The three most important things you missed in the Apple keynote

The signals sent below the watermark.

Apple's press conference on Monday evening was always going to be about one thing and one thing only: the new Jony Ive-led interface for iOS 7. It's a bold departure for the company, the first major visual change to the entire operating system since it was debuted in 2007, and it's garnered mixed reactions.

On the one hand, it's been praised for inserting sense of physicality back into the design. As John Gruber writes:

In iOS 6, you open a folder on the home screen, and linen is something you see underneath. You pull down Notification Center, and linen is something see over. It’s both over and under…

The design of iOS 7 is based on rules… It is three dimensional not just visually but logically. It uses translucency not to show off, but to provide you with a sense of place. When you pull the new Control Center panel up from the bottom of the screen, its translucency lets you know that you haven’t gone somewhere new, you’re just looking at something over where you were.

On the other, some of the more concrete design decisions aren't quite so strong. The new home screen icons, for instance are… an acquired taste, hopefully. Particular criticism has been offered for the Newsstand, Safari and Game Center ones, which seem to illustrate little design philosophy beyond "lots of bright colours":

 

But while the visual redesign might be the most exciting thing revealed in the keynote speech, it isn't the most illuminating. We knew it was coming, and it's neither good nor bad enough to have a long-term effect on the company. So what things ought we pay attention to instead?

Bing

Apple's pushing out a major update to Siri, its voice-automation system, which lets you do "eyes free" control – perfect for in-car use. But while Siri is powerful once you know its limits, asking it a question its not prepared for pushes you back to a basic Google search. So "set my alarm for 8:00am" works fine, but "what is the tastiest brand of mayonnaise" just opens up Safari.

In iOS 7, your mayonnaise questions will continue to be answered with a web search – but now, they'll still be answered inline. And that's happening thanks to a partnership with Bing, Microsoft's search engine.

The Apple-Google relationship has been cooling rapidly for years, and even though the iOS 6 update was overshadowed by the misstep of switching the built in Maps app away from Google's data to Apple's proprietary information, the strings are still being cut. The last major link to sever is in Safari itself, where a Google search remains the default on all new iPhones (although you can choose to use Bing or Yahoo! instead). Once that changes – and you can bet it will at some point – the open warfare can begin.

Mac Pro

It may be hard to remember, given its reinvention as a consumer electronics company, but Apple used to only make PCs. I know, right? But still, the company's got a die-hard core of users who do serious work on the machines, and have done for over 20 years. And serious work requires a serious machine – which is why it's problematic that the company hasn't updated its most serious one for two years.

The Mac Pro is the powerhouse of Apple's computer lineup, a massive box which sits under the desk and is plugged into an external keyboard, monitor and mouse. Aimed at users who need more than an iMac can provide, it needs to be on the bleeding edge of technology. But after a speed boost in 2011, there's been radio silence from the company. That's not only concerning for the developers, visual artists, and so on, forced to contemplate trying to cram their needs in an iMac or MacBook Pro; it also hinted at a company unsure as to whether its future lay in computing at all.

So the announcement of a new Mac Pro will be relieving to the users who have been holding out for one for years. But it also says where Apple sees the future of computing when it comes to the power user. The new Mac Pro is tiny, just one eighth of the size of the old, and has no internal disk drives and no internal expansion slots. Instead, it has a heck of a lot of ports on the back. The plan is clear: everything you need beyond the stock configuration will be plugged in and sitting next to the Mac Pro itself, whether that's a Blu-Ray drive, an HDD, or even an external processor (of the sort used to boost intensive rendering).

That might not be a future which pros are comfortable with, but it's the one Apple wants – and they've never been afraid of being the first to abandon the old.

There's a second nugget hidden in the Mac Pro's launch, though: it's to be built in the US. That fulfils a number of goals for the company, from a handy PR boost (much needed as the company is accused of un-American tax-dodging) to instilling a sense of prestige on the product itself (whether it's true or not, "made in the USA" tends to be synonymous with high-quality).

Maps on Mavericks

The B-movie of the night was the reveal of the next version of Apple's computer operating system, OS X. Having all but run out of big cats for the codenames (although Serval never got its chance to shine), they've gone for a California theme, naming it "Mavericks" after the NoCal surf spot.

For users, the most interesting stuff comes in the form of a new version of Finder, a notification centre which works, better support for multiple displays, and a brand new syncing keychain. They all look like they will make life easier, but are evolutionary changes.

Instead, the important feature is the Maps app. The company has built a new front-end to its own mapping data – the same data which got it into so much trouble last year, but now much-improved – and is shipping it as a built-in app for the desktop.

While the rest of the world moves towards web-apps, Apple is moving in the opposite direction, taking functions which nearly everyone thinks of as web-only and squeezing them into apps. That's how it's worked on iOS, and now it's taking that attitude back to the Mac. For a company which is so notoriously awful at web services, it isn't a bad move – but it is still going decidedly against the grain. If the Maps app is good enough to make up for the change, then they might get lucky; if not, expect it to languish in applications folders for years.

Photograph: Apple

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Voters are turning against Brexit but the Lib Dems aren't benefiting

Labour's pro-Brexit stance is not preventing it from winning the support of Remainers. Will that change?

More than a year after the UK voted for Brexit, there has been little sign of buyer's remorse. The public, including around a third of Remainers, are largely of the view that the government should "get on with it".

But as real wages are squeezed (owing to the Brexit-linked inflationary spike) there are tentative signs that the mood is changing. In the event of a second referendum, an Opinium/Observer poll found, 47 per cent would vote Remain, compared to 44 per cent for Leave. Support for a repeat vote is also increasing. Forty one per cent of the public now favour a second referendum (with 48 per cent opposed), compared to 33 per cent last December. 

The Liberal Democrats have made halting Brexit their raison d'être. But as public opinion turns, there is no sign they are benefiting. Since the election, Vince Cable's party has yet to exceed single figures in the polls, scoring a lowly 6 per cent in the Opinium survey (down from 7.4 per cent at the election). 

What accounts for this disparity? After their near-extinction in 2015, the Lib Dems remain either toxic or irrelevant to many voters. Labour, by contrast, despite its pro-Brexit stance, has hoovered up Remainers (55 per cent back Jeremy Corbyn's party). 

In some cases, this reflects voters' other priorities. Remainers are prepared to support Labour on account of the party's stances on austerity, housing and education. Corbyn, meanwhile, is a eurosceptic whose internationalism and pro-migration reputation endear him to EU supporters. Other Remainers rewarded Labour MPs who voted against Article 50, rebelling against the leadership's stance. 

But the trend also partly reflects ignorance. By saying little on the subject of Brexit, Corbyn and Labour allowed Remainers to assume the best. Though there is little evidence that voters will abandon Corbyn over his EU stance, the potential exists.

For this reason, the proposal of a new party will continue to recur. By challenging Labour over Brexit, without the toxicity of Lib Dems, it would sharpen the choice before voters. Though it would not win an election, a new party could force Corbyn to soften his stance on Brexit or to offer a second referendum (mirroring Ukip's effect on the Conservatives).

The greatest problem for the project is that it lacks support where it counts: among MPs. For reasons of tribalism and strategy, there is no emergent "Gang of Four" ready to helm a new party. In the absence of a new convulsion, the UK may turn against Brexit without the anti-Brexiteers benefiting. 

George Eaton is political editor of the New Statesman.