Five questions answered on Apple’s profit surge

It made $6.9bn.

iPhone maker Apple has reported higher profits in the third-quarter than was expected. We answer five questions on Apple’s latest sales surge.

 How much profit did Apple make in the last quarter?

It made $6.9bn (£4.5bn) in the three months to June. This pushed its shares up by 5 per cent in after-hours trading yesterday.

What’s responsible for this better-than-expected profit rise?

It’s iPhone smartphone. Apple sold 31.2m of the mobile device, a record for the June quarter, compared to 26m last year.

How do these latest figures compare to last year overall?

Compared to the same period last year, profit is actually down by 22 per cent. Its profit margins actually shrank to 36.98 per cent from 42.8 per cent.

However, this quarter its sales prices were actually lower at $581, compared with $608 a year ago.

The company’s revenue, which was also better than expected, rose only slightly above the same quarter last year to $35.3bn compared to $35bn a year ago.

What have the analysts said about Apple’s latest figures?

Shannon Cross of Cross Research, speaking to the BBC said:

"The iPhone number should provide some comfort to investors who were worried about smartphone demand.

"That's one of the reasons the stock is up. Expectations were not strong for this quarter."

While Adam Sarhan, chief executive of Sarhan Capital, told the BBC:

"This was a 'blah' quarter and the story hasn't changed.

"Until it delivers a new, innovative product that really adds to both top and bottom-line, I would expect the stock to continue treading water."

So, what is next for Apple?

It’s hard to say, except Apple's boss, Tim Cook, did tell the BBC the company – who’s last innovation was the iPad in 2010 – is planning on introducing some new products soon.

"We are later-focused and working hard on some amazing new products that we will introduce in the fall [autumn] and across 2014," he said.

Photograph: Getty Images

Heidi Vella is a features writer for Nridigital.com

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
Show Hide image

Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

0800 7318496