Google paid HOW MUCH for marketing in "The Internship"?

Fred Crawley's jaw drops.

As a journalist, one of the most irritating things that can happen to you is to be asked, after half an hour of interviewing a senior figure in a company, when they will get to see your copy before it goes to print.

Not "if", but "when": there is an implicit assumption that, in exchange for a few minutes of a CEO or Chairman’s time, anything you choose to write about a business has become that company’s intellectual property.

"Just in case there are any factual errors in the copy", they say, demonstrating solid respect for your ability. But make the mistake of emailing a draft and it will come back with "errors" like "the market’s third-biggest provider of x by business volume" corrected to "a market leading provider of x solutions".

It used to be the case – or so I am reliably informed by colleagues who cut their teeth in the "good old days" of business reporting – that companies only ever expected approval over page space they had expressly paid cash to own, i.e. advertisements.

Now, the predominance of PR, and the business world’s collective obsession with reputation, have changed the terms of that arrangement. To large companies, time and even willingness to speak to journalists has become a commodity for which a price – authorial integrity – must be paid.

Given this context, imagine the groaning and rolling of eyes when I discovered that not only did Google enjoy massive exposure and final say over the portrayal of its company and products in Owen Wilson and Vince Vaughn’s summer comedy The Internship, but it didn’t pay a bloody penny for the privilege.

When I first saw an advert for the movie (plot summary: two blokes with immensely likable faces become unemployed and scam their way into Google internships), I was astonished: the company logo, in all its merry primary colours, was splashed across the very centre of the poster. "how much did they pay for that?" I exclaimed, my voice climbing to the Meldrew Octave.

The answer, I discovered, after trawling for information using market-leading search provider Google, was that the enormous marketing boon had been delivered in exchange for five days of shooting time at Mountain View, 100 free extras, and extensive consultation on what it means to be a "Googler" (please find me a sick bag).

What’s more, the whole idea was ostensibly Vaughn’s, and not Google’s.  A movie star offered to make a 2 hour advert for Google, over which it had creative control, in exchange for a paltry handful of its mountainous resources. And right when Google’s "don’t be evil" reputation needed a shot in the arm, too.

OK, this wasn’t a piece of journalism, and it hardly had the potential to be biting satire either, with or without giving Google a say over the final cut. But when the grievously offensive jokes made by many comedians are grudgingly pardoned for the reason that comedy is sacrosanct to censorship, does it not seem monumentally weak that one of the major comedy releases of the year has been scripted according to the whims of a software company?

In this instance, we’ve only lost the edge from what would have been a low-key feel-good comedy at best. But, although I think the "slippery slope" argument is usually just a poor excuse for hyperbole, it seems hard to ignore the miserable precedent this sets for the role of advertising in media.

Owen Wilson stars in The Internship. Photograph: Getty Images

By day, Fred Crawley is editor of Credit Today and Insolvency Today. By night, he reviews graphic novels for the New Statesman.

Felipe Araujo
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Manchester's Muslim community under siege: "We are part of the fabric of this nation"

As the investigation into last week's bombing continues, familiar media narratives about Islam conflict with the city's support for its Muslim population.

“You guys only come when something like this happens,” said one of the worshippers at Manchester's Victoria Park Mosque, visibly annoyed at the unusual commotion. Four days after the attack that killed 22 people, this congregation, along with many others around the city, is under a microscope.

During Friday prayers, some of the world’s media came looking for answers. On the eve of Ramadan, the dark shadow of terrorism looms large over most mosques in Manchester and beyond.

“People who do this kind of thing are no Muslims,” one man tells me.

It’s a routine that has become all too familiar to mosque goers in the immediate aftermath of a major terror attack. In spite of reassurances from authorities and the government, Muslims in this city of 600,000 feel under siege. 

“The media likes to portray us as an add-on, an addition to society,” Imam Irfan Christi tells me. “I would like to remind people that in World War I and World War II Muslims fought for this nation. We are part of the fabric of this great nation that we are.”

On Wednesday, soon after it was revealed the perpetrator of last Monday’s attack, Salman Ramadan Abedi, worshipped at the Manchester Islamic Centre in the affluent area of Didsbury, the centre was under police guard, with very few people allowed in. Outside, with the media was impatiently waiting, a young man was giving interviews to whoever was interested.

“Tell me, what is the difference between a British plane dropping bombs on a school in Syria and a young man going into a concert and blowing himself up,” he asked rhetorically. “Do you support terrorists, then?” one female reporter retorted. 

When mosque officials finally came out, they read from a written statement. No questions were allowed. 

“Some media reports have reported that the bomber worked at the Manchester Islamic Centre. This is not true,” said the director of the centre’s trustees, Mohammad el-Khayat. “We express concern that a very small section of the media are manufacturing stories.”

Annoyed by the lack of information and under pressure from pushy editors, eager for a sexy headline, the desperation on the reporters’ faces was visible. They wanted something, from anyone, who had  even if a flimsy connection to the local Muslim community or the mosque. 

Two of them turned to me. With curly hair and black skin, in their heads I was the perfect fit for what a Muslim was supposed to look like.

"Excuse me, mate, are you from the mosque, can I ask you a couple of questions,” they asked. “What about?,” I said. "Well, you are a Muslim, right?" I laughed. The reporter walked away.

At the Victoria Park Mosque on Friday, Imam Christi dedicated a large portion of his sermon condemning last Monday’s tragedy. But he was also forced to once again defend his religion and its followers, saying Islam is about peace and that nowhere in the Koran it says Muslims should pursue jihad.

“The Koran has come to cure people. It has come to guide people. It has come to give harmony in society,” he said. “And yet that same Koran is being described as blood thirsty? Yet that same Koran is being abused to justify terror and violence. Who de we take our Islam from?”

In spite of opening its doors to the world’s media, mosques in Britain’s major cities know they can do very little to change a narrative they believe discriminates against Muslims. They seem to feel that the very presence of reporters in these places every time a terror attack happens reveals an agenda.

Despite this, on the streets of Manchester it has proved difficult to find anyone who had a bad thing to say about Islam and the city’s Muslim community. Messages of unity were visible all over town. One taxi driver, a white working-class British man, warned me to not believe anything I read in the media.

“Half of my friends are British Muslims,” he said even before asked. “ These people that say Islam is about terrorism have no idea what they are talking about.”

Felipe Araujo is a freelance journalist based in London. He writes about race, culture and sports. He covered the Rio Olympics and Paralympics on the ground for the New Statesman. He tweets @felipethejourno.

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