"Most people don't put much thought into chosing a career."

Matthew Jennings, author of The Career Bible, explains why this is ridiculous.

Finding your dream career is a lot of bother. 84 per cent of people are dissatisfied with their choice of career (CBS News 2012). That figure is ridiculous. It was ridiculous when it was 80 per cent in 2010 (Deloitte) and ridiculous when it was 41 per cent in 2005 (Wall Street Journal). Do you know that most people spend 50,000 hours of their lives at work? That is a lot of hours. I find that most people don’t put an enormous amount of thought or effort into choosing their careers.

“Why are you a quantity surveyor?”

“I had a summer job when I was 16 - with a friend of my dad’s - and sort of fell into it from there.”

I took more trouble choosing a breadmaker… To really be happy at work, your career choice needs to match your values. If you are driven by "spirituality, creativity, wisdom, generosity and compassion" you are unlikely to be happy in banking. If your deep drivers are "ambition, wealth, success, respect and leadership’" you probably shouldn’t be a social worker. Simplistic, I know, but true.

The other thing that astounds me is that when people do know what they want to do, when they know exactly what their passion is, they don’t know how to achieve it. They can’t write a decent C.V, or find a job that isn’t being advertised. They don’t know how to prepare for and perform at interview.

I have seen the "perfect" candidate fail to get their dream job so many times, because at some point during the recruitment process they cocked up.

It is easy to fix job hunting skills and tools. If someone is prepared to put the hours in, it’s quite simple to move through the recruitment steps successfully. The hard bit is identifying your passion and being honest with yourself about what you want – and what you are prepared to give up to get it . If you really want to be head of a global company you will be unlikely to be at your child’s sports day or the nativity play or anything outside of work (at least until you are at the top). If you want to be a musician you will be lucky to also live in a big, fancy house.

I spent some time looking at what makes top sportspeople different to us. It boils down to the ability to focus and a driving ambition to succeed. They put the extra hours in, sacrifice loads of things and will push on when everything looks to have gone wrong. The reason they do this is that they have found their passion and know that nothing else will do. They don’t see it as work. They love it.

In order to succeed in finding our dream careers we need to put the same effort in as professional sports people. We need to find our passion and then get a job/ career in that industry. For 50,000 hours spent at work, I think it’s worth it, This isn’t a new way of thinking.

“Choose a job you love and you will never have to work a day in your life.”

Confucius (551 – 479 BC)

The Career Bible is written by Matthew Jennings and Shaun Van Wyk and combines in depth career coaching skills, recruitment know how, top level sports psychology and experience in climbing the corporate ladder. The Career Bible is available at all good bookstores. More details at www.thecareerbible.com

Photograph: Getty Images

Matthew Jennings is the author of The Career Bible

Photo: Getty
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The campaign to keep Britain in Europe must be based on hope, not fear

Together we can show the world a generous, outward-facing Britain we can all be proud of.

Today the Liberal Democrats launched our national campaign to keep Britain in Europe. With the polls showing the outcome of this referendum is on a knife-edge, our party is determined to play a decisive role in this once in a generation fight. This will not be an easy campaign. But it is one we will relish as the UK's most outward-looking and internationalist party. Together in Europe the UK has delivered peace, created the world’s largest free trade area and given the British people the opportunity to live, work and travel freely across the continent. Now is the time to build on these achievements, not throw them all away.

Already we are hearing fear-mongering from both sides in this heated debate. On the one hand, Ukip and the feuding Leave campaigns have shamelessly seized on the events in Cologne at New Year to claim that British women will be at risk if the UK stays in Europe. On the other, David Cameron claims that the refugees he derides as a "bunch of migrants" in Calais will all descend on the other side of the Channel the minute Britain leaves the EU. The British public deserve better than this. Rather than constant mud-slinging and politicising of the world's biggest humanitarian crisis since the Second World War, we need a frank and honest debate about what is really at stake. Most importantly this should be a positive campaign, one that is fought on hope and not on fear. As we have a seen in Scotland, a referendum won through scare tactics alone risks winning the battle but losing the war.

The voice of business and civil society, from scientists and the police to environmental charities, have a crucial role to play in explaining how being in the EU benefits the British economy and enhances people's everyday lives. All those who believe in Britain's EU membership must not be afraid to speak out and make the positive case why being in Europe makes us more prosperous, stable and secure. Because at its heart this debate is not just about facts and figures, it is about what kind of country we want to be.

The Leave campaigns cannot agree what they believe in. Some want the UK to be an offshore, deregulated tax haven, others advocate a protectionist, mean-hearted country that shuts it doors to the world. As with so many populist movements, from Putin to Trump, they are defined not by what they are for but what they are against. Their failure to come up with a credible vision for our country's future is not patriotic, it is irresponsible.

This leaves the field open to put forward a united vision of Britain's place in Europe and the world. Liberal Democrats are clear what we believe in: an open, inclusive and tolerant nation that stands tall in the world and doesn't hide from it. We are not uncritical of the EU's institutions. Indeed as Liberals, we fiercely believe that power must be devolved to the lowest possible level, empowering communities and individuals wherever possible to make decisions for themselves. But we recognise that staying in Europe is the best way to find the solutions to the problems that don't stop at borders, rather than leaving them to our children and grandchildren. We believe Britain must put itself at the heart of our continent's future and shape a more effective and more accountable Europe, focused on responding to major global challenges we face.

Together in Europe we can build a strong and prosperous future, from pioneering research into life-saving new medicines to tackling climate change and fighting international crime. Together we can provide hope for the desperate and spread the peace we now take for granted to the rest of the world. And together we can show the world a generous, outward-facing Britain we can all be proud of. So if you agree then join the Liberal Democrat campaign today, to remain in together, and to stand up for the type of Britain you think we should be.