We don't just have a housing crisis, we have a green housing crisis

The need for 'low impact building', through both 'retrofitting' older properties with new technologies and new builds, is urgent.

The UK has some of the oldest and leakiest housing and property stock in the world. At the same time we have a stiff target of reducing carbon emissions (by 34% by 2020 from a 1990 base). Sounds gloomy, but this giant problem could also be a saviour in revivifying the UK economy. 'Greening' the world's buildings is going to mean big business for those firms with the right skills and knowledge. Not just builders but the whole supply chain, from architects and product designers to lawyers and plumbers. Estimates put the market for low carbon building technologies in our region, the West Midlands, at around £1.7 billion.

The need for "low impact building", through both "retrofitting" older properties with new technologies and new builds, is urgent. Those carbon targets, rising energy prices and some looming legislation (from 2016 all new housing needs to "zero carbon", and from 2018 the Energy Act makes it unlawful for landlords to lease residential or commercial buildings with an Energy Performance Certificate rating of an F or G), makes change inevitable. And yet the response from industry and landlords is still hesitant and limited.

A clear commitment is needed from Government. A coherent and consistent regulatory and legislative landscape for sustainable building needs to be in place to secure the issue, to reassure everyone involved that schemes like the Green Deal are not a fad but the new reality of property development and home ownership. UK industry in particular needs to be given the necessary confidence that demand for refurbishment products and renewable and low carbon technologies is ongoing, that all the investment in research and development is worthwhile, and that recruiting and training a new legion of experts and installers makes sense.

SMEs are a missing link. With the ongoing recession in construction you'd expect firms of all sizes to be chasing the new opportunities but instead smaller firms are reluctant to make any investment in new approaches and up skilling when budgets are tight; large contracts remain out of reach, and potential partners are put off by their lack of green technology know-how. But the potential remain huge for those firms willing to commit themselves to the low impact buildings market, and provide an important supply chain of innovative sustainable approaches and solutions for the big contractors. To make this happen firms need to get advice and support to make the change. For example, in the West Midlands - where construction and related firms have seen the biggest decline - Coventry University is running the Sustainable Building Futures (SBF) project for small to medium sized businesses to help them make themselves competitive for the future (until June 2015). Co-financing from the University and the European Regional Development Fund (ERDF) means the help is all provided free for eligible organisations.

There is still a skills and knowledge issue in the UK. There are question marks over whether the quality of installation of new technologies can be guaranteed, and with products available at reasonable cost and sourced from UK suppliers. Higher Education has a role in embedding the training requirements for these 'new' skills into existing programmes, as well as being a source of informed opinion on new technologies and their suitability.

The scale of the "greening" project facing us in the coming years means the UK is well-placed to become the expert. Learn some lessons and get the offering right and there's no reason we can't play an important role on a world stage.

Photograph: Getty Images

Professor Mark Gaterell is the director of the Low Impact Building Centre at Coventry University

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The joy of only winning once: why England should be proud of 1966

We feel the glory of that triumphant moment, 50 years ago, all the more because of all the other occasions when we have failed to win.

There’s a phrase in football that I really hate. It used to be “Thirty years of hurt”. Each time the England team crashes out of a major tournament it gets regurgitated with extra years added. Rather predictably, when England lost to Iceland in Euro 2016, it became “Fifty years of hurt”. We’ve never won the European Championship and in 17 attempts to win the World Cup we have only won once. I’m going to tell you why that’s a record to cherish.

I was seven in 1966. Our telly was broken so I had to watch the World Cup final with a neighbour. I sat squeezed on my friend Colin’s settee as his dad cheered on England with phrases like “Sock it to them Bobby”, as old fashioned now as a football rattle. When England took the lead for the second time I remember thinking, what will it feel like, when we English are actually Champions of the World. Not long after I knew. It felt good.

Wembley Stadium, 30 July 1966, was our only ever World Cup win. But let’s imagine what it would be like if, as with our rivals, we’d won it many times? Brazil have been World Champions on five occasions, Germany four, and Italy four. Most England fans would be “over the moon” if they could boast a similarly glorious record. They’re wrong. I believe it’s wonderful that we’ve only triumphed once. We all share that one single powerful memory. Sometimes in life less is definitely more.

Something extraordinary has happened. Few of us are even old enough to remember, but somehow, we all know everything that happened that day. Even if you care little about the beautiful game, I’m going to bet that you can recall as many as five iconic moments from 50 years ago. You will have clearly in your mind the BBC commentator Kenneth Wolstenholme’s famous lines, as Geoff Hurst tore down the pitch to score his hat-trick: “Some people are on the pitch. They think it’s all over. It is now”. And it was. 4 - 2 to England against West Germany. Thirty minutes earlier the Germans had equalised in the dying moments of the second half to take the game to extra time.

More drama we all share: Geoff Hurst’s second goal. Or the goal that wasn’t, as technology has since, I think, conclusively proved. The shot that crashed off the cross bar and did or didn’t cross the line. Of course, even if you weren’t alive at the time, you will know that the linesman, one Tofiq Bakhramov, from Azerbaijan (often incorrectly referred to as “Russian”) could speak not a word of English, signalled it as a goal.

Then there’s the England Captain, the oh-so-young and handsome Bobby Moore. The very embodiment of the era. You can picture him now wiping his muddy hands on his white shorts before he shakes hands with a youthful Queen Elizabeth. Later you see him lifted aloft by his team mates holding the small golden Jules Rimet trophy.

How incredible, how simply marvellous that as a nation we share such golden memories. How sad for the Brazilians and Germans. Their more numerous triumphs are dissipated through the generations. In those countries each generation will remember each victory but not with the intensity with which we English still celebrate 1966. It’s as if sex was best the first time. The first cut is the deepest.

On Colin’s dad’s TV the pictures were black and white and so were the flags. Recently I looked at the full colour Pathe newsreel of the game. It’s the red, white and blue of the Union Jack that dominates. The red cross of Saint George didn’t really come into prominence until the Nineties. The left don’t like flags much, unless they’re “deepest red”. Certainly not the Union Flag. It smacks of imperialism perhaps. In 1966 we didn’t seem to know if we were English or British. Maybe there was, and still is, something admirable and casual about not knowing who we are or what is our proper flag. 

Twelve years later I’m in Cuba at the “World Festival of Youth” – the only occasion I’ve represented my country. It was my chance to march into a stadium under my nation’s flag. Sadly, it never happened as my fellow delegates argued for hours over what, if any, flag we British should walk behind. The delegation leaders – you will have heard of them now, but they were young and unknown then – Peter Mandelson, Trevor Phillips and Charles Clarke, had to find a way out of this impasse. In the end, each delegation walked into the stadium behind their flag, except the British. Poor Mandelson stood alone for hours holding Union Jack, sweltering in the tropical sun. No other country seemed to have a problem with their flag. I guess theirs speak of revolution; ours of colonialism.

On Saturday 30 July BBC Radio 2 will commemorate the 50th anniversary of the 1966 World Cup Final, live from Wembley Arena. Such a celebration is only possible because on 16 occasions we failed to win that trophy. Let’s banish this idea of “Fifty years of hurt” once and for all and embrace the joy of only winning once.

Phil Jones edits the Jeremy Vine Show on BBC Radio 2. On Saturday 30 July the station celebrates the 50th anniversary of the 1966 World Cup Final live from Wembley Arena, telling the story of football’s most famous match, minute by minuteTickets are available from: www.wc66.org