How famous does Facebook think you are?

Facebook starts charging users to contact celebrities like Tom Daley.

Facebook has just launched a trial scheme to charge UK users between 71p and £11 to send messages to people they don't know, including celebrities. The prices vary depending on who you're trying to contact. According to the Guardian:

Facebook said the charging fee structure varied according to a number of factors including the number of followers and a secret "fame" algorithm.

But just what is the algorithm? Tom Daley is at £10.68, but Robert Peston only fetches 71p. Salman Rushdie's at 10.08, but then so is Snoop Lion. Here's my best shot at cracking it with the information so far available:

1. £10.68: Tom Daley, Olympic diver; Ed Sheeran, singer-songwriter; Michael Rosen, former children's laureate.

Secret algorithm: Producer of or target demographic for children's poetry

2. £10.08: Salman Rushdie, Booker prize-winning author; Snoop Lion, US rapper.

Secret algorithm: Name sounds like or is a type of animal

3. 71p: Jeremy Hunt, health secretary, Robert Peston, journalist; Cressida Bonas, Prince Harry's girlfriend; Louis Theroux, broadcaster; Miranda Hart, comedian; anyone you don't know already.

Secret algorithm: Dances the zouk-lambada/might have danced the zouk-lambada/might have watched someone dance the zouk-lambada/you can't rule it out completely

4. £61: Mark Zuckerberg (in January, idea now abandoned)

Secret algorithm: In charge of secret algorithm

The scheme is, of course, a form of spam-control - but it's also a strange sort of return to Facebook's roots. Starting as a network only available to Harvard students, the site originally marked itself out from the crowd because it was elitist - and therefore worth trying to be a part of, at least according to Marx (Groucho, not the other one). As it expanded via the Ivy League, Oxbridge, other universities, the world and from thence their parents, it lost a certain amount of status. It's interesting that it has found a money-making scheme that tallies with these early principles.

 

 
 
 
Tom Daley can be messaged on Facebook for £10.68. Photograph: Getty Images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

Photo: Getty Images
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What do Labour's lost voters make of the Labour leadership candidates?

What does Newsnight's focus group make of the Labour leadership candidates?

Tonight on Newsnight, an IpsosMori focus group of former Labour voters talks about the four Labour leadership candidates. What did they make of the four candidates?

On Andy Burnham:

“He’s the old guard, with Yvette Cooper”

“It’s the same message they were trying to portray right up to the election”​

“I thought that he acknowledged the fact that they didn’t say sorry during the time of the election, and how can you expect people to vote for you when you’re not actually acknowledging that you were part of the problem”​

“Strongish leader, and at least he’s acknowledging and saying let’s move on from here as opposed to wishy washy”

“I was surprised how long he’d been in politics if he was talking about Tony Blair years – he doesn’t look old enough”

On Jeremy Corbyn:

"“He’s the older guy with the grey hair who’s got all the policies straight out of the sixties and is a bit of a hippy as well is what he comes across as” 

“I agree with most of what he said, I must admit, but I don’t think as a country we can afford his principles”

“He was just going to be the opposite of Conservatives, but there might be policies on the Conservative side that, y’know, might be good policies”

“I’ve heard in the paper he’s the favourite to win the Labour leadership. Well, if that was him, then I won’t be voting for Labour, put it that way”

“I think he’s a very good politician but he’s unelectable as a Prime Minister”

On Yvette Cooper

“She sounds quite positive doesn’t she – for families and their everyday issues”

“Bedroom tax, working tax credits, mainly mum things as well”

“We had Margaret Thatcher obviously years ago, and then I’ve always thought about it being a man, I wanted a man, thinking they were stronger…  she was very strong and decisive as well”

“She was very clear – more so than the other guy [Burnham]”

“I think she’s trying to play down her economics background to sort of distance herself from her husband… I think she’s dumbing herself down”

On Liz Kendall

“None of it came from the heart”

“She just sounds like someone’s told her to say something, it’s not coming from the heart, she needs passion”

“Rather than saying what she’s going to do, she’s attacking”

“She reminded me of a headteacher when she was standing there, and she was quite boring. She just didn’t seem to have any sort of personality, and you can’t imagine her being a leader of a party”

“With Liz Kendall and Andy Burnham there’s a lot of rhetoric but there doesn’t seem to be a lot of direction behind what they’re saying. There seems to be a lot of words but no action.”

And, finally, a piece of advice for all four candidates, should they win the leadership election:

“Get down on your hands and knees and start praying”

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.