Google is about to overtake Apple, and Apple couldn't be happier

If Apple can make more money coming second, why would it want to come first?

No one could ever call me an Apple fan (their walled garden approach is something I could never get on board with) but the reports that Android is about to catch up and overtake iOS as the most popular app platform can be nothing but good news for Apple - and in particular their world-class marketing department.

Google’s Android has sold around 300m more devices worldwide than Apple, with Android seeing half a billion more downloads a month on its Play store than through Apple's App store. Not that this means much, though, as Apple continues to rake in more cash with their 30 per cent cut of apps sold than Google (who now take 27 per cent - up from 19 per cent in November 2012).

So if Apple can still make more money when being number two, why would they want to be number one?

The reason Apple historically sold so many products and had people queuing around the block was that it was the alternative to the mainstream. There is a magic associated with the Apple brand that being number one is eroding away. If Google takes this crown and becomes the everyday product that everyone and their mum uses, Apple could hold on to that special something that made people spend twice as much on them rather than settle for one of their many competitors.

As a company, Apple spent so long trying to break out from under Microsoft’s shadow that now it has, and it stands as the undisputed king of the technology industry, it doesn’t know what to do with itself. It doesn’t know how to market its products, or who to aim them at, so it veers wildly between trying to come across as the cool alternative for young creative types and trying to convince corporate clients that it’s a steady mainstay – as reliable as IBM, or the company previously known as RIM.

The Mac vs PC days of boring corporate suits being mocked by the cool, young music-maker seem a far cry from today as the US Department of Defence approves iPhones for military use and executives demand iPhones from their companies to replace their once beloved BlackBerrys.

We’ve seen Apple’s market value fall consistently every month since its peak, from just over $700 per share in September last year, something that is likely to continue if Apple remains on the road to becoming the Everyman’s Microsoft 2.0 in a tightly controlled aluminium case.

Apple needs a corporate behemoth to be second to, to outdo and feel superior to; it’s built into the company’s history and its soul. Like the rebel who becomes king and realises sitting on the throne isn’t much fun, Apple needs to be out, fighting its cause. Apple should be glad that Google has stepped up to fill that role in the mobile arena.

Photograph: Getty Images

Billy Bambrough writes for Retail Banker International at VRL financial news.
 

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On civil liberties, David Davis has become a complete hypocrite – and I'm not sure he even knows it

The Brexit minster's stance shows a man not overly burdened with self-awareness.

In 2005, David Davis ran for the Tory leadership. He was widely assumed to be the front-runner and, as frontrunners in Tory leadership campaigns have done so enthusiastically throughout modern history, he lost.

The reason I bring up this ancient history is because it gives me an excuse to remind you of this spectacularly ill-judged photoshoot:


“And you're sure this doesn't make me look a bit sexist?”
Image: Getty

Obviously it’s distressing to learn that, as recently as October 2005, an ostensibly serious politician could have thought that drawing attention to someone else’s boobs was a viable electoral strategy. (Going, one assumes, for that all important teenage boy vote.)

But what really strikes me about that photo is quite how pleased with himself Davis looks. Not only is he not thinking to himself, “Is it possible that this whole thing was a bad idea?” You get the distinct impression that he’s never had that thought in his life.

This impression is not dispelled by the interview he gave to the Telegraph‘s Alice Thompson and Rachel Sylvester three months earlier. (Hat tip to Tom Hamilton for bringing it to my attention.) It’s an amazing piece of work – I’ve read it twice, and I’m still not sure if the interviewers are in on the joke – so worth reading in its entirety. But to give you a flavour, here are some highlights:

He has a climbing wall in his barn and an ice-axe leaning against his desk. Next to a drinks tray in his office there is a picture of him jumping out of a helicopter. Although his nose has been broken five times, he still somehow manages to look debonair. (...)

To an aide, he shouts: “Call X - he’ll be at MI5,” then tells us: “You didn’t hear that. I know lots of spooks.” (...)

At 56, he comes – as he puts it – from “an older generation”. He did not change nappies, opting instead to teach his children to ski and scuba-dive to make them brave. (...)

“I make all the important decisions about World War Three, she makes the unimportant ones about where we’re going to live.”

And my personal favourite:

When he was demoted by IDS, he hit back, saying darkly: “If you’re hunting big game, you must make sure you kill with the first shot.”

All this, I think, tells us two things. One is that David Davis is not a man who is overly burdened with self-doubt. The other is that he probably should be once in a while, because bloody hell, he looks ridiculous, and it’s clear no one around him has the heart to tell him.

Which brings us to this week’s mess. On Monday, we learned that those EU citizens who choose to remain in Britain will need to apply for a listing on a new – this is in no way creepy – “settled status” register. The proposals, as reported the Guardian, “could entail an identity card backed up by entry on a Home Office central database or register”. As Brexit secretary, David Davis is the man tasked with negotiating and delivering this exciting new list of the foreign.

This is odd, because Davis has historically been a resolute opponent of this sort of nonsense. Back in June 2008, he resigned from the Tory front bench and forced a by-election in his Haltemprice & Howden constituency, in protest against the Labour government’s creeping authoritarianism.

Three months later, when Labour was pushing ID cards of its own, he warned that the party was creating a database state. Here’s the killer quote:

“It is typical of this government to kickstart their misguided and intrusive ID scheme with students and foreigners – those who have no choice but to accept the cards – and it marks the start of the introduction of compulsory ID cards for all by stealth.”

The David Davis of 2017 better hope that the David Davis of 2008 doesn’t find out what he’s up to, otherwise he’s really for it.

The Brexit secretary has denied, of course, that the government’s plan this week has anything in common with the Labour version he so despised. “It’s not an ID card,” he told the Commons. “What we are talking about here is documentation to prove you have got a right to a job, a right to residence, the rest of it.” To put it another way, this new scheme involves neither an ID card nor the rise of a database state. It’s simply a card, which proves your identity, as registered on a database. Maintained by the state.

Does he realise what he’s doing? Does the man who once quit the front bench to defend the principle of civil liberties not see that he’s now become what he hates the most? That if he continues with this policy – a seemingly inevitable result of the Brexit for which he so enthusiastically campaigned – then he’ll go down in history not as a campaigner for civil liberties, but as a bloody hypocrite?

I doubt he does, somehow. Remember that photoshoot; remember the interview. With any other politician, I’d assume a certain degree of inner turmoil must be underway. But Davis does not strike me as one who is overly prone to that, either.

Jonn Elledge edits the New Statesman's sister site CityMetric, and writes for the NS about subjects including politics, history and Daniel Hannan. You can find him on Twitter or Facebook.

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