Why on earth did the Katona pay-day loan ad get banned?

"Fast cash for fast lives" comes under ASA's watchful gaze.

Ex Atomic Kitten star Kerry Katona recently made headlines once again for being a minor celebrity without much cash. This time, the Advertising Standards Agency (ASA) has banned payday loan company Cash Lady’s advert starring Katona, as it could be seen as "irresponsible".

Payday loan companies, such as Cash Lady or Wonga, offer high interest loans intended to be paid back on the day of your next pay check. Cash Lady offers loans of up to £300 a month with an annual percentage rate of 2,760. For example, if you borrow £200 from Cash Lady for 28 days you will pay back £258 on payday.

It’s no secret that payday loans are often seen as a slippery slope; borrowing £200 and paying back over 125 per cent of that can’t exactly be seen as responsible money management. However, it is also true that sometimes payday loans may be, to those who use them, the only way out of a sticky situation.

Why did the ASA ban the advert, I hear you cry. Everyone knows the sky high nature of payday loan interest rates and that Kerry Katona has herself had money problems (she was declared bankrupt in 2008 for failing to pay her tax bill). Cash Lady claimed they chose Katona because the public could relate to her, making her a face a beacon of hope.

However, the problem the ASA had with the advertisement featuring Katona wasn’t so much a problem with the “star” but with the branding of Cash Lady. The advert stated that the payday loan company provides "fast cash for fast lives", which may purport to the public that the payday loan option isn’t only for emergencies but also can be used to fund a "fast life," like that of Katona’s.

Advertising is often sexy, it’s often weird and quirky, and it needs to be eye catching but most of all it needs to appeal to the audience. "Fast cash for fast lives" certainly appeals to those who need money to quickly sort out their problems – however, with the face of a celebrity one can see how the ASA could see it as problematic to allow an advert that showed a short term solution to what is sometimes a more long term problem with celebrity endorsement.

I doubt it will be long until payday loan companies are asked to attach a warning to their adverts akin to those on alcohol adverts. After all, payday loans can become an addiction. 

Kerry Katona. Photograph: Getty Images

Katy Maydon is a journalist for Retail Banker International

Getty
Show Hide image

Boris Johnson's "juddering climax"? Don't let it distract you from his record as mayor

As Johnson finishes his term as mayor of London, his own parting shot leaves this mole feeling cold.

Initially, the feeling down here in the Mole townhouse was that Boris Johnson's "Operation Juddering Climax" tweet wasn't worth giving airtime to.
 

After all: it's an attention-seeking device as old as the hills. Sex sells; unfortunately, so does the soon-to-be-former Mayor's brand of weird bombast. So it's not surprising some press officer realised if you can get the voters to imagine Johnson in gaudens (see, Boris, bit of Latin for you there!), they'll get distracted. At the very least, it'll rechannel their disgust so they're not thinking about the fact he's a man whose past achievements include such gems as calling black people “picanninies” and, recently, suggesting “part-Kenyan” Barack Obama may have an “ancestral dislike” of the British empire.

Like a dead cat, once the possibility of an active penis is on the table people tend to get distracted.

So yes, reading Johnson's account yesterday did feel a little like supervising a class of fourth-formers who have just discovered euphemism and can't stop slipping it into their answers in class, continuing long after it stops being funny, massive shit-eating grins on their faces all the time. The temptation is always to ignore it, in the hope they'll get bored with their own supposed cleverness.

But it's actually more sinister than that. Because when Boris pulls this sort of sniggering schoolboy rhetoric out about the "climax" of his mayoralty, what he's actually doing is urging you to forget the stray pube of his water cannon, the crumpled tissue of his awful, boiling busses and the crusty sock which is his environmental legacy.

Well, here at the NS we believe a gentleman should always offer to sleep in the wet patch. So here, as a parting gift of sorts, is a short selection of some things you might remember Boris for:

The bus stock whose internal temperature “breaches legal limits for livestock”

Championed the contentious Garden Bridge

Installed a cable car that is used by fewer passengers than London’s, er, 400 busiest bus routes

Abused his planning power in the mayoral office in what the Guardian called “an assault on democracy”

Spend over £200,000 on two second hand water cannon from Germany – which he’s not allowed to use

That's that done. This mole's off for a cigarette.

I'm a mole, innit.