Windows 8 has upset a lot of people

Users find themselves fruitlessly looking in the desktop’s bottom-left corner for a start button, like a confused bear hallucinating a salmon.

Wikipedia has it that a psychiatrist, hired to listen in to calls made to Coca-Cola’s customer hotline in 1985, found that customers sounded more like they were discussing the death of a family member than their feelings regarding soft drinks.

The calls, made at a rate of 1,500 a day, were almost exclusively about New Coke; the new formula for Coca-Cola released in April of that year, and intended as a sort of Hiroshima Bombing to end the “cola wars” with Pepsi.

New Coke was the brainchild of Roberto Goizueta, the Cuban executive who became CEO of Coca-Cola in 1980, and who promised his company there would be no sacred cows on his watch – including the formulation of the company’s drinks.

Goizueta’s moment of towering corporate hubris was invoked by the FT today, as a benchmark against which to measure Microsoft’s decision to change “key aspects” of its Windows 8 software for a hasty new launch of the product later this year.

To boil it down to basics, Windows 8 has upset a lot of people by cheating the sense of Pavlovian association by which they learnt to use a PC.

It boots to a colourful tablet-style start screen packed with squares representing apps, and only gives way to a familiar Windows 7 desktop upon prodding and poking. Furthermore, the opening of certain apps (as opposed to desktop-based programmes – Windows 8 uses both) again invokes fullscreen, tablet-style visuals rather than good old familiar red-"x"-in-the-corner-style windows.

Users find themselves fruitlessly looking in the desktop’s bottom-left corner for a start button, like a confused bear hallucinating a salmon.

Nevertheless, anything learnt can be just as easily unlearnt, and those who have persevered with the system tell me it is fast, stable and really quite easy to manoeuvre – especially with a touchscreen medium. What’s more, most of the system’s uncanny features can be disabled, to make it increasingly similar to Windows 7.

But no matter how good the system is once you get used to it, the damage to Microsoft’s sales was already done as soon as they made a significant change to the windows interface.   

Coca-Cola's corporate comms head, Carlton Curtis, came to realise that the New Coke debacle was more due to people freaking out over the withdrawal of the old-style drink, than to any characteristic of the new formula.

For Microsoft, a company whose interface designs have defined the basic expectations of generations of computer users, there has been a very similar price to pay for changing what was so familiar.

Photograph: Getty Images

By day, Fred Crawley is editor of Credit Today and Insolvency Today. By night, he reviews graphic novels for the New Statesman.

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Jeremy Corbyn's Labour conference speech shows how he's grown

The leader's confident address will have impressed even his fiercest foes. 

It is not just Jeremy Corbyn’s mandate that has been improved by his re-election. The Labour leader’s conference speech was, by some distance, the best he has delivered. He spoke with far greater confidence, clarity and energy than previously. From its self-deprecating opening onwards ("Virgin Trains assure me there are 800 empty seats") we saw a leader improved in almost every respect. 

Even Corbyn’s firecest foes will have found less to take issue with than they may have anticipated. He avoided picking a fight on Trident (unlike last year), delivered his most forceful condemnation of anti-Semitism (“an evil”) and, with the exception of the Iraq war, avoided attacks on New Labour’s record. The video which preceded his arrival, and highlighted achievements from the Blair-Brown years, was another olive branch. But deselection, which Corbyn again refused to denounce, will remain a running sore (MPs alleged that Hillsborough campaigner Sheila Coleman, who introduced Corbyn, is seeking to deselect Louise Ellman and backed the rival TUSC last May).

Corbyn is frequently charged with lacking policies. But his lengthy address contained several new ones: the removal of the cap on council borrowing (allowing an extra 60,000 houses to be built), a ban on arms sales to abusive regimes and an arts pupil premium in every primary school.

On policy, Corbyn frequently resembles Ed Miliband in his more radical moments, unrestrained by Ed Balls and other shadow cabinet members. He promised £500bn of infrastructure investment (spread over a decade with £150bn from the private sector), “a real living wage”, the renationalisation of the railways, rent controls and a ban on zero-hours contracts.

Labour’s greatest divisions are not over policy but rules, strategy and culture. Corbyn’s opponents will charge him with doing far too little to appeal to the unconverted - Conservative voters most of all. But he spoke with greater conviction than before of preparing for a general election (acknowledging that Labour faced an arithmetical “mountain”) and successfully delivered the attack lines he has often shunned.

“Even Theresa May gets it, that people want change,” he said. “That’s why she stood on the steps of Downing Street and talked about the inequalities and burning injustices in today’s Britain. She promised a country: ‘that works not for a privileged few but for every one of us’. But even if she manages to talk the talk, she can’t walk the walk. This isn’t a new government, it’s David Cameron’s government repackaged with progressive slogans but with a new harsh right-wing edge, taking the country backwards and dithering before the historic challenges of Brexit.”

After a second landslide victory, Corbyn is, for now, unassailable. Many MPs, having voted no confidence in him, will never serve on the frontbench. But an increasing number, recognising Corbyn’s immovability, speak once again of seeking to “make it work”. For all the ructions of this summer, Corbyn’s speech will have helped to persuade them that they can.

George Eaton is political editor of the New Statesman.