Yahoo buys Tumblr

Part of a wider trend.

Internet giant Yahoo has now announced the purchase of blogging site Tumblr in a $1.1bn (£720m) deal. At a press conference, former Google executive and current Yahoo CEO, Marissa Mayer announced the news in New York’s Times Square, following a meeting with the Yahoo board on Sunday.

Launched from the bedroom of founder David Karp in 2007, Tumblr today boasts 110m users, a similar number to those using Yahoo’s services, and currently hosts 42m blogs on its site. A success story since day one, within a fortnight of its launch, 75,000 bloggers were already logging on regularly.

This acquisition is the latest attempt by Yahoo to shore up its business, having lost much of the market share of its core search business. Once a leading search engine and web portal in the US, Yahoo is attempting to diversify its product offering, following the erosion of several of its products by the rise and rise of rivals Google and Facebook.

Tumblr will give the organisation access to a thriving user base and hopefully steady the ship, after a stormy few years for Yahoo, which has seen six different executives in the top job since 2009, and the workforce cut by 2,000 in 2012. The purchase of the blogging site, plus social news platform Snip.it in January, signal Mayer’s intention to grow through acquisitions.

It marks a wider trend in the technology industry, which has seen a number of large players competing to snap up fast-growing internet start-ups, giving them access to a rapidly expanding user base and new means of communication with their customers.

Mayer has certainly made an impact since her appointment in July 2012, cutting Yahoo’s products from around 60 to just a core of around a dozen, plus a strict new hiring process and the outlawing of working from home. Criticism and praise have been heaped on her in equal measure, but this latest deal could make or break her time at the top, with industry analysts questioning how a company can pay $1.1bn cash for Tumblr, having recorded just £13m in sales in 2012.

Photograph: Getty Images

Mark Brierley is a group editor at Global Trade Media

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The most terrifying thing about Donald Trump's speech? What he didn't say

No politician uses official speeches to put across their most controversial ideas. But Donald Trump's are not hard to find. 

As Donald Trump took the podium on a cold Washington day to deliver his inauguration speech, the world held its breath. Viewers hunched over televisions or internet streaming services watched Trump mouth “thank you” to the camera, no doubt wondering how he could possibly live up to his deranged late-night Twitter persona. In newsrooms across America, reporters unsure when they might next get access to a president who seems to delight in denying them the right to ask questions got ready to parse his words for any clue as to what was to come. Some, deciding they couldn’t bear to watch, studiously busied themselves with other things.

But when the moment came, Trump’s speech was uncharacteristically professional – at least compared to his previous performances. The fractured, repetitive grammar that marks many of his off-the-cuff statements was missing, and so, too, were most of his most controversial policy ideas.

Trump told the crowd that his presidency would “determine the course of America, and the world, for many, many years to come” before expressing his gratefulness to President Barack Obama and Michelle Obama for their “gracious aid” during the transition. “They have been magnificent," Trump said, before leading applause of thanks from the crowd.

If this opening was innocent enough, however, it all changed in the next breath. The new president moved quickly to the “historic movement”, “the likes of which the world has never seen before”, that elected him President. Following the small-state rhetoric of his campaign, Trump promised to take power from the “establishment” and restore it to the American people. “This moment," he told them, “Is your moment. It belongs to you.”

A good deal of the speech was given over to re-iterating his nationalist positions while also making repeated references to the key issues – “Islamic terrorism” and families – that remain points of commonality within the fractured Republican GOP.

The loss of business to overseas producers was blamed for “destroying our jobs”. “Protection," Trump said, “Will lead to great strength." He promised to end what he called the “American carnage” caused by drugs and crime.

“From this day forward," Trump said, “It’s going to be only America first."

There was plenty in the speech, then, that should worry viewers, particularly if you read Trump’s promises to make America “unstoppable” so it can “win” again in light of his recent tweets about China

But it was the things Trump didn't mention that should worry us most. Trump, we know, doesn’t use official channels to communicate his most troubling ideas. From bizarre television interviews to his upsetting and offensive rallies and, of course, the infamous tweets, the new President is inclined to fling his thoughts into the world as and when he sees fit, not on the occasions when he’s required to address the nation (see, also, his anodyne acceptance speech).

It’s important to remember that Trump’s administration wins when it makes itself seem as innocent as possible. During the speech, I was reminded of my colleague Helen Lewis’ recent thoughts on the “gaslighter-in-chief”, reflecting on Trump’s lying claim that he never mocked a disabled reporter. “Now we can see," she wrote, “A false narrative being built in real time, tweet by tweet."

Saying things that are untrue isn’t the only way of lying – it is also possible to lie by omission.

There has been much discussion as to whether Trump will soften after he becomes president. All the things this speech did not mention were designed to keep us guessing about many of the President’s most controversial promises.

Trump did not mention his proposed ban on Muslims entering the US, nor the wall he insists he will erect between America and Mexico (which he maintains the latter will pay for). He maintained a polite coolness towards the former President and avoiding any discussion of alleged cuts to anti-domestic violence programs and abortion regulations. Why? Trump wanted to leave viewers unsure as to whether he actually intends to carry through on his election rhetoric.

To understand what Trump is capable of, therefore, it is best not to look to his speeches on a global stage, but to the promises he makes to his allies. So when the President’s personal website still insists he will build a wall, end catch-and-release, suspend immigration from “terror-prone regions” “where adequate screening cannot occur”; when, despite saying he understands only 3 per cent of Planned Parenthood services relate to abortion and that “millions” of women are helped by their cancer screening, he plans to defund Planned Parenthood; when the president says he will remove gun-free zones around schools “on his first day” - believe him.  

Stephanie Boland is digital assistant at the New Statesman. She tweets at @stephanieboland