Why men are wearing make-up to get ahead at work

The men in your office might have compacts in their man bags.

As might be expected, Asia – and China in particular, are now fundamental to the growth of the beauty and personal care multinationals such as L’Oreal and Estee Lauder. There is much discussion around the beauty rituals of South Korean women and the use of whitening creams by women in India and China. Beauty trends that originated in Asia, such as Beauty Balm or “BB” creams, are now the latest in skincare in the UK.

However, less is known about a major beauty trend in Asia that is now taking off in Europe and the US – the use of make-up by men. The aim appears to be, to quote an online male make-up retailer: “… to appear fresh, perfect and simply outstanding whilst maintaining a facial finish which doesn't jeopardise your alpha male status.”

The use of make-up by males in Asia is relatively high, driven by cultural and religious phenomena. In India, for instance, kohl is a common eye make-up applied by men on special occasions. But across grooming products not so commonly associated with men, skincare and make-up, men’s share is much higher than you’d think. Across these two sectors, men account for 51 per cent of the country’s personal grooming market in India; in China it’s 41 per cent.

Men in the UK and the US still have some way to go, although the fact that men use 22 per cent of make-up and skincare combined in Britain and 23 per cent of these products in America means consumption might still be above expectations.

So what’s driving this? It’s not just about trying to be more attractive, although that will certainly drive part of this. Men are increasingly concerned about how their looks can affect their career prospects. In South Korea for example, the use of make-up by men is seen as a way to improve looks and enhance your career, with companies like Korean Air even holding cosmetics training sessions for male employees ).

Up to now, the British and American male grooming markets have been largely fixed on hand creams and the odd facial cream; few British or American men currently take inspiration from Johnny Depp’s kohl-rimmed eyes in Pirates of the Caribbean. Yet the level of sophistication of male make-up products could be improved on from the current offerings of acne concealers and stage make-up a la Tony Blair, and the launch of nail polishes for men such as Alphanail shows that this is starting to change. The offerings for men from leading beauty companies such as Clarins and L’Oreal already extend to moisturisers, scrubs and the odd flash bronzer, so watch this space: the men in your office might soon have a compact in their man bag.

Emily Neill is the CEO of Canadean – (consumer market research experts)

Trying to make CEO. Photograph: Getty Images

Emily Neil is the CEO of Canadean

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Who is the EU's chief Brexit negotiator Michel Barnier?

The former French foreign minister has shown signs that he will play hardball in negotiations.

The European Commission’s chief Brexit negotiator today set an October 2018 deadline for the terms of Britain’s divorce from the European Union to be agreed. Michel Barnier gave his first press conference since being appointed to head up what will be tough talks between the EU and UK.

Speaking in Brussels, he warned that UK-EU relations had entered “uncharted waters”. He used the conference to effectively shorten the time period for negotiations under Article 50 of the Lisbon Treaty, the legal process to take Britain out of the EU. The article sets out a two year period for a country to leave the bloc.

But Barnier, 65, warned that the period of actual negotiations would be shorter than two years and there would be less than 18 months to agree Brexit.  If the terms were set in October 2018, there would be five months for the European Parliament, European Council and UK Parliament to approve the deal before a March 2019 Brexit.

But who is the urbane Frenchman who was handpicked by Commission President Jean-Claude Juncker to steer the talks?

A centre-right career politician, Barnier is a member of the pan-EU European People’s Party, like Juncker and German Chancellor Angela Merkel.

A committed European and architect of closer eurozone banking integration, Barnier rose to prominence after being elected aged just 27 to the French National Assembly.  He is notorious in Brussels for his repeated references to the 1992 Winter Olympics he organised in Albertville with triple Olympic ski champion Jean-Claude Killy.

He first joined the French cabinet in 1993 as minister of the environment. In 1995, Jacques Chirac made him Secretary of State for European Affairs, teeing up a long and close relationship with Brussels.

Barnier has twice served as France’s European Commissioner, under the administrations of Romano Prodi and José Manuel BarrosoMost recently he was serving as an unpaid special advisor on European Defence Policy to Juncker until the former prime minister of Luxembourg made him Brexit boss.“I wanted an experienced politician for this difficult job,” Juncker said at the time of Barnier, who has supported moves towards an EU army.

 

Barnier and the Brits

Barnier’s appointment was controversial. Under Barroso, he was Internal Market commissioner. Responsible for financial services legislation at the height of the crisis, he clashed with the City of London.

During this period he was memorably described as a man who, in a hall of mirrors, would stop and check his reflection in every one.

Although his battles with London’s bankers were often exaggerated, the choice of Barnier was described as an “act of war” by some British journalists and was greeted with undisguised glee by Brussels europhiles.

Barnier moved to calm those fears today. At the press conference, he said, “I was 20 years old, a very long time ago, when I voted for the first time and it was in the French referendum on the accession of the UK to the EU.

“That time I campaigned for a yes vote. And I still think today that I made right choice.”

But Barnier, seen by some as aloof and arrogant, also showed a mischievous side.  It was reported during Theresa May’s first visit to Brussels as prime minister that he was demanding that all the Brexit talks be conducted in French.

While Barnier does speak English, he is far more comfortable talking in his native French. But the story, since denied, was seen as a snub to the notoriously monolingual Brits.

The long lens photo of a British Brexit strategy note that warned the EU team was “very French” may also have been on his mind as he took the podium in Brussels today.

Barnier asked, “In French or in English?” to laughter from the press.

He switched between English and French in his opening remarks but only answered questions in French, using translation to ensure he understood the questions.

Since his appointment Barnier has posted a series of tweets which could be seen as poking fun at Brexit. On a tour of Croatia to discuss the negotiations, he posed outside Zagreb’s Museum of Broken Relationships asking, “Guess where we are today?”

 

 

He also tweeted a picture of himself drinking prosecco after Boris Johnson sparked ridicule by telling an Italian economics minister his country would have to offer the UK tariff-free trade to sell the drink in Britain.

But Barnier can also be tough. He forced through laws to regulate every financial sector, 40 pieces of legislation in four years, when he was internal market commissioner, in the face of sustained opposition from industry and some governments.

He warned today, "Being a member of the EU comes with rights and benefits. Third countries [the UK] can never have the same rights and benefits since they are not subject to same obligations.”

On the possibility of Britain curbing free movement of EU citizens and keeping access to the single market, he was unequivocal.

“The single market and four freedoms are indivisible. Cherry-picking is not an option,” he said.

He stressed that his priority in the Brexit negotiations would be the interests of the remaining 27 member states of the European Union, not Britain.

“Unity is the strength of the EU and President Juncker and I are determined to preserve the unity and interest of the EU-27 in the Brexit negotiations.”

In a thinly veiled swipe at the British, again greeted with laughter in the press room, he told reporters, “It is much better to show solidarity than stand alone. I repeat, it is much better to show solidarity than stand alone”.

Referring to the iconic British poster that urged Brits to "Keep Calm and Carry On” during World War Two, he today told reporters, “We are ready. Keep calm and negotiate.”

But Barnier’s calm in the face of the unprecedented challenge to the EU posed by Brexit masks a cold determination to defend the European project at any cost.

James Crisp is the news editor at EurActiv, an online EU news service.