With a thirty-year bond yield, Apple enters corporate adulthood

Take off the pullover and put on a suit and tie – you aren't a tech stock anymore.

Last week saw Apple turning a final corner in its long development as a company. It is no longer just a tech stock – it's now a boring old blue-chip.

During its quarterly earning earnings call, the company increased its dividend by 15 per cent (it will now pay $3.05 a share every quarter), boosted the size of its share buyback plan sixfold, to $60bn, and, most interestingly, announced a bond issue to pay for it all. The company now intends to return $100bn in total to its shareholders by the end of 2015.

Today, Apple filed its draft prospectus for the bond issue with the SEC, confirming the durations it will be borrowing for and the banks in charge. Goldman Sachs and Deutsche Bank will be jointly overseeing the issue, which is of sets of two floating rate notes, due in three and five years, and four fixed-rate notes, in durations of up to thirty years. That's barely shorter than the entire lifespan of the company to date, making the investment a real punt in the dark for anyone buying into it.

We don't yet know how much of each duration Apple is planning to borrow, nor – crucially – the rates they are offering. But the plan looks likely to have very little to do with the typical reasons for corporate borrowing: Apple still has an enormous pile of cash, which means that investment isn't the name of the game.

Instead, the company appears to be using its extraordinary creditworthiness – as well as the ultra-low bond yields which are a sign of our times – to overcome an issue it has with that cash pile: most of it is kept overseas.

The US only charges tax on cash which has been "repatriated", so while Apple leaves money from overseas operations overseas, it doesn't have to pay any tax on it. It's waiting – as it has been for years, now – for a "repatriation holiday", when it hopes a future government will temporarily lift that tax to encourage the companies to bring cash home. Until then, if it needs money domestically, borrowing is as good as any other method. And if its rates are low enough, it might even make a bit of money on the deal.

But with dividends, bond yields, and share buybacks, Apple has entered a new – and dull – stage in its corporate progression. These aren't the actions of a high-growth tech stock; they're those of a company bedding in for the long-haul. Apple expects to be here in thirty years, and still be largely the same when it is, and its asking investors to bank on that. Fun for them, but the white-knuckle days are over for us.

Apple CEO Tim Cook at a presentation for the company. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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The Women's March against Trump matters – but only if we keep fighting

We won’t win the battle for progressive ideas if we don’t battle in the first place.

Arron Banks, UKIP-funder, Brexit cheerleader and Gibraltar-based insurance salesman, took time out from Trump's inauguration to tweet me about my role in tomorrow's Women’s March Conservative values are in the ascendancy worldwide. Thankfully your values are finished. . . good”.

Just what about the idea of women and men marching for human rights causes such ill will? The sense it is somehow cheeky to say we will champion equality whoever is in office in America or around the world. After all, if progressives like me have lost the battle of ideas, what difference does it make whether we are marching, holding meetings or just moaning on the internet?

The only anti-democratic perspective is to argue that when someone has lost the argument they have to stop making one. When political parties lose elections they reflect, they listen, they learn but if they stand for something, they don’t disband. The same is true, now, for the broader context. We should not dismiss the necessity to learn, to listen, to reflect on the rise of Trump – or indeed reflect on the rise of the right in the UK  but reject the idea that we have to take a vow of silence if we want to win power again.

To march is not to ignore the challenges progressives face. It is to start to ask what are we prepared to do about it.

Historically, conservatives have had no such qualms about regrouping and remaining steadfast in the confidence they have something worth saying. In contrast, the left has always been good at absolving itself of the need to renew.

We spend our time seeking the perfect candidates, the perfect policy, the perfect campaign, as a precondition for action. It justifies doing nothing except sitting on the sidelines bemoaning the state of society.

We also seem to think that changing the world should be easier than reality suggests. The backlash we are now seeing against progressive policies was inevitable once we appeared to take these gains for granted and became arrogant and exclusive about the inevitability of our worldview. Our values demand the rebalancing of power, whether economic, social or cultural, and that means challenging those who currently have it. We may believe that a more equal world is one in which more will thrive, but that doesn’t mean those with entrenched privilege will give up their favoured status without a fight or that the public should express perpetual gratitude for our efforts via the ballot box either.  

Amongst the conferences, tweets and general rumblings there seem three schools of thought about what to do next. The first is Marxist  as in Groucho revisionism: to rise again we must water down our principles to accommodate where we believe the centre ground of politics to now be. Tone down our ideals in the hope that by such acquiescence we can eventually win back public support for our brand – if not our purpose. The very essence of a hollow victory.

The second is to stick to our guns and stick our heads in the sand, believing that eventually, when World War Three breaks out, the public will come grovelling back to us. To luxuriate in an unwillingness to see we are losing not just elected offices but the fight for our shared future.

But what if there really was a third way? It's not going to be easy, and it requires more than a hashtag or funny t-shirt. It’s about picking ourselves up, dusting ourselves down and starting to renew our call to arms in a way that makes sense for the modern world.

For the avoidance of doubt, if we march tomorrow and then go home satisfied we have made our point then we may as well not have marched at all. But if we march and continue to organise out of the networks we make, well, then that’s worth a Saturday in the cold. After all, we won’t win the battle of ideas, if we don’t battle.

We do have to change the way we work. We do have to have the courage not to live in our echo chambers alone. To go with respect and humility to debate and discuss the future of our communities and of our country.

And we have to come together to show there is a willingness not to ask a few brave souls to do that on their own. Not just at election times, but every day and in every corner of Britain, no matter how difficult it may feel.

Saturday is one part of that process of finding others willing not just to walk a mile with a placard, but to put in the hard yards to win the argument again for progressive values and vision. Maybe no one will show up. Maybe not many will keep going. But whilst there are folk with faith in each other, and in that alternative future, they’ll find a friend in me ready to work with them and will them on  and then Mr Banks really should be worried.