How famous does Facebook think you are?

Facebook starts charging users to contact celebrities like Tom Daley.

Facebook has just launched a trial scheme to charge UK users between 71p and £11 to send messages to people they don't know, including celebrities. The prices vary depending on who you're trying to contact. According to the Guardian:

Facebook said the charging fee structure varied according to a number of factors including the number of followers and a secret "fame" algorithm.

But just what is the algorithm? Tom Daley is at £10.68, but Robert Peston only fetches 71p. Salman Rushdie's at 10.08, but then so is Snoop Lion. Here's my best shot at cracking it with the information so far available:

1. £10.68: Tom Daley, Olympic diver; Ed Sheeran, singer-songwriter; Michael Rosen, former children's laureate.

Secret algorithm: Producer of or target demographic for children's poetry

2. £10.08: Salman Rushdie, Booker prize-winning author; Snoop Lion, US rapper.

Secret algorithm: Name sounds like or is a type of animal

3. 71p: Jeremy Hunt, health secretary, Robert Peston, journalist; Cressida Bonas, Prince Harry's girlfriend; Louis Theroux, broadcaster; Miranda Hart, comedian; anyone you don't know already.

Secret algorithm: Dances the zouk-lambada/might have danced the zouk-lambada/might have watched someone dance the zouk-lambada/you can't rule it out completely

4. £61: Mark Zuckerberg (in January, idea now abandoned)

Secret algorithm: In charge of secret algorithm

The scheme is, of course, a form of spam-control - but it's also a strange sort of return to Facebook's roots. Starting as a network only available to Harvard students, the site originally marked itself out from the crowd because it was elitist - and therefore worth trying to be a part of, at least according to Marx (Groucho, not the other one). As it expanded via the Ivy League, Oxbridge, other universities, the world and from thence their parents, it lost a certain amount of status. It's interesting that it has found a money-making scheme that tallies with these early principles.

 

 
 
 
Tom Daley can be messaged on Facebook for £10.68. Photograph: Getty Images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

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Labour MP Sarah Champion resigns over grooming gang piece in The Sun

The shadow equalities minister is standing down after her controversial article sparked accusations of racism.

Sarah Champion has resigned as shadow equalities minister over her incendiary article about grooming gangs in The Sun.

The Labour MP for Rotherham caused controversy by writing a piece about the Newcastle paedophile ring, which the tabloid headlined: "British Pakistanis ARE raping white girls... and we need to face up to it".

This sparked accusations of racism, including from figures in her own party. Naz Shah, the Labour MP for Bradford West, wrote in the Independent“Such an incendiary headline and article is not only irresponsible but is also setting a very dangerous precedent and must be challenged.”

Champion initially tried to distance herself from how the article was framed, claiming that the opening paragraphs were edited and "stripped of nuance". The paper, however, said her team approved the piece and were "thrilled" with it.

In her resignation statement, Champion apologised for causing offence: “I apologise for the offence caused by the extremely poor choice of words in the Sun article on Friday. I am concerned that my continued position in the shadow cabinet would distract from the crucial issues around child protection which I have campaigned on my entire political career.”

“It is therefore with regret that I tender my resignation as shadow secretary of state for women and equalities.”

In a comment decrying The Sun's general Islamophobia-inciting coverage, the Labour leader Jeremy Corbyn warned against "attempts to brand communities or ethnic or religious groups, wittingly or unwittingly".

Anoosh Chakelian is senior writer at the New Statesman.