iWatch: Apple’s first true foray into wearable tech

You have to say the odds are stacked against them though.

Reports from Silicon Valley suggest Apple is currently recruiting heavily in its iWatch wrist computer division, in the hope of ironing out design problems the team is currently grappling with. Insiders at its Cupertino headquarters suggest the hiring spree has been sparked amid concerns the new tech will not be ready until the end of 2014. Apple’s first true foray into wearable technology, chief executive Tim Cook said in June that this market segment was "ripe for exploration" and "incredibly interesting".

Although not yet officially announced, industry insiders agree a new smartwatch is the most likely piece of kit under development; with Apple has already making several applications to trademark "iWatch". Mr Cook hinted at its existence in April, saying: "Our teams are hard at work on some amazing new hardware, software and services that we can't wait to introduce this fall and throughout 2014."

With Apple clearly investing heavily in the iWatch, you have to wonder whether the company is backing the wrong horse. Industry analysts have long been predicting the explosion of wearable tech, but its growth has so far been meagre at best. Critical consensus hasn’t yet been reached either, with Google Glass generating a lot of column inches but also polarising opinion. Reviews have praised its inituitive hands-free interface in the same breath as pouring scorn on the potential privacy problems associated with the glasses-mounted camera, which makes it difficult for others to tell if you are recording them or not.

It remains to be seen if the iWatch will encounter such a reception upon its release, but at this stage at least, you have to say the odds are stacked against Apple. One of the biggest advantages of Google Glass is that it frees up your hands to do other things, while still allowing you to make use of the technology’s features, as Google has made very clear in its promotional material. I doubt many people will rush out to buy the glasses because they allow you to record your skydive hands-free, but Google is clearly showing us what the future possibilities of the wearable tech market are. In the case of the iWatch, it is hard to see how this could be made to be hands-free, so this advantage is immediately wiped out, meaning its other features will have to be especially enticing for it to succeed.

Still, if anyone can take a nascent market segment and really make it a success, it’s Apple. The iPod, iPhone and iPad were not the first MP3 player, smartphone or tablet to be released, but their huge success shows just what a difference a compelling product and some canny marketing can make. The iPhone has now sold in excess of 250m units.

However, success isn’t always guaranteed even when it comes to this tech giant’s products; Apple TV anyone? Lauded as the future of television when launched in March 2007, the digital media receiver has never really caught the public’s imagination despite a redesign in 2010 and again in 2012. The difference between success and failure of the iWatch could rest heavily on Apple latest recruits.

Reports from Silicon Valley suggest Apple is currently recruiting heavily in its iWatch wrist computer division. Photograph: Getty Images

Mark Brierley is a group editor at Global Trade Media

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The World Cup you’ve never heard of, where the teams have no state

At the Conifa world cup – this year hosted by the Autonomous Republic of Abkhazia – ethnic groups, diaspora communities and disputed territories will battle for footballing glory.

Football's European Championship and the Olympics are set to dominate the back pages over the next few months. How will Team GB fare in Rio? Will the zika virus stop the tournament even going ahead? Will the WAGS prove to be a distraction for the Three Lions? And can Roy Hodgson guide England to a long-awaited trophy?

But before the sprinters are in their blocks or a ball has been kicked, there's a world cup taking place.

Only this world cup is, well, a bit different. There's no Brazil, no damaged metatarsals to speak of, and no Germany to break hearts in a penalty shootout.  There’s been no sign of football’s rotten underbelly rearing its head at this world cup either. No murmurs of the ugly corruption which has plagued Fifa in recent years. Nor any suggestion that handbags have been exchanged for hosting rights.

This biennial, unsung world cup is not being overseen by Fifa however, but rather by Conifa (Confederation of Independent Football Associations), the governing body for those nations discredited by Fifa. Among its member nations are ethnic groups, diaspora communities or disputed territories with varying degrees of autonomy. Due to their contested status, many of the nations are unable to gain recognition from Fifa. As a consequence they cannot compete in tournaments sanctioned by the best-known footballing governing body, and that’s where Conifa provides a raison d’être.

“We give a voice to the unheard”, says Conifa’s General Secretary, Sascha Düerkop, whose world cup kicks off in the Autonomous Republic of Abkhazia at the end of this week.

“We are proud to give our members a forum where they can put themselves on the map.

“From that we hope to give back in the long run and invest in the football infrastructure in our member nations to help them grow.”

The two week footballing celebration starts with an opening ceremony before Kurdistan and Székely Land kick off the tournament. It follows on from 2014’s maiden competition which saw The County of Nice avenging a group stage defeat to Ellan Vannin from the Isle of Man, to take the spoils in the final via a penalty shoot-out.  There were some blowout scores of note however, with South Ossetia smashing Darfur 20-0 and Kurdistan beating the Tamils 9-0 at the event which took place in Östersund, Sweden. Neither of the finalists will be returning to the tournament – throwing down the gauntlet to another twelve teams. 

This, the second Conifa world cup, is testament to the ever-expanding global footprint of the tournament. Abkhazia will welcome sides from four continents – including Western Armenia, the Chagos Islands, United Koreans in Japan and Somaliland.

Despite the “minor” status of the countries taking part, a smattering of professional talent lends credibility to the event. Panjab can call on the experience of ex-Accrington Stanley man Rikki Bains at the heart of their defence, and the coaching savoir-faire of former Tranmere star Reuben Hazell from the dugout. Morten Gamst Pedersen, who turned out for Blackburn Rovers over 300 times and was once a Norwegian international, will lead the Sapmi people. The hosts complete the list of teams to aiming to get their hands on silverware along with Padania, Northern Cyprus, and Raetia.

A quick glance down said list, and it’s hard to ignore the fact that most of the nations competing have strong political associations – be that through war, genocide, displacement or discrimination. The Chagos Islands is one such example. An archipelago in the Indian Ocean, Chagos’ indigenous population was uprooted by the British government in the 1960s to make way for one of the United States' most strategically important military bases – Diego Garcia.

Ever since, they've been campaigning for the right to return. Their side, based in Crawley, has crowdfunded the trip to the tournament. Yet most of its members have never stepped foot on the islands they call home, and which they will now represent. Kurdistan’s efforts to establish an independent state have been well-highlighted, even more so given the last few years of conflict in the Middle East. The hosts too, broke away from Georgia in the 1990s and depend on the financial clout of Russia to prop up their government.

Despite that, Düerkop insists that the event is one which focuses on action on the pitch rather than off it. 

“Many of the nations are politically interested, but we are non-political,” he says. 

“Some of our members are less well-known in the modern world. They have been forgotten, excluded from the global community or simply are ‘unpopular’ for their political positions.

“We are humanitarians and the sides play football to show their existence – nothing more, nothing less.”

The unknown and almost novel status of the tournament flatters to deceive as Conifa’s world cup boasts a broadcast deal, two large stadiums and a plush opening ceremony. Its aim in the long run, however, is to develop into a global competition, and one which is content to sit below Fifa.

“We are happy to be the second biggest football organisation,” admits Düerkop.

“In the future we hope to have women’s and youth tournaments as well as futsal and beach soccer.”

“Our aim is to advertise the beauty and uniqueness of each nation.”

“But the most important purpose is to give those nations that are not members of the global football community a home.”

George Weah, the first African winner of Fifa World Player of the Year award remarked how “football gives a suffering people joy”.

And after speaking to Düerkop there’s certainly a feeling that for those on the game’s periphery, Conifa’s world cup has an allure which offers a shared sense of belonging.

It certainly seems light years away from the glitz and glamour of WAGs and corruption scandals. And that's because it is.

But maybe in a small way, this little-known tournament might restore some of beauty lost by the once “beautiful game”.