Google is about to overtake Apple, and Apple couldn't be happier

If Apple can make more money coming second, why would it want to come first?

No one could ever call me an Apple fan (their walled garden approach is something I could never get on board with) but the reports that Android is about to catch up and overtake iOS as the most popular app platform can be nothing but good news for Apple - and in particular their world-class marketing department.

Google’s Android has sold around 300m more devices worldwide than Apple, with Android seeing half a billion more downloads a month on its Play store than through Apple's App store. Not that this means much, though, as Apple continues to rake in more cash with their 30 per cent cut of apps sold than Google (who now take 27 per cent - up from 19 per cent in November 2012).

So if Apple can still make more money when being number two, why would they want to be number one?

The reason Apple historically sold so many products and had people queuing around the block was that it was the alternative to the mainstream. There is a magic associated with the Apple brand that being number one is eroding away. If Google takes this crown and becomes the everyday product that everyone and their mum uses, Apple could hold on to that special something that made people spend twice as much on them rather than settle for one of their many competitors.

As a company, Apple spent so long trying to break out from under Microsoft’s shadow that now it has, and it stands as the undisputed king of the technology industry, it doesn’t know what to do with itself. It doesn’t know how to market its products, or who to aim them at, so it veers wildly between trying to come across as the cool alternative for young creative types and trying to convince corporate clients that it’s a steady mainstay – as reliable as IBM, or the company previously known as RIM.

The Mac vs PC days of boring corporate suits being mocked by the cool, young music-maker seem a far cry from today as the US Department of Defence approves iPhones for military use and executives demand iPhones from their companies to replace their once beloved BlackBerrys.

We’ve seen Apple’s market value fall consistently every month since its peak, from just over $700 per share in September last year, something that is likely to continue if Apple remains on the road to becoming the Everyman’s Microsoft 2.0 in a tightly controlled aluminium case.

Apple needs a corporate behemoth to be second to, to outdo and feel superior to; it’s built into the company’s history and its soul. Like the rebel who becomes king and realises sitting on the throne isn’t much fun, Apple needs to be out, fighting its cause. Apple should be glad that Google has stepped up to fill that role in the mobile arena.

Photograph: Getty Images

Billy Bambrough writes for Retail Banker International at VRL financial news.
 

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As a Conservative MP, I want Parliament to get a proper debate on Brexit

The government should consider a Green Paper before Article 50. 

I am very pleased that the government has listened to the weight of opinion across the House of Commons – and the country – by agreeing to put its plan for Brexit before Parliament and the country for scrutiny before Article 50 is triggered. Such responsiveness will stand the government in good stead. A confrontation with Parliament, especially given the paeans to parliamentary sovereignty we heard from Leave campaigners during the referendum, would have done neither the Brexit process nor British democracy any good.

I support the government’s amendment to Labour’s motion, which commits the House to respecting the will of the British people expressed in the referendum campaign. I accept that result, and now I and other Conservatives who campaigned to Remain are focused on getting the best deal for Britain; a deal which respects the result of the referendum, while keeping Britain close to Europe and within the single market.

The government needs to bring a substantive plan before Parliament, which allows for a proper public and parliamentary debate. For this to happen, the plan provided must be detailed enough for MPs to have a view on its contents, and it must arrive in the House far enough in advance of Article 50 for us to have a proper debate. As five pro-European groups said yesterday, a Green Paper two months before Article 50 is invoked would be a sensible way of doing it. Or, in the words of David Davis just a few days before he was appointed to the Cabinet, a “pre-negotiation white paper” could be used to similar effect.

Clearly there are divisions, both between parties and between Leavers and Remainers, on what the Brexit deal should look like. But I, like other members of the Open Britain campaign and other pro-European Conservatives, have a number of priorities which I believe the government must prioritise in its negotiations.

On the economy, it is vital that the government strives to keep our country fully participating in the single market. Millions of jobs depend on the unfettered trade, free of both tariff and non-tariff barriers, we enjoy with the world’s biggest market. This is absolutely compatible with the result, as senior Leave campaigners such as Daniel Hannan assured voters before the referendum that Brexit would not threaten Britain’s place in the single market. The government must also undertake serious analysis on the consequences of leaving the customs union, and the worrying possibility that the UK could fall out of our participation in the EU’s Free Trade Agreements (FTAs) with non-EU countries like South Korea.

If agreeing a new trading relationship with Europe in just two years appears unachievable, the government must look closely into the possibility of agreeing a transitional arrangement first. Michel Barnier, the European Commission’s chief negotiator, has said this would be possible and the Prime Minister was positive about this idea at the recent CBI Conference. A suitable transitional arrangement would prevent the biggest threat to British business – that of a "cliff edge" that would slap costly tariffs and customs checks on British exports the day after we leave.

Our future close relationship with the EU of course goes beyond economics. We need unprecedentedly close co-operation between the UK and the EU on security and intelligence sharing; openness to talented people from Europe and the world; and continued cooperation on issues like the environment. This must all go hand-in-hand with delivering reforms to immigration that will make the system fairer, many of which can be seen in European countries as diverse as the Netherlands and Switzerland.

This is what I and others will be arguing for in the House of Commons, from now until the day Britain leaves the European Union. A Brexit deal that delivers the result of the referendum while keeping our country prosperous, secure, open and tolerant. I congratulate the government on their decision to involve the House in their plan for Brexit - and look forward to seeing the details. 

Neil Carmichael is the Conservative MP for Stroud and supporter of the Open Britain campaign.