From today, Google searches will start looking very different in America and Europe

Google and European Commission wrap up antitrust investigation.

Today, Google has come to an agreement with the European Commission over an antitrust investigation that started two years ago: for the first time it will make changes to the way searches are done.

The investigation had four concerns:

1. Google automatically put results from its own company - like Google News or Google Plus Local - ahead of those from rival firms.

2. Google had been scraping content from rivals.

3. Google had made deals with various websites that affected the order of links in a search.

4. Google had made it difficult for advertisers to transfer campaigns to other search engines.

..and has now addressed them in the following way:

1. Google will have to clearly label search results from its own company -  and to run them alongside links from rival companies.

2. Competitors will be able to opt out of Google’s specialist services, without being penalised via search priority.

3. These deals will go.

4. Transferring campaigns will be made easier.

The changes will come in gradually over the next month, leaving time for rivals to state any further problems they have, and will be legally binding for five years. Interestingly though, the changes are to be far more stringent than those made by US regulators, who closed an antitrust investigation back in January after finding Google had not violated any anti-trust statutes. One fall-out of the changes then will be that Google search will look different depending on which side of the Atlantic you are on. Soon, American searchers will be operating in a more Google-centric world than the rest of us.

 

Photograph: Getty Images
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Tom Watson rouses Labour's conference as he comes out fighting

The party's deputy leader exhilarated delegates with his paean to the Blair and Brown years. 

Tom Watson is down but not out. After Jeremy Corbyn's second landslide victory, and weeks of threats against his position, Labour's deputy leader could have played it safe. Instead, he came out fighting. 

With Corbyn seated directly behind him, he declared: "I don't know why we've been focusing on what was wrong with the Blair and Brown governments for the last six years. But trashing our record is not the way to enhance our brand. We won't win elections like that! And we need to win elections!" As Watson won a standing ovation from the hall and the platform, the Labour leader remained motionless. When a heckler interjected, Watson riposted: "Jeremy, I don't think she got the unity memo." Labour delegates, many of whom hail from the pre-Corbyn era, lapped it up.

Though he warned against another challenge to the leader ("we can't afford to keep doing this"), he offered a starkly different account of the party's past and its future. He reaffirmed Labour's commitment to Nato ("a socialist construct"), with Corbyn left isolated as the platform applauded. The only reference to the leader came when Watson recalled his recent PMQs victory over grammar schools. There were dissenting voices (Watson was heckled as he praised Sadiq Khan for winning an election: "Just like Jeremy Corbyn!"). But one would never have guessed that this was the party which had just re-elected Corbyn. 

There was much more to Watson's speech than this: a fine comic riff on "Saturday's result" (Ed Balls on Strictly), a spirited attack on Theresa May's "ducking and diving; humming and hahing" and a cerebral account of the automation revolution. But it was his paean to Labour history that roused the conference as no other speaker has. 

The party's deputy channelled the spirit of both Hugh Gaitskell ("fight, and fight, and fight again to save the party we love") and his mentor Gordon Brown (emulating his trademark rollcall of New Labour achivements). With his voice cracking, Watson recalled when "from the sunny uplands of increasing prosperity social democratic government started to feel normal to the people of Britain". For Labour, a party that has never been further from power in recent decades, that truly was another age. But for a brief moment, Watson's tubthumper allowed Corbyn's vanquished opponents to relive it. 

George Eaton is political editor of the New Statesman.