A week on from the shuttering of Reader, does anyone trust Google yet?

Google lied, Reader died.

One week on from the Google Reader news, and two very real trends are becoming clear. We will never trust Google again; and we are all thinking carefully about the sustainability of our online services.

Yesterday, Google announced a new service, Keep. It's… look, it's post-it notes for your phone, OK? There's really only so much technobabble one man can put up with. Android only for the moment, and quite pretty design.

But, here's the thing. Keep is clearly an experiment. It's free on Google Play, it's got no adverts, it's all stored on a centralised service – it is, in other words, Google Reader five years ago.

Would you build your life around it? I wouldn't.

 

 

 

 

 

 

It became a cliché after the closure of Google Reader, but it became a cliché because it is, at heart, true: if you don't pay for a product, you can't expect it to primarily serve you. If it has ads, you aren't the customer, you're the product; but if it doesn't have ads, it's even worse. You aren't using a product, you're using an expensive advertisement the company has created to try and get itself acquired (or acqhired).

It's why, in my list of possible replacements for Google Reader, I thought NewsBlur looked like the best shot. Because it's a service which has the radical business model of getting people to pay for it.

There will always be free services online which are good, and which live long and fruitful lives. Google and Facebook, to name two. And even paid-for services still die in their prime, as happened to mail app Sparrow, acquired by Google last year and shuttered. But as a rule of thumb, if you can't see how a developer can survive while providing you a service you desperately need, they probably can't, and you should expect a change down the line.

But there's one other aspect of sustainability, and it pains me to say it, but: this is why Twitter is closing off its API. Google Reader's API is used by an extraordinary number of feed-reading apps, including Reeder and NetNewsWire for Mac and iOS and Feedly for iOS and Android. Not everyone used them, and the main Reader web app was certainly popular – but once the closure of the sharing features removed the main reason for using the web app, the exodus set in.

And if everyone is using your product through an API, then it's hard to make any money from that. Google doesn't show ads on Reader, because it's always been a hobby for the company, but the sheer number of users who were using it as little more than a pipe mean that even if it had begun to show ads, it would have still been providing an enormous free service to the users of other companies' products.

With that in mind… I can see why Twitter has taken its extraordinarily anti-third-party-developer moves. And I'm not quite as against it as I was. I would like a Twitter which was happy to let me use Tweetbot, happy to let me tell Tumblr who I follow, and didn't try and impose its vision of how I should use its service on everyone else. I would even pay to be a member of that Twitter (although, unfortunately for app.net, I also like all the people I follow on Twitter, so can't quite flounce off somewhere else). But that isn't the choice: the choice is the Twitter we have, or a Twitter which goes the way of Google Reader.

Photograph: Getty Images.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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MPs Seema Malhotra and Stephen Kinnock lay out a 6-point plan for Brexit:

Time for Theresa May to lay out her priorities and explain exactly what “Brexit means Brexit” really means.

Angela Merkel has called on Theresa May to “take her time” and “take a moment to identify Britain’s interests” before invoking Article 50. We know that is code for the “clock is ticking” and also that we hardly have any idea what the Prime Minister means by “Brexit means Brexit.”

We have no time to lose to seek to safeguard what is best in from our membership of the European Union. We also need to face some uncomfortable truths.

Yes, as remain campaigners we were incredibly disappointed by the result. However we also recognise the need to move forward with the strongest possible team to negotiate the best deal for Britain and maintain positive relationships with our nearest neighbours and allies. 
 
The first step will be to define what is meant by 'the best possible deal'. This needs to be a settlement that balances the economic imperative of access to the single market and access to skills with the political imperative to respond to the level of public opinion to reduce immigration from the EU. A significant proportion of people who voted Leave on 23 June did so due to concerns about immigration. We must now acknowledge the need to review and reform. 

We know that the single market is founded upon the so-called "four freedoms", namely the free movement of goods, capital, services and people & labour. As things stand, membership of the single market is on an all-or-nothing basis. 

We believe a focus for negotiations should be reforms to how the how the single market works. This should address how the movement of people and labour across the EU can exist alongside options for greater controls on immigration for EU states. 

We believe that there is an appetite for such reforms amongst a number of EU governments, and that it is essential for keeping public confidence in how well the EU is working.

So what should Britain’s priorities be? There are six vital principles that the three Cabinet Brexit Ministers should support now:

1. The UK should remain in the single market, to the greatest possible extent.

This is essential for our future prosperity as a country. A large proportion of the £17 billion of foreign direct investment that comes into the UK every year is linked to our tariff-free access to a market of 500 million consumers. 

Rather than seeking to strike a "package deal" across all four freedoms, we should instead sequence our approach, starting with an EU-wide review of the freedom of movement of people and labour. This review should explore whether the current system provides the right balance between consistency and flexibility for member states. Indeed, for the UK this should also address the issue of better registration of EU nationals in line with other nations and enforcement of existing rules. 

If we can secure a new EU-wide system for the movement of people and labour, we should then seek to retain full access to the free movement of goods, capital and services. This is not just in our interests, but in the interests of the EU. For other nation states to play hardball with Britain after we have grappled first with the complexity of the immigration debate would be to ignore rather than act early to address an issue that could eventually lead to the end of the EU as we know it.

2. In order to retain access to the single market we believe that it will be necessary to make a contribution to the EU budget.

Norway, not an EU member but with a high degree of access to the single market, makes approximately the same per capita contribution to the EU budget as the UK currently does. We must be realistic in our approach to this issue, and we insist that those who campaigned for Leave must now level with the British people. They must accept that if the British government wishes to retain access to the single market then it must make a contribution to the EU budget.

3. The UK should establish an immigration policy which is seen as fair, demonstrates that we remain a country that is open for business, and at the same time preventing unscrupulous firms from undercutting British workers by importing cheap foreign labour.  

We also need urgent confirmation that EU nationals who were settled here before the referendum as a minimum are guaranteed the right to remain, and that the same reassurance is urgently sought for Britons living in mainland Europe. The status of foreign students from the EU at our universities must be also be clarified and a strong message sent that they are welcomed and valued. 

4. The UK should protect its financial services industry, including passporting rights, vital to our national prosperity, while ensuring that the high standards of transparency and accountability agreed at an EU level are adhered to, alongside tough new rules against tax evasion and avoidance. In addition, our relationship with the European Investment Bank should continue. Industry should have the confidence that it is business as usual.

5. The UK should continue to shadow the EU’s employment legislation. People were promised that workers’ rights would be protected in a post-Brexit Britain. We need to make sure that we do not have weaker employment legislation than the rest of Europe.

6. The UK should continue to shadow the EU’s environmental legislation.

As with workers’ rights, we were promised that this too would be protected post-Brexit.  We must make sure we do not have weaker legislation on protecting the environment and combatting climate change. We must not become the weak link in Europe.

Finally, it is vital that the voice of Parliament and is heard, loud and clear. In a letter to the Prime Minister we called for new joint structures – a Special Parliamentary Committee - involving both Houses to be set up by October alongside the establishment of the new Brexit unit. There must be a clear role for opposition parties. It will be equally important to ensure that both Remain and Leave voices are represented and with clearly agreed advisory and scrutiny roles for parliament. Representation should be in the public domain, as with Select Committees.

However, it is also clear there will be a need for confidentiality, particularly when sensitive negotiating positions are being examined by the committee. 

We call for the establishment of a special vehicle – a Conference or National Convention to facilitate broader engagement of Parliament with MEPs, business organisations, the TUC, universities, elected Mayors, local government and devolved administrations. 

The UK’s exit from the EU has dominated the political and economic landscape since 23 June, and it will continue to do so for many years to come. It is essential that we enter into these negotiations with a clear plan. There can be no cutting of corners, and no half-baked proposals masquerading as "good old British pragmatism". 

The stakes are far too high for that.