We can get as upset with Google as we like - we're not going anywhere

Google Reader - the aftermath.

It begins harmlessly enough. You're chatting to a friend, a neighbour perhaps, over the garden fence. Suddenly there is a huge crash from inside the house. Oh my god - the BABY! You go inside and immediately fall over a large pile of books. There are books everywhere - unsurprising, you realise, as all your bookshelves have mysteriously vanished. The floor is covered, and Men are from Mars, Women are from Venus along with the full EL James trilogy have migrated from behind your (unread) copy of "Wolf Hall" and are now displayed at the top of the pile.

There's a note. It says "We know your bookshelves had a devoted following who will be very sad to see them go. We're sad too. There are two simple reasons for this: usage of your bookshelves have declined, and as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience. Love from Google."

You look around and realise (with an element of disgust at the unimaginative cliche) that your house has in fact been built on sand.

You find a pencil and start a reply to the note.

I'm OUTRAGED at the change, and will be moving out with immedi...

But hang on. Where would you go? You've got nowhere to go. For several years now you've lived in this house. The thought of moving into a thin-walled shack, to Bing, or Yahoo, insulated with the paper torn from advert posters is horrible. No - you'll just have to suck it up. Head bowed, you find a plastic bag and start tidying up the books.

And here we go again. As I wrote about last week, Google reader is being killed off, and people are unhappy about it. They will no longer be able to trust Google, they say  - which will make it harder for Google to get them to use new features, like Keep, which it brought out yesterday.

As John Hempton says:

Google is in the process of abandoning its mission. Google's stated mission is to organize all the world's information and make it universally accessible and useful. RSS is a way that a small number of us organize our information. Google no longer cares. It seems what they care about is mass-markets...

According to him, this is Google's problem: it makes financial sense for Google not to have Reader. After all, Reader doesn't make money or create opportunities to make money. However, the move to abandon Reader is itself financially risky. It will affect how willing Google consumers are to adopt new features.

Here's the Economist:

The more people used Reader, the more attractive it was to have an RSS feed and to write posts in feed-friendly ways. And the more people provided RSS content and structured online interactions around the blogs that pass through RSS, the more attractive it became to be a part of that ecosystem. If you then pull away the product at the heart of that system, you end up causing significant disruption, assuming there aren't good alternatives available

The trouble is that there aren't good alternatives - not to Google as a whole. As I wrote back in Feburary, Facebook, Twitter and Google are all at various stages of the tipping point between user-orientated and profit-orientated, and every so often, users realise what is happening and get upset about it. But the reason the companies are doing this is because they can. We're probably not going anywhere.

Google Reader is closing down. Photograph: Getty Images
Getty Images.
Show Hide image

Is anyone prepared to solve the NHS funding crisis?

As long as the political taboo on raising taxes endures, the service will be in financial peril. 

It has long been clear that the NHS is in financial ill-health. But today's figures, conveniently delayed until after the Conservative conference, are still stunningly bad. The service ran a deficit of £930m between April and June (greater than the £820m recorded for the whole of the 2014/15 financial year) and is on course for a shortfall of at least £2bn this year - its worst position for a generation. 

Though often described as having been shielded from austerity, owing to its ring-fenced budget, the NHS is enduring the toughest spending settlement in its history. Since 1950, health spending has grown at an average annual rate of 4 per cent, but over the last parliament it rose by just 0.5 per cent. An ageing population, rising treatment costs and the social care crisis all mean that the NHS has to run merely to stand still. The Tories have pledged to provide £10bn more for the service but this still leaves £20bn of efficiency savings required. 

Speculation is now turning to whether George Osborne will provide an emergency injection of funds in the Autumn Statement on 25 November. But the long-term question is whether anyone is prepared to offer a sustainable solution to the crisis. Health experts argue that only a rise in general taxation (income tax, VAT, national insurance), patient charges or a hypothecated "health tax" will secure the future of a universal, high-quality service. But the political taboo against increasing taxes on all but the richest means no politician has ventured into this territory. Shadow health secretary Heidi Alexander has today called for the government to "find money urgently to get through the coming winter months". But the bigger question is whether, under Jeremy Corbyn, Labour is prepared to go beyond sticking-plaster solutions. 

George Eaton is political editor of the New Statesman.