Why we'll all be behind paywalls before too long

Looking like a no-brainer.

If declining print newspapers don’t find a way to monetise their growing digital audiences they will go out of business, it’s as simple as that.

Luckily, there appears to be a way to do that which – in the words of one media analyst – has “no downside”.

The saviour of journalism could be the paywall, or to be more precise – the metered paywall – a tactic pioneered by the FT in 2007 when it started limiting free access to 8 articles per month.

Because the vast majority of web readers flit in just once or twice a month to news websites, a metered paywall is a way of making money out of the most loyal ones while retaining a higher overall volume of traffic.

The metered paywall also offers new readers ample opportunity to sample your content and means your site can still be shared and promoted via social media and Google.

The early evidence from Telegraph Media Group is that if you set the meter high enough, in its case at 20 articles a month, the paywall has little impact at all on your overall traffic.

According to ABC, in April (its first full month with the paywall in place) Telegraph.co.uk attracted just over 3m ‘unique browsers’ a day, up 30 per cent year on year. This was a faster rate of growth than the still completely free Guardian on 4.8m a day, up 23 per cent.

The FT now has more than 328,000 paying digital subscribers versus a paid-for print circulation of around 240,000.

Two years ago the New York Times limited free website access to 10 free articles per month. By the end of last year its subscriber numbers had reached 640,000.

At the start of this year Andrew Sullivan put his US-based blog The Dish behind a metered paywall (with seven stories a month free). So far the new model has brought in gross revenue of $680,000. Not bad for a site with a staff of seven (plus two interns).

The question appears to be now not why have a paywall, but why not?

Mail Online and The Guardian are the only UK newspaper websites which attract more traffic than the Telegraph.

With a still profitable newspaper to back it up, Mail Online can afford to wait a little longer and see how much further its global traffic can rocket (according to ABC it attracted 120m ‘unique browsers’ in April).

The Guardian needs the money more (in the year to the end of March 2012 it made a loss of £44.2m). But like Mail Online, its focus is currently on building as big a global web audience as it possibly can (it attracted 82m global ‘unique browsers’ in April).

The Sun goes behind a total paywall as of 1 August (joining The Times and Sunday Times).

The Independent and Mirror Group are the other major national newspaper website players and (like the Mail and Guardian) they remain completely free for the present.

But I suspect it still only a matter of time before all the major news websites in the commercial sector adopt some form of paywall. Because on the early evidence from the Telegraph, it is looking like a no-brainer.

Photograph: Getty Images

Dominic Ponsford is editor of Press Gazette

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Labour is a pioneer in fighting sexism. That doesn't mean there's no sexism in Labour

While we campaign against misogyny, we must not fall into the trap of thinking Labour is above it; doing so lets women members down and puts the party in danger of not taking them seriously when they report incidents. 

I’m in the Labour party to fight for equality. I cheered when Labour announced that one of its three Budget tests was ensuring the burden of cuts didn’t fall on women. I celebrated the party’s record of winning rights for women on International Women’s Day. And I marched with Labour women to end male violence against women and girls.

I’m proud of the work we’re doing for women across the country. But, as the Labour party fights for me to feel safer in society, I still feel unsafe in the Labour party.

These problems are not unique to the Labour party; misogyny is everywhere in politics. You just have to look on Twitter to see women MPs – and any woman who speaks out – receiving rape and death threats. Women at political events are subject to threatening behaviour and sexual harassment. Sexism and violence against women at its heart is about power and control. And, as we all know, nowhere is power more highly-prized and sought-after than in politics.

While we campaign against misogyny, we must not fall into the trap of thinking Labour is above it; doing so lets women members down and puts the party in danger of not taking them seriously when they report incidents. 

The House of Commons’ women and equalities committee recently stated that political parties should have robust procedures in place to prevent intimidation, bullying or sexual harassment. The committee looked at this thanks to the work of Gavin Shuker, who has helped in taking up this issue since we first started highlighting it. Labour should follow this advice, put its values into action and change its structures and culture if we are to make our party safe for women.

We need thorough and enforced codes of conduct: online, offline and at all levels of the party, from branches to the parliamentary Labour party. These should be made clear to everyone upon joining, include reminders at the start of meetings and be up in every campaign office in the country.

Too many members – particularly new and young members – say they don’t know how to report incidents or what will happen if they do. This information should be given to all members, made easily available on the website and circulated to all local parties.

Too many people – including MPs and local party leaders – still say they wouldn’t know what to do if a local member told them they had been sexually harassed. All staff members and people in positions of responsibility should be given training, so they can support members and feel comfortable responding to issues.

Having a third party organisation or individual to deal with complaints of this nature would be a huge help too. Their contact details should be easy to find on the website. This organisation should, crucially, be independent of influence from elsewhere in the party. This would allow them to perform their role without political pressures or bias. We need a system that gives members confidence that they will be treated fairly, not one where members are worried about reporting incidents because the man in question holds power, has certain political allies or is a friend or colleague of the person you are supposed to complain to.

Giving this third party the resources and access they need to identify issues within our party and recommend further changes to the NEC would help to begin a continuous process of improving both our structures and culture.

Labour should champion a more open culture, where people feel able to report incidents and don't have to worry about ruining their career or facing political repercussions if they do so. Problems should not be brushed under the carpet. It takes bravery to admit your faults. But, until these problems are faced head-on, they will not go away.

Being the party of equality does not mean Labour is immune to misogyny and sexual harassment, but it does mean it should lead the way on tackling it.

Now is the time for Labour to practice what it preaches and prove it is serious about women’s equality.

Bex Bailey was on Labour’s national executive committee from 2014 to 2016.