The three most important things you missed in the Apple keynote

The signals sent below the watermark.

Apple's press conference on Monday evening was always going to be about one thing and one thing only: the new Jony Ive-led interface for iOS 7. It's a bold departure for the company, the first major visual change to the entire operating system since it was debuted in 2007, and it's garnered mixed reactions.

On the one hand, it's been praised for inserting sense of physicality back into the design. As John Gruber writes:

In iOS 6, you open a folder on the home screen, and linen is something you see underneath. You pull down Notification Center, and linen is something see over. It’s both over and under…

The design of iOS 7 is based on rules… It is three dimensional not just visually but logically. It uses translucency not to show off, but to provide you with a sense of place. When you pull the new Control Center panel up from the bottom of the screen, its translucency lets you know that you haven’t gone somewhere new, you’re just looking at something over where you were.

On the other, some of the more concrete design decisions aren't quite so strong. The new home screen icons, for instance are… an acquired taste, hopefully. Particular criticism has been offered for the Newsstand, Safari and Game Center ones, which seem to illustrate little design philosophy beyond "lots of bright colours":

 

But while the visual redesign might be the most exciting thing revealed in the keynote speech, it isn't the most illuminating. We knew it was coming, and it's neither good nor bad enough to have a long-term effect on the company. So what things ought we pay attention to instead?

Bing

Apple's pushing out a major update to Siri, its voice-automation system, which lets you do "eyes free" control – perfect for in-car use. But while Siri is powerful once you know its limits, asking it a question its not prepared for pushes you back to a basic Google search. So "set my alarm for 8:00am" works fine, but "what is the tastiest brand of mayonnaise" just opens up Safari.

In iOS 7, your mayonnaise questions will continue to be answered with a web search – but now, they'll still be answered inline. And that's happening thanks to a partnership with Bing, Microsoft's search engine.

The Apple-Google relationship has been cooling rapidly for years, and even though the iOS 6 update was overshadowed by the misstep of switching the built in Maps app away from Google's data to Apple's proprietary information, the strings are still being cut. The last major link to sever is in Safari itself, where a Google search remains the default on all new iPhones (although you can choose to use Bing or Yahoo! instead). Once that changes – and you can bet it will at some point – the open warfare can begin.

Mac Pro

It may be hard to remember, given its reinvention as a consumer electronics company, but Apple used to only make PCs. I know, right? But still, the company's got a die-hard core of users who do serious work on the machines, and have done for over 20 years. And serious work requires a serious machine – which is why it's problematic that the company hasn't updated its most serious one for two years.

The Mac Pro is the powerhouse of Apple's computer lineup, a massive box which sits under the desk and is plugged into an external keyboard, monitor and mouse. Aimed at users who need more than an iMac can provide, it needs to be on the bleeding edge of technology. But after a speed boost in 2011, there's been radio silence from the company. That's not only concerning for the developers, visual artists, and so on, forced to contemplate trying to cram their needs in an iMac or MacBook Pro; it also hinted at a company unsure as to whether its future lay in computing at all.

So the announcement of a new Mac Pro will be relieving to the users who have been holding out for one for years. But it also says where Apple sees the future of computing when it comes to the power user. The new Mac Pro is tiny, just one eighth of the size of the old, and has no internal disk drives and no internal expansion slots. Instead, it has a heck of a lot of ports on the back. The plan is clear: everything you need beyond the stock configuration will be plugged in and sitting next to the Mac Pro itself, whether that's a Blu-Ray drive, an HDD, or even an external processor (of the sort used to boost intensive rendering).

That might not be a future which pros are comfortable with, but it's the one Apple wants – and they've never been afraid of being the first to abandon the old.

There's a second nugget hidden in the Mac Pro's launch, though: it's to be built in the US. That fulfils a number of goals for the company, from a handy PR boost (much needed as the company is accused of un-American tax-dodging) to instilling a sense of prestige on the product itself (whether it's true or not, "made in the USA" tends to be synonymous with high-quality).

Maps on Mavericks

The B-movie of the night was the reveal of the next version of Apple's computer operating system, OS X. Having all but run out of big cats for the codenames (although Serval never got its chance to shine), they've gone for a California theme, naming it "Mavericks" after the NoCal surf spot.

For users, the most interesting stuff comes in the form of a new version of Finder, a notification centre which works, better support for multiple displays, and a brand new syncing keychain. They all look like they will make life easier, but are evolutionary changes.

Instead, the important feature is the Maps app. The company has built a new front-end to its own mapping data – the same data which got it into so much trouble last year, but now much-improved – and is shipping it as a built-in app for the desktop.

While the rest of the world moves towards web-apps, Apple is moving in the opposite direction, taking functions which nearly everyone thinks of as web-only and squeezing them into apps. That's how it's worked on iOS, and now it's taking that attitude back to the Mac. For a company which is so notoriously awful at web services, it isn't a bad move – but it is still going decidedly against the grain. If the Maps app is good enough to make up for the change, then they might get lucky; if not, expect it to languish in applications folders for years.

Photograph: Apple

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Inside a shaken city: "I just want to be anywhere that’s not Manchester”

The morning after the bombing of the Manchester Arena has left the city's residents jumpy.

On Tuesday morning, the streets in Manchester city centre were eerily silent.

The commuter hub of Victoria Station - which backs onto the arena - was closed as police combed the area for clues, and despite Mayor Andy Burnham’s line of "business as usual", it looked like people were staying away.

Manchester Arena is the second largest indoor concert venue in Europe. With a capacity crowd of 18,000, on Monday night the venue was packed with young people from around the country - at least 22 of whom will never come home. At around 10.33pm, a suicide bomber detonated his device near the exit. Among the dead was an eight-year-old girl. Many more victims remain in hospital. 

Those Mancunians who were not alerted by the sirens woke to the news of their city's worst terrorist attack. Still, as the day went on, the city’s hubbub soon returned and, by lunchtime, there were shoppers and workers milling around Exchange Square and the town hall.

Tourists snapped images of the Albert Square building in the sunshine, and some even asked police for photographs like any other day.

But throughout the morning there were rumours and speculation about further incidents - the Arndale Centre was closed for a period after 11.40am while swathes of police descended, shutting off the main city centre thoroughfare of Market Street.

Corporation Street - closed off at Exchange Square - was at the centre of the city’s IRA blast. A postbox which survived the 1996 bombing stood in the foreground while officers stood guard, police tape fluttering around cordoned-off spaces.

It’s true that the streets of Manchester have known horror before, but not like this.

I spoke to students Beth and Melissa who were in the bustling centre when they saw people running from two different directions.

They vanished and ducked into River Island, when an alert came over the tannoy, and a staff member herded them through the back door onto the street.

“There were so many police stood outside the Arndale, it was so frightening,” Melissa told me.

“We thought it will be fine, it’ll be safe after last night. There were police everywhere walking in, and we felt like it would be fine.”

Beth said that they had planned a day of shopping, and weren’t put off by the attack.

“We heard about the arena this morning but we decided to come into the city, we were watching it all these morning, but you can’t let this stop you.”

They remembered the 1996 Arndale bombing, but added: “we were too young to really understand”.

And even now they’re older, they still did not really understand what had happened to the city.

“Theres nowhere to go, where’s safe? I just want to go home,” Melissa said. “I just want to be anywhere that’s not Manchester.”

Manchester has seen this sort of thing before - but so long ago that the stunned city dwellers are at a loss. In a city which feels under siege, no one is quite sure how anyone can keep us safe from an unknown threat

“We saw armed police on the streets - there were loads just then," Melissa said. "I trust them to keep us safe.”

But other observers were less comforted by the sign of firearms.

Ben, who I encountered standing outside an office block on Corporation Street watching the police, was not too forthcoming, except to say “They don’t know what they’re looking for, do they?” as I passed.

The spirit of the city is often invoked, and ahead of a vigil tonight in Albert Square, there will be solidarity and strength from the capital of the North.

But the community values which Mancunians hold dear are shaken to the core by what has happened here.

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