Right-wingers less likely to buy energy saving bulbs if you tell them it helps the environment

Head, meet desk.

This is the saddest thing. Research reported in American scientific journal PNAS finds that right wingers are made less likely to buy an energy-efficient bulb when the purchase was specified as environmentally friendly than when it wasn't.

In the study, one of two carried out by Dena M. Gromet, Howard Kunreuther, and Richard P. Larrick, the researchers offered participants the choice of buying a conventional lightbulb, and an energy-saving one. Every participant was offered "information about the energy efficiency benefits of the CFL bulb compared with the incandescent bulb (e.g., the CFL bulb lasts for 9,000 more hours and reduces energy cost by 75%)," and the experiment was run twice, once with a realistic price difference (50¢ for the incandescent bulb, $1.50 for the CFL) and once with both bulbs at 50¢.

The participants were then split into two groups. One of the groups were given the CFL bulb in a blank box, the other in a box that said "Protect the Environment" on it. The result? Most people except those who were very left-wing were put off by the environmental label. Whereas slightly over half the people offered two blank boxes chose the CFL bulb, people offered the environmental label chose it 80% of the time if they were left-wing, dropping to just 30% if they were right-wing.

It's one thing to see that people on the left politically are more encouraged to protect the environment than people on the right – that's always been known – but it's an entirely different kettle of fish to discover that (American) right-wingers are actively turned off something if they discover it will help the environment. No wonder fighting climate change is so hard.

Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Show Hide image

It's Gary Lineker 1, the Sun 0

The football hero has found himself at the heart of a Twitter storm over the refugee children debate.

The Mole wonders what sort of topsy-turvy universe we now live in where Gary Lineker is suddenly being called a “political activist” by a Conservative MP? Our favourite big-eared football pundit has found himself in a war of words with the Sun newspaper after wading into the controversy over the age of the refugee children granted entry into Britain from Calais.

Pictures published earlier this week in the right-wing press prompted speculation over the migrants' “true age”, and a Tory MP even went as far as suggesting that these children should have their age verified by dental X-rays. All of which leaves your poor Mole with a deeply furrowed brow. But luckily the British Dental Association was on hand to condemn the idea as unethical, inaccurate and inappropriate. Phew. Thank God for dentists.

Back to old Big Ears, sorry, Saint Gary, who on Wednesday tweeted his outrage over the Murdoch-owned newspaper’s scaremongering coverage of the story. He smacked down the ex-English Defence League leader, Tommy Robinson, in a single tweet, calling him a “racist idiot”, and went on to defend his right to express his opinions freely on his feed.

The Sun hit back in traditional form, calling for Lineker to be ousted from his job as host of the BBC’s Match of the Day. The headline they chose? “Out on his ears”, of course, referring to the sporting hero’s most notable assets. In the article, the tabloid lays into Lineker, branding him a “leftie luvvie” and “jug-eared”. The article attacked him for describing those querying the age of the young migrants as “hideously racist” and suggested he had breached BBC guidelines on impartiality.

All of which has prompted calls for a boycott of the Sun and an outpouring of support for Lineker on Twitter. His fellow football hero Stan Collymore waded in, tweeting that he was on “Team Lineker”. Leading the charge against the Murdoch-owned title was the close ally of Labour leader Jeremy Corbyn and former Channel 4 News economics editor, Paul Mason, who tweeted:

Lineker, who is not accustomed to finding himself at the centre of such highly politicised arguments on social media, responded with typical good humour, saying he had received a bit of a “spanking”.

All of which leaves the Mole with renewed respect for Lineker and an uncharacteristic desire to watch this weekend’s Match of the Day to see if any trace of his new activist persona might surface.


I'm a mole, innit.