Viking sperm-sales are plummeting right now

The other banking crisis.

Travelling on the London Underground in recent years you have most likely seen pictures of cute, blonde babies along with the slogan “Congratulations, it’s a Viking!” plastered across the ad. The advertisement is for the Danish sperm bank Cryos, the biggest of its kind in the world.

Cryos, along with other Danish sperm banks, has been marketing Danish sperm heavily across the UK, and demand for the popular Viking “donations”, has been on the rise. The amount of UK women buying Danish sperm has grown by about 40 per cent every year since 2005, according to one Danish insemination clinic and Cryos estimates that about 10 per cent of their sperm is exported to UK clients and clinics.

A shortage of sperm elsewhere, combined with differing rules about donor anonymity from country to country, means that Denmark, which can offer both anonymous and non-anonymous sperm and can deliver it directly to individuals across the EU rather than simply to licensed clinics, is an increasingly popular destination for women seeking to become pregnant.

Since the UK made it illegal to donate sperm anonymously in 2005, the shortage of British sperm has been daunting, forcing more and more British women to look towards other countries. Thanks to its liberal laws on sperm donation, Denmark has enjoyed the brunt of this demand.

But recent events might put a stop to the Viking baby invasion. Danish laws on donation have recently been tightened after a donor was found to have passed on a rare genetic condition to at least five of the 43 babies he has fathered. Now, potential donors are interviewed, their health evaluated and their history of disease is checked – making it harder to just walk in and donate.

Far more critical is the high-profile court case, where a UK mother bought DIY sperm from Cryos and proceeded to impregnate her 14-year old adoptive daughter with the sperm. After a miscarriage, the daughter gave birth to a donor-child at the age of 16. Now the EU and Danish politicians are looking to reform the Danish laws on sperm-donation and sales, making it harder for potential mothers and fathers to acquire the popular Viking-sperm. The question is now, whether the sperm banks have a responsibility to ensure that sperm sold to individuals isn’t misused. When potential parents buy sperm through an insemination clinic, they are screened and questioned on their parenting skills – individuals buying DIY sperm are not put through the same process.

But what will this do the UK demand for Viking sperm? Marketing in London has been put on hold temporarily as the court case runs its course and sperm-sales are encountering their first slump in over seven years. In the meantime, it is clear that Danish politicians are moving towards more regulation of the Danish sperm industry. With a potential sperm-draught ahead, it might be worth considering a liberalisation of UK laws. If not for reproductive reasons, then consider the economic potential. Sperm-tourism has been on a steady rise in Denmark for the past ten years, resulting in considerable revenue growth for sperm banks and insemination clinics. Cryos, for instance, doubled their revenue within their first five years. In a time of austerity, isn’t any market with high demand worth delving into?

Can't be good for them. Photograph: Getty Images

Sandra Kilhof Nielsen is a reporter for Retail Banker International, Cards International & Electronic Payments International.


Grant Shapps on the campaign trail. Photo: Getty
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Grant Shapps resigns over Tory youth wing bullying scandal

The minister, formerly party chairman, has resigned over allegations of bullying and blackmail made against a Tory activist. 

Grant Shapps, who was a key figure in the Tory general election campaign, has resigned following allegations about a bullying scandal among Conservative activists.

Shapps was formerly party chairman, but was demoted to international development minister after May. His formal statement is expected shortly.

The resignation follows lurid claims about bullying and blackmail among Tory activists. One, Mark Clarke, has been accused of putting pressure on a fellow activist who complained about his behaviour to withdraw the allegation. The complainant, Elliot Johnson, later killed himself.

The junior Treasury minister Robert Halfon also revealed that he had an affair with a young activist after being warned that Clarke planned to blackmail him over the relationship. Former Tory chair Sayeedi Warsi says that she was targeted by Clarke on Twitter, where he tried to portray her as an anti-semite. 

Shapps appointed Mark Clarke to run RoadTrip 2015, where young Tory activists toured key marginals on a bus before the general election. 

Today, the Guardian published an emotional interview with the parents of 21-year-old Elliot Johnson, the activist who killed himself, in which they called for Shapps to consider his position. Ray Johnson also spoke to BBC's Newsnight:


The Johnson family claimed that Shapps and co-chair Andrew Feldman had failed to act on complaints made against Clarke. Feldman says he did not hear of the bullying claims until August. 

Asked about the case at a conference in Malta, David Cameron pointedly refused to offer Shapps his full backing, saying a statement would be released. “I think it is important that on the tragic case that took place that the coroner’s inquiry is allowed to proceed properly," he added. “I feel deeply for his parents, It is an appalling loss to suffer and that is why it is so important there is a proper coroner’s inquiry. In terms of what the Conservative party should do, there should be and there is a proper inquiry that asks all the questions as people come forward. That will take place. It is a tragic loss of a talented young life and it is not something any parent should go through and I feel for them deeply.” 

Mark Clarke denies any wrongdoing.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.