Google paid HOW MUCH for marketing in "The Internship"?

Fred Crawley's jaw drops.

As a journalist, one of the most irritating things that can happen to you is to be asked, after half an hour of interviewing a senior figure in a company, when they will get to see your copy before it goes to print.

Not "if", but "when": there is an implicit assumption that, in exchange for a few minutes of a CEO or Chairman’s time, anything you choose to write about a business has become that company’s intellectual property.

"Just in case there are any factual errors in the copy", they say, demonstrating solid respect for your ability. But make the mistake of emailing a draft and it will come back with "errors" like "the market’s third-biggest provider of x by business volume" corrected to "a market leading provider of x solutions".

It used to be the case – or so I am reliably informed by colleagues who cut their teeth in the "good old days" of business reporting – that companies only ever expected approval over page space they had expressly paid cash to own, i.e. advertisements.

Now, the predominance of PR, and the business world’s collective obsession with reputation, have changed the terms of that arrangement. To large companies, time and even willingness to speak to journalists has become a commodity for which a price – authorial integrity – must be paid.

Given this context, imagine the groaning and rolling of eyes when I discovered that not only did Google enjoy massive exposure and final say over the portrayal of its company and products in Owen Wilson and Vince Vaughn’s summer comedy The Internship, but it didn’t pay a bloody penny for the privilege.

When I first saw an advert for the movie (plot summary: two blokes with immensely likable faces become unemployed and scam their way into Google internships), I was astonished: the company logo, in all its merry primary colours, was splashed across the very centre of the poster. "how much did they pay for that?" I exclaimed, my voice climbing to the Meldrew Octave.

The answer, I discovered, after trawling for information using market-leading search provider Google, was that the enormous marketing boon had been delivered in exchange for five days of shooting time at Mountain View, 100 free extras, and extensive consultation on what it means to be a "Googler" (please find me a sick bag).

What’s more, the whole idea was ostensibly Vaughn’s, and not Google’s.  A movie star offered to make a 2 hour advert for Google, over which it had creative control, in exchange for a paltry handful of its mountainous resources. And right when Google’s "don’t be evil" reputation needed a shot in the arm, too.

OK, this wasn’t a piece of journalism, and it hardly had the potential to be biting satire either, with or without giving Google a say over the final cut. But when the grievously offensive jokes made by many comedians are grudgingly pardoned for the reason that comedy is sacrosanct to censorship, does it not seem monumentally weak that one of the major comedy releases of the year has been scripted according to the whims of a software company?

In this instance, we’ve only lost the edge from what would have been a low-key feel-good comedy at best. But, although I think the "slippery slope" argument is usually just a poor excuse for hyperbole, it seems hard to ignore the miserable precedent this sets for the role of advertising in media.

Owen Wilson stars in The Internship. Photograph: Getty Images

By day, Fred Crawley is editor of Credit Today and Insolvency Today. By night, he reviews graphic novels for the New Statesman.

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Michael Gove definitely didn't betray anyone, says Michael Gove

What's a disagreement among friends?

Michael Gove is certainly not a traitor and he thinks Theresa May is absolutely the best leader of the Conservative party.

That's according to the cast out Brexiteer, who told the BBC's World At One life on the back benches has given him the opportunity to reflect on his mistakes. 

He described Boris Johnson, his one-time Leave ally before he decided to run against him for leader, as "phenomenally talented". 

Asked whether he had betrayed Johnson with his surprise leadership bid, Gove protested: "I wouldn't say I stabbed him in the back."

Instead, "while I intially thought Boris was the right person to be Prime Minister", he later came to the conclusion "he wasn't the right person to be Prime Minister at that point".

As for campaigning against the then-PM David Cameron, he declared: "I absolutely reject the idea of betrayal." Instead, it was a "disagreement" among friends: "Disagreement among friends is always painful."

Gove, who up to July had been a government minister since 2010, also found time to praise the person in charge of hiring government ministers, Theresa May. 

He said: "With the benefit of hindsight and the opportunity to spend some time on the backbenches reflecting on some of the mistakes I've made and some of the judgements I've made, I actually think that Theresa is the right leader at the right time. 

"I think that someone who took the position she did during the referendum is very well placed both to unite the party and lead these negotiations effectively."

Gove, who told The Times he was shocked when Cameron resigned after the Brexit vote, had backed Johnson for leader.

However, at the last minute he announced his candidacy, and caused an infuriated Johnson to pull his own campaign. Gove received just 14 per cent of the vote in the final contest, compared to 60.5 per cent for May. 


Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.