Who lives in central London now?

52 per cent of all £2m+ homes in central London are bought by overseas buyers.

Who lives in central London now? Anybody who has strolled the stuccoed streets of Belgravia and the verdant squares of Mayfair will have inevitably asked this question. The streets are filled with imported supercars and the sound of foreign languages, not to mention the thoroughly un-British clothes, shops and restaurants. Belgravia, Knightsbridge, Mayfair and, to an extent, Chelsea are no longer desirable addresses for the well-to-do British, such is the extent to which their prices have been driven up by foreign buyers.

There has been a tidal wave of recent research to underpin this point. Earlier this year, Savills announced that all the property of London’s 10 most expensive boroughs are more expensive than the entire combined worth of Wales, Scotland and Northern Ireland. The capital sees more house deals in excess of £100m than anywhere in the world and in the past year.

Then, releasing its April figures, Knight Frank revealed that London’s ‘super-prime’ market had risen again – 0.7 per cent in April and 7.7 per cent over the past 12 months. This, estate agency revealed, was driven by foreign demand: 52 per cent of all £2m+ homes in central London were bought by overseas buyers from March 2012 to March 2013.

Last week, further research was published by WealthInsight that shows London contains the most multimillionaires (individuals with over $30 m) in the world and the third most billionaires after New York and Moscow. Savills say that 32 per cent of these individuals are not UK domiciled. In fact, only 45 percent of buyers in central London are UK nationals. 

Furthermore, anyone who has flicked their way through this year’s Sunday Times Rich List will have noted that most of the top 10 are not British born.

Most of this research tells us what we already know, but who are these overseas multimillionaires who are dropping £50K on an Eton Square apartment. Researching this is no easy task due to the amount of London that is owned through offshore corporate vehicles. Only after months of laborious research could Vanity Fair reveal who actually owned One Hyde Park – the capital’s most expensive condominium.

Of the research that has been published, it should come as no surprise that most overseas buyers are Russian. Knight Frank says that 33 per cent of purchasers of properties over £10m between 2010 and 2012 were Russian. In second place were Middle Eastern buyers at 15.4 percent – in 2012, buyers of properties above £10m, 6 per cent were Omani and 3 percent from both Qatar and Kuwait. Again, no surprises here to anyone who has visited Knightsbridge in the summer, a migration focal point when the heat gets too hot in the Gulf. Buyers from the US are further down the list at 7.7 per cent, but estate agents expect the number to rise significantly over the next five years as the dollar exchange continues to favour such buyers.

Predictable as this research may be, we know one thing – it is not the British who are buying central London. And, as long as prices rise, the more the central London becomes an exclusive domain available only to the capacity of international wealth.

But how long can this continue? Surely there is only so much someone can pay for a studio apartment in Belgravia and finite number of overseas shoppers. The truth is London has an international appeal not only for finance, tax and business, but also lifestyle, education and, importantly for some, political exile. As long as London retains this edge, the longer prices are set to rise.   

Photograph: Getty Images

Oliver Williams is an analyst at WealthInsight and writes for VRL Financial News

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Byron burgers and bacon sandwiches: can any politician get away with eating on camera?

Memo to aspirant world leaders: eating in public is a political minefield.

Miliband’s sandwich. Cameron’s hot dog. Osborne’s burger. The other Miliband’s banana. As well as excellent names for up-and-coming indie bands, these are just a few examples of now infamous food faux pas committed by British politicians.

During his entire mayoral campaign, Sadiq Khan refused to eat anything in public. When journalist Simon Hattenstone met him in his local curry house for the Guardian, the now-mayor didn’t eat a single bite despite “dish after dish” arriving at the table. Who can blame him? Though Ed Miliband had been pictured blunderingly eating a bacon sandwich an entire year earlier, the national furore around the incident had not yet died down. “He can make me look Clooneyesque or make me look like Ed eating a bacon sandwich,” Khan said of the photographer at the time.

Miliband’s bacon sandwich is now so infamous that I need offer no explanation for the event other than those words. There is an entire Wikipedia page dedicated to the photograph of Ed, lips curled and eyes rolling, as he tucks into that fateful sarnie. Yet politicians frequently bite off more than they can chew – why did Ed’s mishap inspire multiple headlines and an entire front page of The Sun?

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“The momentum got behind the bacon sandwich story because he was awkward, it showed him in a light which was true - he was an awkward candidate in that election,” says Paul Baines, a professor of political marketing at Cranfield University. “He didn’t come across right.”

The photograph of Miliband fit neatly within a pre-existing image of the politician – that he was bumbling, incompetent, and unable to take control. Similarly, when David Cameron was pictured eating a hot dog with a knife and fork months later, the story reinforced popular notions of him as a posh, out-of-touch, champagne-swilling old Etonian. Though Oxford-educated, two-kitchen Miliband is nearly as privileged as Cameron, and Brexit-inducing Dave equally as incompetent as Ed, the pictures would not gain the same popularity in reverse. There are many, many less-than-flattering pictures of Cameron eating, but they didn’t fit into a workable narrative.

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No one, for example, focused on the price of Ed’s sandwich. Purchased at New Covenant Garden Market, it was undoubtedly more expensive than Greggs’ £1.75 bacon roll – but no one cared. When George Osborne was pictured eating an £8 Byron burger whilst cutting £11.5 million from the British budget, however, the picture spoke to many. The then-chancellor was forced to explain that “McDonalds doesn't deliver”, although, as it turned out, Byron didn’t either.

“The idea was to try and display him in a good light – here's a guy eating a burger just like everyone else. The only problem was it was a posh burger and of course he didn't look like everyone else because he was spending ten quid on a burger,” explains Baines.

But Dave, Ed, and George are just the latest in a long, long line of politicians who have been mocked for their eating habits. Across the ocean, Donald Trump has been lambasted for liking his steak well done, while in 1976, Gerald Ford was mocked after biting into the inedible corn husk of a tamale. Why then, do politicians not copy Khan, and avoid being pictured around food altogether?

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“Food connects everybody, food is essentially a connection to culture and the 'every person',” explains Baines. “[Nigel] Farage's appearance in the pub has definitely had a positive impact on how he's perceived by a big chunk of the working class electorate which is an important, sizeable group.” Though Cameron, too, has been pictured with pints, his undeniably weird grasp on the glass make the pictures seem inauthentic, compared to Farage whose pints are clearly at home in his hands. In America, Joe Biden managed to capture the same authenticity with an ice-cream cone.

“I think when it comes across badly is when it comes across as inauthentic,” says Baines. “If I were advising, I certainly wouldn't advise Theresa May to be seen in the pub having a pint, that would not shine with her particular character or style. But could Tim Farron come across better in that way? Possibly but it does have to be authentic.”

Food, then, can instantly make a politician seem in or out of touch. This is especially true when food connects to national identity. Tony Blair, for example, publicly claimed his favourite dish was fish and chips despite earlier saying it was fettuccine with olive oil, sundried tomatoes and capers. In the 1980s, Lord Mandelson allegedly mistook mushy peas for guacamole, insulting us all. In the States, you’d be hard pressed to find a politician who hasn’t been pictured with a hot dog, and there are entire articles dedicated to US politicians who eat pizza with a knife and fork. Again, the food fits a narrative – politicians out of touch with the common person.  

Then again, sometimes, just sometimes, no narrative is needed. We’d advise any candidate who seriously wants a shot in the 2017 General Election to not, under any circumstances, be pictured casually feeding a Solero to an unidentified young woman. 

Amelia Tait is a technology and digital culture writer at the New Statesman.

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