"Most people don't put much thought into chosing a career."

Matthew Jennings, author of The Career Bible, explains why this is ridiculous.

Finding your dream career is a lot of bother. 84 per cent of people are dissatisfied with their choice of career (CBS News 2012). That figure is ridiculous. It was ridiculous when it was 80 per cent in 2010 (Deloitte) and ridiculous when it was 41 per cent in 2005 (Wall Street Journal). Do you know that most people spend 50,000 hours of their lives at work? That is a lot of hours. I find that most people don’t put an enormous amount of thought or effort into choosing their careers.

“Why are you a quantity surveyor?”

“I had a summer job when I was 16 - with a friend of my dad’s - and sort of fell into it from there.”

I took more trouble choosing a breadmaker… To really be happy at work, your career choice needs to match your values. If you are driven by "spirituality, creativity, wisdom, generosity and compassion" you are unlikely to be happy in banking. If your deep drivers are "ambition, wealth, success, respect and leadership’" you probably shouldn’t be a social worker. Simplistic, I know, but true.

The other thing that astounds me is that when people do know what they want to do, when they know exactly what their passion is, they don’t know how to achieve it. They can’t write a decent C.V, or find a job that isn’t being advertised. They don’t know how to prepare for and perform at interview.

I have seen the "perfect" candidate fail to get their dream job so many times, because at some point during the recruitment process they cocked up.

It is easy to fix job hunting skills and tools. If someone is prepared to put the hours in, it’s quite simple to move through the recruitment steps successfully. The hard bit is identifying your passion and being honest with yourself about what you want – and what you are prepared to give up to get it . If you really want to be head of a global company you will be unlikely to be at your child’s sports day or the nativity play or anything outside of work (at least until you are at the top). If you want to be a musician you will be lucky to also live in a big, fancy house.

I spent some time looking at what makes top sportspeople different to us. It boils down to the ability to focus and a driving ambition to succeed. They put the extra hours in, sacrifice loads of things and will push on when everything looks to have gone wrong. The reason they do this is that they have found their passion and know that nothing else will do. They don’t see it as work. They love it.

In order to succeed in finding our dream careers we need to put the same effort in as professional sports people. We need to find our passion and then get a job/ career in that industry. For 50,000 hours spent at work, I think it’s worth it, This isn’t a new way of thinking.

“Choose a job you love and you will never have to work a day in your life.”

Confucius (551 – 479 BC)

The Career Bible is written by Matthew Jennings and Shaun Van Wyk and combines in depth career coaching skills, recruitment know how, top level sports psychology and experience in climbing the corporate ladder. The Career Bible is available at all good bookstores. More details at www.thecareerbible.com

Photograph: Getty Images

Matthew Jennings is the author of The Career Bible

Coders for Corbyn
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Can emojis win elections?

Jeremy Corbyn has claimed his campaign's use of technology would be the "path to victory" in 2020. But can emojis play a meaningful part? 

When photographic campaign badges were first unleashed in 1860, a Facebook commenter posted on Abraham Lincoln’s wall: “What is this? Today’s youth are doomed” and then, a moment later, “You call this news?”*

It might be tempting to react in a similar way to the fact that Jeremy Corbyn emoji – or rather, Jeremoji – are now a thing. Small digital stickers of the flat-capped Labour leader expressing joy and sadness might seem like the End Of Serious Political Campaigning As We Know It, but are they really that different from the multitude of deft and daft political campaign buttons throughout history?

Well, yes. Because there will be a marrow.

Beyond the marrow, however, Jeremoji aren’t actually that revolutionary. Before Kim Kardashian crashed the App Store with the 9,000 downloads a second of her Kimoji in December 2015, we here at the New Statesman created a much-needed Yvette Cooper emoji. Around the same time, Bernie Sanders supporters released BerniemojiThe slightly-less pleasing to the ear Hillarymoji were also unveiled by Hillary Clinton campaigners two months ago, though none of these apps were officially endorsed by their respective candidates.

“We’re not affiliated, we’re totally independent,” says Gregory Dash from Coders for Corbyn, the group behind Jeremoji, and a wider online volunteer toolkit for Corbyn supporters. “A lot of us have social links with the campaign and we ran ideas past them and got feedback but as an organisation we’re totally independent and all volunteers.”

Dash reveals that a variety of professional and amateur artists contributed to the emoji and that unfortunately, as the marrow design is currently being finalised, it won’t be in the first version of the app. Once the app has been approved by Google Play and the App Store, it should be available to the public in the coming weeks.

“Mainly they’re just fun but we’re also hoping we’ll be able to communicate some of the main message of Jeremy’s campaign,” says Dash.

But are Dash and other developers misguided in their attempts to promote sexagenarian politicians via a communication tool favoured by teens? Hillary Clinton has already been mocked for her attempts to capture the youth vote via memes, and has proven on multiple occasions that trying to be “down with the kids” can backfire. Corbyn’s own digital manifesto was met with scorn by some yesterday.

“To be very honest, the emojis are pretty cringy,” says Max Rutter, a 17-year-old from Oxford. “I know that they are targeted towards teens but politics isn't something most teens talk about on social media, and these emojis could only be used in a political conversation. Corbyn doesn't need emojis to get teens on his side, he just needs to stick to his guns and keep telling it like it is.”

A 2013 London School of Economics study on Youth Participation In Democratic Life supports Max’s assertions. The final report found that although in theory young people wanted politicians to use social media more, in practice it led to more negative perceptions of politicians and “an increased perception of the gap between political elites and the young.” Moreover, teens exposed to a social media campaign were less likely to vote than those who only received political flyers.

Jeremoji, then, may not ultimately capture the youth vote, and nor are they likely to make lifelong Conservatives pause and say, “On second thoughts, yes. This Corbyn chap is the man for me.” So what will they achieve?

“We’re hoping to do some emojis around Corbyn’s ten pledges and allow people to share them that way,” says Dash. The app already contains emojis affiliated with the Orgreave Truth and Justice Campaign, a society seeking justice for miners after the Battle of Orgreave in June 1984. Dash also hopes to get emojis supporting the No More Blacklisting campaign and Save Our Steel.

“We want to have it so you go to the Orgreave campaign and you click the emoji and it will give you a little bit of information about the campaign as well,” Dash says. “Emojis then become a tool to communicate all these different campaigns that are going on. There are amazing things going on that the wider Labour membership may not know about.”

Coders for Corbyn seek the approval of each of these campaigns before creating the emoji, as they don’t want to seem as if they’re exploiting campaigns to make themselves look better “like Owen Smith did”. But despite their current affiliation with Corbyn, the group plan to rebrand as Coders for Labour after the leadership election.

“I’m not sure there would be the same demand for Owen Smith emojis, but we'd definitely still be producing Labour themed emojis for people to use,” says Dash, when I ask what he’d do if Smith won.

Dash tells me when iOS10 launches in the autumn, emojis will be available at three times their current size, and will be more like stickers. This means they can communicate complicated messages from various campaigns, and may also lose any potential stigma associated with the word “emoji”. In the late 20th century, campaign buttons like Lincoln’s were replaced by cheaper disposable label stickers. It makes sense for these in turn to be replaced by digital stickers. Even if emoji can’t win elections, they may still prove powerful in raising awareness.

The UK’s currently most used emoji is the despairing crying face. Personally, I see no problem with it becoming a marrow.

*May not strictly be true 

Amelia Tait is a technology and digital culture writer at the New Statesman.