggerated, the choice of Barnier was described as an “act of war” by some British journalists and was greeted with undisguised glee by Brussels europhiles.

Barnier moved to calm those fears today. At the press conference, he said, “I was 20 years old, a very long time ago, when I voted for the first time and it was in the French referendum on the accession of the UK to the EU.

“That time I campaigned for a yes vote. And I still think today that I made right choice.”

But Barnier, seen by some as aloof and arrogant, also showed a mischievous side.  It was reported during Theresa May’s first visit to Brussels as prime minister that he was demanding that all the Brexit talks be conducted in French.

While Barnier does speak English, he is far more comfortable talking in his native French. But the story, since denied, was seen as a snub to the notoriously monolingual Brits.

The long lens photo of a British Brexit strategy note that warned the EU team was “very French” may also have been on his mind as he took the podium in Brussels today.

Barnier asked, “In French or in English?” to laughter from the press.

He switched between English and French in his opening remarks but only answered questions in French, using translation to ensure he understood the questions.

Since his appointment Barnier has posted a series of tweets which could be seen as poking fun at Brexit. On a tour of Croatia to discuss the negotiations, he posed outside Zagreb’s Museum of Broken Relationships asking, “Guess where we are today?”

 

 

He also tweeted a picture of himself drinking prosecco after Boris Johnson sparked ridicule by telling an Italian economics minister his country would have to offer the UK tariff-free trade to sell the drink in Britain.

But Barnier can also be tough. He forced through laws to regulate every financial sector, 40 pieces of legislation in four years, when he was internal market commissioner, in the face of sustained opposition from industry and some governments.

He warned today, "Being a member of the EU comes with rights and benefits. Third countries [the UK] can never have the same rights and benefits since they are not subject to same obligations.”

On the possibility of Britain curbing free movement of EU citizens and keeping access to the single market, he was unequivocal.

“The single market and four freedoms are indivisible. Cherry-picking is not an option,” he said.

He stressed that his priority in the Brexit negotiations would be the interests of the remaining 27 member states of the European Union, not Britain.

“Unity is the strength of the EU and President Juncker and I are determined to preserve the unity and interest of the EU-27 in the Brexit negotiations.”

In a thinly veiled swipe at the British, again greeted with laughter in the press room, he told reporters, “It is much better to show solidarity than stand alone. I repeat, it is much better to show solidarity than stand alone”.

Referring to the iconic British poster that urged Brits to "Keep Calm and Carry On” during World War Two, he today told reporters, “We are ready. Keep calm and negotiate.”

But Barnier’s calm in the face of the unprecedented challenge to the EU posed by Brexit masks a cold determination to defend the European project at any cost.

James Crisp is the news editor at EurActiv, an online EU news service.