How Twitter could save your life

Inane chat about runny noses, or pandemic predictor?

Back in 2010 AMC set up co-ordinated “zombie attacks” in major cities around the world to promote its zombie thriller series The Walking Dead. Gaggles of blood-dripping “walkers” invaded trains and lurched around landmarks like Big Ben and The Prado Museum. Just one small scratch, or, worse, a desperate, flesh-eating bite, and you would become a zombie too – in the drama, of course.

AMC’s most popular programme now pulls in over 12 million viewers per episode and has nearly 1.5 million Twitter followers, each obsessed with the dramatic, but scarily plausible, scenario of a true life version of blockbuster films like Outbreak, Contagion or 28 Days later.

But as Twitter continually proves itself to be such an adept viral tool, the sheer number of users – which is 500 million and counting – flocking to its pages could make it a hefty ally in the fight to contain such an outbreak. Twitter, it seems, may not only be the best place to send a  meme like the walking dead  ‘viral’, but also the perfect platform for stopping a virus dead in its tracks.

Twitter users react to current events and tweets contain real-time information about their perspective and location. If Lori Grimes, for example, had been on Twitter, could word have spread faster than The Walking Dead’s zombie outbreak? And could Contagion’s MEV-1 virus have been prevented if Beth Emhoff had tweeted about her supposed cold symptoms?

These questions might read like science fiction, but Professor Simon Hay at the UK’s University of Oxford believes there is a “revolution occurring” in the amount of public health data that is available through social media, particularly from Twitter.

While scientists have traditionally used mapping techniques to track outbreaks, it is just 4 per cent of infectious diseases that have been effectively mapped. New technology is required to improve results and Twitter could provide the answer.

In fact, Twitter has already provided geo-positioned information to inform scientists about public health. A study from the University of Iowa proved that content embedded in Twitter feeds relating to the H1N1 flu outbreak in 2009 allowed the tracking of “rapidly-evolving public sentiment” and “actual disease activity”.

By using Twitter's streaming application programmer's interface (API), the study explored public sentiment from 29 April to 1 June 2009 by identifying 951,697 tweets out of 334,840,972 that matched specified search terms, such as flu, swine, influenza, H1N1 and illness.

The second phase selected 4,199,166 tweets – which conformed to certain guidelines, such as they had to be in English and originate from the US – from eight million influenza-related tweets that included relevant keywords sent between 1 October and 31 December 2009. The study found that these Twitter feeds actually predicted outbreaks one to two weeks in advance of traditional surveillance.

Scientists are currently struggling to map the current outbreak of the H7N9 avian influenza virus in China – which is considered by the World Health Organisation to be a “serious threat” (126 have been infected to date and 24 have died), despite it not spreading through people as yet – so why isn’t Twitter’s data stream being utilised?

Could it be due to the lack of Twitter users in China? According to a programmer (@ooof) on the South China Morning Post blog, the number of live active Twitter users could be as little as 18,000. If this number was more, would scientists have been better able to predict this very real threat to our society’s health?

As an online flu detector exists in the UK, which has been created by a team at the University of Bristol through identifying keywords from Twitter’s geo-located content, then couldn’t similar programs be used to identify and predict other, more serious, infections?

Twitter has come a long way since it launched, when it attracted intense criticism from naysayers questioning why they would want to tweet inane information about an erupting spot or runny nose. But, in the battle against pandemic outbreaks, it is ironically these kinds of observations that could empower Twitter to become a sophisticated tool and actually be more than just a social lifesaver in the future.

Frances Cook is a freelance energy, transport and lifestyle reporter. She has worked for NRI Digital.

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“I felt very lonely”: addressing the untold story of isolation among young mothers

With one in five young mothers lonely “all the time”, it’s time for employers and services to step up.

“Despite having my child with me all the time, I felt very lonely,” says Laura Davies. A member of an advisory panel for the Young Women’s Trust, she had her son age 20. Now, with a new report suggesting that one in five young mums “feels lonely all the time”, she’s sharing her story.

Polling commissioned by the Young Women’s Trust has highlighted the isolation that young motherhood can bring. Of course, getting out and about the same as you did before is never easy once there’s a young child in the picture. For young mothers, however, the situation can be particularly difficult.

According to the report, over a quarter of young mothers leave the house just once a week or less, with some leaving just once a month.

Aside from all the usual challenges – like wrestling a colicky infant into their jacket, or pumping milk for the trip with one hand while making sure no-one is crawling into anything dangerous with the other – young mothers are more likely to suffer from a lack of support network, or to lack the confidence to approach mother-baby groups and other organisations designed to help. In fact, some 68 per cent of young mothers said they had felt unwelcome in a parent and toddler group.

Davies paints what research suggests is a common picture.

“Motherhood had alienated me from my past. While all my friends were off forging a future for themselves, I was under a mountain of baby clothes trying to navigate my new life. Our schedules were different and it became hard to find the time.”

“No one ever tells you that when you have a child you will feel an overwhelming sense of love that you cannot describe, but also an overwhelming sense of loneliness when you realise that your life won’t be the same again.

More than half of 16 to 24-year-olds surveyed said that they felt lonelier since becoming a mother, with more than two-thirds saying they had fewer friends than before. Yet making new friends can be hard, too, especially given the judgement young mothers can face. In fact, 73 per cent of young mothers polled said they’d experienced rudeness or unpleasant behaviour when out with their children in public.

As Davies puts it, “Trying to find mum friends when your self-confidence is at rock bottom is daunting. I found it easier to reach out for support online than meet people face to face. Knowing they couldn’t judge me on my age gave me comfort.”

While online support can help, however, loneliness can still become a problem without friends to visit or a workplace to go to. Many young mothers said they would be pleased to go back to work – and would prefer to earn money rather than rely on benefits. After all, typing some invoices, or getting back on the tills, doesn’t just mean a paycheck – it’s also a change to speak to someone old enough to understand the words “type”, “invoice” and “till”.

As Young Women’s Trust chief executive Dr Carole Easton explains, “More support is needed for young mothers who want to work. This could include mentoring to help ease women’s move back into education or employment.”

But mothers going back to work don’t only have to grapple with childcare arrangements, time management and their own self-confidence – they also have to negotiate with employers. Although the 2003 Employment Act introduced the right for parents of young children to apply to work flexibly, there is no obligation for their employer to agree. (Even though 83 per cent of women surveyed by the Young Women’s Trust said flexible hours would help them find secure work, 26 per cent said they had had a request turned down.)

Dr Easton concludes: “The report recommends access to affordable childcare, better support for young women at job centres and advertising jobs on a flexible, part-time or job share basis by default.”

Stephanie Boland is digital assistant at the New Statesman. She tweets at @stephanieboland