We should be upset that the most extravagant social event of the year has been cancelled

ARK galas can raise as much as £26m in one night. Why are we storming the Bastille?

“It was all getting to feel a little bit 1788 and all that”. So said somebody connected with the opulent ARK gala in this week’s Financial Times. In one fell swoop, a symbolic link was drawn between Louis XVI’s pre-revolution balls at the Palace of Versailles and the annual ARK charity gala – thought of as the most extravagant social event of the year – that has this year been cancelled.

Just to give you a taste of this extravagance, previous ARK galas have been hosted in Kensington Palace Gardens and London Waterloo’s former Eurostar terminal, which was decked out with mature trees to resemble a woodland grove. Guests – mostly made up of "A-Listers" and financiers – have been entertained by Madonna, Bill Clinton and Prince, while served Krug and lobster. And the auction is another thing entirely – no homemade hampers here – prizes have ranged from a private dinner with Mikhail Gorbachev and yoga with Sting to a week on a private superyacht.

All the money from the gala – which has topped £100 m over the years – is donated to ARK (Absolute Return for Kids), a charity founded by Arpad “Arki” Busson, one of the country’s most successful hedge fund managers.

So it is little wonder that such an annual ostentatious gaiety has been cancelled. Such irresponsible illustrious in an age of austerity. Displays of excess while the remainder of the country is bordering on recession, claim most of the news stories, is not a good image.

But this is ignoring the wider point, which is raising money for charity is hard enough in these times. There is a simple rule: the more extravagant the party, the more money is raised. Besides, persuading wealthy individuals to part with their cash is no easy feat, so what if it takes Krug, Clinton and Madonna to entice wallets and purses to open.

In this, the hedge funds are leading the way. Chris Hohn is one of the UK’s most generous philanthropists having donated over £800m; his Children's Investment Fund Foundation receives direct grants from his hedge fund of the same name. Two other philanthropic arms of hedge funds – Tudor Investment Corporation and Tiger Management – accounted for about £110m in 2010 according to research by the Alternative Investment Management Association.

Then there are the parties, which – as the ARK gala has shown – can raise as much as £26m in one night. So, regardless of the 1 per cent vs. austerity, these types of events are crucial for charities and, unlike 1788, there will be no storming of the Bastille.

Kate Middleton at last year's ARK gala. Photograph: Getty Images

Oliver Williams is an analyst at WealthInsight and writes for VRL Financial News

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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