Former Zynga employee takes to Reddit to deal dirt

Gives them "10:1 odds" on lasting more than three years.

Following on from the mass layoffs at casual gaming company/addiction farm Zynga, a disgruntled former employee has taken to Reddit to reveal the truth behind the company. "former_zyngite" – who posted a picture of a letter addressed to "departing employee" as proof they are who they say they are – offered themselves up for an AMA. Here's a selection of their answers:

leops1984
What percent of users actually pay real money in Zynga games?
former_zyngite
Depends on the game, but on average I think it's about 5%. Maybe less.
burninrock24
Thinking about it though, that's a lot of people and a lot of money.
former_zyngite
The big games deal in Millions of DAU (Daily Average Users). If 3 million users pay an average of $0.20 you're getting $600k a day!
That's huge numbers!!

Mostlyatnight_mostly
Do you think they have a sound business strategy? i mean its doubtful if they are laying off so many people but i just assumed they would be making a killing. edit removed second question because i all of a sudden learned to read haha.
former_zyngite
Oh hell no. Their business strategy is terrible.
Their major issues are the inability to adjust to the changing market. They did great when Facebook gaming was on the rise, but now it's declining and Mobile is on the rise. They're trying to change over, but employ too many of the same game development "best practices" that were developed for Facebook games. These just don't translate to the mobile market, which is why they're suffering in that market.
There's also lots of other issues internally.
A lot of micro-management from the top down that stifles the creativity and hinders the production of many games.
An over reliance on every game being a blockbuster hit which makes the fun aspect of games suffer while making the money grabbing tactics all too transparent to the users.
And a serious lack of foresight over all. Too many major decisions are quick reactions to sudden changes in the market. If some games jumps to the top of the Top Grossing charts then everyone need to drop everything and change to follow it. Which wastes time, makes for bad design and ultimately puts projects behind schedule. It just means they're always late to the party, and whatever game they're trying to compete with has already faded away by the time their own version hits the market.
They rely too much on reacting to what is making money now, and too much on their own data. They don't strive to make anything new or innovative and that's no way to excel in the games market. You need to lead the pack, not try emulate the best practices of top games with the hopes that you can out perform and already established IP.

Rango_99
Do you know any dirty secrets or scandals about the company ?
former_zyngite
Nothing that probably hasn't already been reported. I think the worst during my time was the law suit against the c-staff for insider knowledge. When the company went public the shares were $10. At their peak they were $15 and the c-staff had a special clause that allowed them to sell early. They sold something like 15 or 20% of their shares when the stocks were at their highest. By the time employees could sell for the first time it had dropped to $8 a share. After that window closed, the stock price had dropped to $4 or $5 by the next time employees could sell. I guess the investors were pissed that the top brass made out like bandits and everyone else got screwed.

LeMane
How much longer will Zynga be around for?
former_zyngite
Hard to say. At this rate, I'd give them another 2 to 3 years. They make money and have a lot in the bank. But they also throw away money like you wouldn't believe.
If they actually manage to change their strategy and start putting out some big hits, they could be around a lot longer.
THE_GUY_IN_CHAINS
What do you think the odds are that they do change their strategy and end up staying around longer?
former_zyngite
I'd give them 10:1. The CEO is hellbent on believing that their current course is the correct course.

Farmville, Zynga's first addiction farm.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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6 ways Brexit is ruining our food

A meat-eating chocolate-lover? You're in trouble.

We were warned. “We’ve got to get our act together”, said Tim Lang, Professor of Food Policy at City University London about an impending culinary crisis. He predicted that food would be the second biggest Brexit issue after the future of banking in the City of London. But whereas The City, ominously capitalised, is an ephemeral consideration for those outside the infamous metropolitan liberal elite, food certainly isn’t. Food affects us all – and so far it’s been hit hard by Brexit, after the value of the pound has been savaged, making importing to the UK more expensive. Here are six ways in which Brexit has is ruining our food.

Walnut Whip

The final insult. The sign that Brexit really has gone too far. It was announced yesterday that Walnut Whips would become nothing more than mere Whips. The reason given for this abomination was that the new range would cater for those who didn’t like, or were allergic to, nuts, allowing them to enjoy just the gooey, chocolatey goodness within. Closer inspection reveals that’s not quite the whole story. Walnut importers like Helen Graham, told the Guardian that the pound’s post-Brexit fall in value after last June, combined with “strong global demand” and a poor walnut yield in Chile, have led to Whips shedding the Walnut - not consumer demand. Nestlé say that individual packets and Christmas bumper packs will still be available - but at this rate, getting hold of them might prove harder in practice than in theory.

Marmite

2016’s Marmite shortages was perhaps the first sign that not all was well. Marmite is the ultimate Brexit metaphor: you either love it or hate it, a binary reflected in the 48-52 per cent vote – and the bitter taste it leaves for many. Marmite’s endangered status was confirmed after Tesco entered hostile negotiations with food megacorp Unilever, who wanted to raise trade prices by 10 per cent due to that inconvenient falling pound. Lynx deodorant, Ben & Jerry’s ice cream, Persil washing powder and PG Tips tea were similarly affected, but none inspired quite the same amount of outrage as the yeast-based spread.

Toblerone

The beauty of Toblerone is the frequency of its triangles. That angularity has been undermined by manufacturer Mondelēz’s decision to space them out, removing 10 per cent of the bar’s total chocolate in the process. Art has truly been tampered with. The scandal led to Colin Beattie MSP calling for the Scottish Parliament to offer condolences to triangle fans, blaming it directly on Brexit. Defending the change, a spokeswoman for Mondelēz said "this change wasn't done as a result of Brexit", suggesting it's part of the sad trend of chocolates getting skimpier. That said, they did admit that the current exchange rate was "not favourable" - and that in itself is directly due to Brexit. They also refused to be drawn on whether they'd be changing their signature chocolate in other EU territories. Hmm. Semantics aside, the dispute is getting legal. Poundland, who are seeking to bring out a "Twin Peaks" alternative to Toblerone echoing the brand's original shape but with two peaks per block instead of one, claim that Toblerone's shape is no longer distinctive enough to warrant a trademark. They claim that their new rival has "a British taste, and with all the spaces in the right places". Shots. Fired.

Cheddar

This one hurts more because it’s closer to home. Our Irish neighbours are reportedly considering turning away from cheddar to mozzarella. This act of dairy-based betrayal is understandable: if export tariffs to the UK go up, Irish cheese producers will have to sell their wares primarily on the continent – for which mozzarella would be a better fit. Tragic.

Chlorinated chicken

Ah, the big one. The subject of not only a transatlantic war of words, but also the source of strife within the cabinet. With the UK forced to look to the US for trade support, it was feared that the country's’ trademark chlorinated chicken would be forced upon these shores as a concession. International Trade Secretary Liam Fox called the media “obsessed” with the topic, dismissing fears over Britain’s meat of the future by saying that there is “no health risk”. Environment Secretary Michael Gove, however, said that there is no way that chlorinated chicken would reach British shelves. The row has faded away somewhat – but this game of chicken between these cabinet heavyweights may yet be renewed when Parliament reconvenes.

Hormone beef

Hormone beef is similarly contentious. US farmers raise cows on growth hormones to fatten them up for markets. As with chlorinated chicken, it’s a practice banned under EU law. It’s a touchy subject for US trade negotiators. Gregg Doud, a senior figure in Trump’s agriculture team, has said that accepting hormone beef is essential to any trade agreement. This debate, too, will presumably rumble on.

All told, it’s a good time to be a vegetarian, but a bad time to have a sweet tooth. Most of the upheaval rests around the weakness of the pound, so maybe the only way forward is to just eat good old homegrown British fruit. At least we'd all be healthier and more in pocket. Oh wait. Apparently British fruit harvests are in jeopardy too, given that most of our fruit is picked by short-term EU migrants. Ah, well, at least we've all got Boris Johnson to make sure that we can have our bananas curved, in packs of more than three.