Developers of Draw Something, worth $180m in 2012, now worth $0m

Can you hear the bubble pop? Can you hear it OMGPOP?

In March 2012, Zynga, the casual gaming titan, acquired OMGPOP, a small firm which had developed the breakout hit Draw Something. It paid $180m. At the time, around one billion games were being played each and every week on the app, which had gone from being iOS only to having successful Android and Facebook ports, all with a very small team behind it. At the time, there was some grumbling that Zynga's offer was backed up with the implicit threat that it would simply clone the game if it didn't get its way, but for the most part, OMGPOP seemed happy.

Then it went downhill.

In October, Zynga wrote off $95m related to "the intangible assets previously acquired in connection with the company's purchase of OMGPOP" when filing its financial results for Q3 2012. And now, the company announces (under the fantastically euphamistic headline "Zynga Announces Substantial Cost Reductions") that it is laying off 520 employees, including the entirety of its LA, Dallas and New York offices. The New York offices being the rebranded OMGPOP offices.

In other words, the value of OMGPOP has declined from $180m to roughly $0m in just over a year. Zynga still has the company's IP, of course, and released Draw Something 2 to moderate reception in April (peaking at #3 in the iPhone games charts, it would be a solid performance for anything but the sequel to the biggest iPhone game of last year), so the withered husk of OMGPOP is still worth something to the company. But the purchase is definitely one of the first proofs of the astronomically inflated valuations of the second web bubble.

It's hard to divorce the travails of OMGPOP from the wider problems of Zynga, though. Certainly the former was ludicrously overvalued, acquired at the peak of its popularity even as many were pointing out it was far more fad than evergreen. But Zynga has experienced its own difficulties. Earnings from its flagship Farmville game have plummeted, even while other games have failed to pick up the slack; daily active users have slid from 72m to 52m in a year; and before its latest quarterly results, it shuttered four more underperforming games, The Ville, Dream Zoo, Empires & Allies, and Dream Zoo (the latter made for the Chinese market). Whether or not Draw Something was an unrepeatable success before the acquisition, Zynga doesn't look to be the best company to have shepherded it anywhere at all.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Remain voters must ditch party differences to gain a voice in Brexit Britain

It's time for politicians and activists to put aside their tribal loyalties.

The status quo has broken. British politics lies shattered into pieces, and even Brexiteers look stunned. We are in a new landscape. Anyone who tells you they have the measure of it is lying; but anyone reaching for old certainties is most likely to be wrong.
 
Through this fog, we can already glimpse some signposts. There will be a leadership election in the Tory Party within three months. While it is still unclear who will win, the smart money is on a champion of Brexit. The Leave camp are in the ascendancy, and have captured the hearts of most Tory members and voters.
 
The next Conservative prime minister will lack a clear mandate from voters, but will need one to successfully negotiate our exit from the EU. They will also see a golden opportunity to capture the working-class Leave vote from Labour – and to forge an even more dominant Conservative electoral coalition. UKIP too would fancy their chances of dismembering Labour in the north; their financier Arron Banks now has almost a million new registered supporters signed up through Leave.EU.
 
In this context, it seems inevitable that there will be another general election within six to twelve months. Could Labour win this election? Split, demoralised and flailing, it has barely begun to renew, and now faces a massive undertow from its heartlands. In this time of crisis, a party divided will find it difficult to prevail – no matter who leads it. And amidst all today’s talk of coups against Corbyn, it is currently tough to envisage a leader who could unite Labour to beat the Brexiteers.  
 
From opposite ends of the political spectrum, I and my Crowdpac co-founder Steve Hilton have been testing the possibilities of new politics for years. In this referendum I supported Another Europe Is Possible’s call to vote In and change Europe. But it is crystal clear that the Leave campaigns learnt many of the lessons of new politics, and are well positioned to apply them in the months and years to come. I expect them to make significant use of our platform for crowdfunding and candidate selection.

Time to build a progressive alliance

On the other side, the best or only prospect for victory in the onrushing general election could be a broad progressive alliance or national unity platform of citizens and parties from the centre to the left. Such an idea has been floated before, and usually founders on the rocks of party tribalism. But the stakes have never been this high, and the Achilles heels of the status quo parties have never been so spotlit.
 
Such an alliance could only succeed if it embraces the lessons of new politics and establishes itself on open principles. A coalition of sore losers from Westminster is unlikely to appeal. But if an open primary was held in every constituency to select the best progressive candidate, that would provide unprecedented democratic legitimacy and channel a wave of bottom-up energy into this new alliance as well as its constituent parties.
 
In England, such an alliance could gather together many of those who have campaigned together for Remain in this referendum and opposed Tory policies, from Labour to Greens and Liberal Democrats. It might even appeal to Conservative voters or politicians who are disenchanted with the Leave movement. In Scotland and Wales too, some form of engagement with the SNP or Plaid Cymru might be possible.
 
An electoral alliance built on open and democratic foundations would provide a new entry point to politics for the millions of young people who voted to stay in the EU and today feel despairing and unheard. Vitally, it could also make a fresh offer to Labour heartland voters, enabling them to elect candidates who are free to speak to their concerns on immigration as well as economic insecurity. I believe it could win a thumping majority.

A one-off renegotiation force

A central goal of this alliance would be to re-negotiate our relationship with Europe on terms which protect our economy, workers’ rights, and the interests of citizens and communities across the country. Work would be needed to forge a common agenda on economic strategy, public services and democratic reform, but that looks more achievable than ever as of today. On more divisive issues like immigration, alliance MPs could be given flexibility to decide their own position, while sticking to some vital common principles.
 
This idea has bubbled to the surface again and again today in conversations with campaigners and politicians of different parties and of none. What’s more, only a new alliance of this kind has any prospect of securing support from the new network movements which I helped to build, and which now have many more members than the parties. So this is no idle thought experiment; and it surely holds out greater hope than another rearranging of the deckchairs in the Parliamentary Labour Party.
 
The alliance would probably not last in this form beyond one parliamentary term. But during that time it could navigate us safely through these turbulent referendum seas, and lay foundations for a better country and a better politics in the coming decades. Food for thought, perhaps.
 
Paul Hilder is co-founder of Crowdpac, 38 Degrees and openDemocracy. He has played leadership roles at Change.org, Avaaz and Oxfam, and was a candidate for general secretary of Labour in 2011. 

Paul Hilder is an expert on new politics and social change. He is the Executive Director of Here Now, a movement lab working with partners around the world. He co-founded 38 Degrees and openDemocracy, helped launch Avaaz.org and served as Vice-President of Global Campaigns at Change.org. He has worked on social change in the UK and around the world, including in the political arena and with Oxfam and the Young Foundation.