From today, Google searches will start looking very different in America and Europe

Google and European Commission wrap up antitrust investigation.

Today, Google has come to an agreement with the European Commission over an antitrust investigation that started two years ago: for the first time it will make changes to the way searches are done.

The investigation had four concerns:

1. Google automatically put results from its own company - like Google News or Google Plus Local - ahead of those from rival firms.

2. Google had been scraping content from rivals.

3. Google had made deals with various websites that affected the order of links in a search.

4. Google had made it difficult for advertisers to transfer campaigns to other search engines.

..and has now addressed them in the following way:

1. Google will have to clearly label search results from its own company -  and to run them alongside links from rival companies.

2. Competitors will be able to opt out of Google’s specialist services, without being penalised via search priority.

3. These deals will go.

4. Transferring campaigns will be made easier.

The changes will come in gradually over the next month, leaving time for rivals to state any further problems they have, and will be legally binding for five years. Interestingly though, the changes are to be far more stringent than those made by US regulators, who closed an antitrust investigation back in January after finding Google had not violated any anti-trust statutes. One fall-out of the changes then will be that Google search will look different depending on which side of the Atlantic you are on. Soon, American searchers will be operating in a more Google-centric world than the rest of us.

 

Photograph: Getty Images
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Jeremy Corbyn's Labour conference speech shows how he's grown

The leader's confident address will have impressed even his fiercest foes. 

It is not just Jeremy Corbyn’s mandate that has been improved by his re-election. The Labour leader’s conference speech was, by some distance, the best he has delivered. He spoke with far greater confidence, clarity and energy than previously. From its self-deprecating opening onwards ("Virgin Trains assure me there are 800 empty seats") we saw a leader improved in almost every respect. 

Even Corbyn’s firecest foes will have found less to take issue with than they may have anticipated. He avoided picking a fight on Trident (unlike last year), delivered his most forceful condemnation of anti-Semitism (“an evil”) and, with the exception of the Iraq war, avoided attacks on New Labour’s record. The video which preceded his arrival, and highlighted achievements from the Blair-Brown years, was another olive branch. But deselection, which Corbyn again refused to denounce, will remain a running sore (MPs alleged that Hillsborough campaigner Sheila Coleman, who introduced Corbyn, is seeking to deselect Louise Ellman and backed the rival TUSC last May).

Corbyn is frequently charged with lacking policies. But his lengthy address contained several new ones: the removal of the cap on council borrowing (allowing an extra 60,000 houses to be built), a ban on arms sales to abusive regimes and an arts pupil premium in every primary school.

On policy, Corbyn frequently resembles Ed Miliband in his more radical moments, unrestrained by Ed Balls and other shadow cabinet members. He promised £500bn of infrastructure investment (spread over a decade with £150bn from the private sector), “a real living wage”, the renationalisation of the railways, rent controls and a ban on zero-hours contracts.

Labour’s greatest divisions are not over policy but rules, strategy and culture. Corbyn’s opponents will charge him with doing far too little to appeal to the unconverted - Conservative voters most of all. But he spoke with greater conviction than before of preparing for a general election (acknowledging that Labour faced an arithmetical “mountain”) and successfully delivered the attack lines he has often shunned.

“Even Theresa May gets it, that people want change,” he said. “That’s why she stood on the steps of Downing Street and talked about the inequalities and burning injustices in today’s Britain. She promised a country: ‘that works not for a privileged few but for every one of us’. But even if she manages to talk the talk, she can’t walk the walk. This isn’t a new government, it’s David Cameron’s government repackaged with progressive slogans but with a new harsh right-wing edge, taking the country backwards and dithering before the historic challenges of Brexit.”

After a second landslide victory, Corbyn is, for now, unassailable. Many MPs, having voted no confidence in him, will never serve on the frontbench. But an increasing number, recognising Corbyn’s immovability, speak once again of seeking to “make it work”. For all the ructions of this summer, Corbyn’s speech will have helped to persuade them that they can.

George Eaton is political editor of the New Statesman.