Five questions answered on Apple’s profit surge

It made $6.9bn.

iPhone maker Apple has reported higher profits in the third-quarter than was expected. We answer five questions on Apple’s latest sales surge.

 How much profit did Apple make in the last quarter?

It made $6.9bn (£4.5bn) in the three months to June. This pushed its shares up by 5 per cent in after-hours trading yesterday.

What’s responsible for this better-than-expected profit rise?

It’s iPhone smartphone. Apple sold 31.2m of the mobile device, a record for the June quarter, compared to 26m last year.

How do these latest figures compare to last year overall?

Compared to the same period last year, profit is actually down by 22 per cent. Its profit margins actually shrank to 36.98 per cent from 42.8 per cent.

However, this quarter its sales prices were actually lower at $581, compared with $608 a year ago.

The company’s revenue, which was also better than expected, rose only slightly above the same quarter last year to $35.3bn compared to $35bn a year ago.

What have the analysts said about Apple’s latest figures?

Shannon Cross of Cross Research, speaking to the BBC said:

"The iPhone number should provide some comfort to investors who were worried about smartphone demand.

"That's one of the reasons the stock is up. Expectations were not strong for this quarter."

While Adam Sarhan, chief executive of Sarhan Capital, told the BBC:

"This was a 'blah' quarter and the story hasn't changed.

"Until it delivers a new, innovative product that really adds to both top and bottom-line, I would expect the stock to continue treading water."

So, what is next for Apple?

It’s hard to say, except Apple's boss, Tim Cook, did tell the BBC the company – who’s last innovation was the iPad in 2010 – is planning on introducing some new products soon.

"We are later-focused and working hard on some amazing new products that we will introduce in the fall [autumn] and across 2014," he said.

Photograph: Getty Images

Heidi Vella is a features writer for Nridigital.com

Getty
Show Hide image

Theresa May’s stage-managed election campaign keeps the public at bay

Jeremy Corbyn’s approach may be chaotic, but at least it’s more authentic.

The worst part about running an election campaign for a politician? Having to meet the general public. Those ordinary folk can be a tricky lot, with their lack of regard for being on-message, and their pesky real-life concerns.

But it looks like Theresa May has decided to avoid this inconvenience altogether during this snap general election campaign, as it turns out her visit to Leeds last night was so stage-managed that she barely had to face the public.

Accusations have been whizzing around online that at a campaign event at the Shine building in Leeds, the Prime Minister spoke to a room full of guests invited by the party, rather than local people or people who work in the building’s office space.

The Telegraph’s Chris Hope tweeted a picture of the room in which May was addressing her audience yesterday evening a little before 7pm. He pointed out that, being in Leeds, she was in “Labour territory”:

But a few locals who spied this picture online claimed that the audience did not look like who you’d expect to see congregated at Shine – a grade II-listed Victorian school that has been renovated into a community project housing office space and meeting rooms.

“Ask why she didn’t meet any of the people at the business who work in that beautiful building. Everyone there was an invite-only Tory,” tweeted Rik Kendell, a Leeds-based developer and designer who says he works in the Shine building. “She didn’t arrive until we’d all left for the day. Everyone in the building past 6pm was invite-only . . . They seemed to seek out the most clinical corner for their PR photos. Such a beautiful building to work in.”

Other tweeters also found the snapshot jarring:

Shine’s founders have pointed out that they didn’t host or invite Theresa May – rather the party hired out the space for a private event: “All visitors pay for meeting space in Shine and we do not seek out, bid for, or otherwise host any political parties,” wrote managing director Dawn O'Keefe. The guestlist was not down to Shine, but to the Tory party.

The audience consisted of journalists and around 150 Tory activists, according to the Guardian. This was instead of employees from the 16 offices housed in the building. I have asked the Conservative Party for clarification of who was in the audience and whether it was invite-only and am awaiting its response.

Jeremy Corbyn accused May of “hiding from the public”, and local Labour MP Richard Burgon commented that, “like a medieval monarch, she simply briefly relocated her travelling court of admirers to town and then moved on without so much as a nod to the people she considers to be her lowly subjects”.

But it doesn’t look like the Tories’ painstaking stage-management is a fool-proof plan. Having uniform audiences of the party faithful on the campaign trail seems to be confusing the Prime Minister somewhat. During a visit to a (rather sparsely populated) factory in Clay Cross, Derbyshire, yesterday, she appeared to forget where exactly on the campaign trail she was:

The management of Corbyn’s campaign has also resulted in gaffes – but for opposite reasons. A slightly more chaotic approach has led to him facing the wrong way, with his back to the cameras.

Corbyn’s blunder is born out of his instinct to address the crowd rather than the cameras – May’s problem is the other way round. Both, however, seem far more comfortable talking to the party faithful, even if they are venturing out of safe seat territory.

Anoosh Chakelian is senior writer at the New Statesman.

0800 7318496