How do you campaign against austerity?

It's not the economics, stupid.

For something which affects so many people, economic policy is frequently far from popular discussion. The outcomes of economic decisions are what win and lose elections; but even though it's "the economy, stupid", politicians are forced to run on their record, not their plans. It's easy to hold someone accountable for failing to "fix the economy", but it's much harder for your average voter to tell whether a politician will be able to fix the economy in the future.

Earlier today, I spoke to Ricken Patel, the executive director of, about the difficulty of campaigning for progressive economic policy. He told me that the organisation, which does traditional "clicktivism" campaigns, but also more nuanced activism involving identifying and winning over key policymakers. The key problem for carrying out a similar strategy in economic policy is that people tend to view it as a technocratic area. They are concerned that campaigning about a specific economic policy is like campaigning for your doctor to do a specific surgery—you should just leave it to the experts to do what they think is best.

On top of that, when Avaaz has campaigned on specific areas, like austerity, they've had trouble taking on the credit card analogy, which makes intuitive sense to people. The problem, he said, was that the left needs a credible response to the issue of public sector debt, and pointing out that the public sector isn't like a household because you can print money just doesn't sound realistic.

It's true that the credit card analogy is difficult to counter—though I did try just that earlier this week. But my concern is that, even though it's actually surprisingly easy to subvert and make the case for specific borrowing, there are too many basic truths in macroeconomics which simply have no analogy to a situation which people are familiar with. Perhaps the most obvious of those is the paradox of thrift: Keynes' famous explanation of how the individually rational response to a recession—to scrimp and save, reducing your personal expenditure in order to make it through a tricky time—would lead to a greater dip in output than if people were individually irrational.

Any time the economy is simplified down to terms which make it seem equivalent to personal finances, it makes it harder to convince people of the ways in which it isn't equivalent to them, which makes the entire quality of debate worse-off. That's the reason the analogy is so pernicious, and why it's dangerous for people to use it even if in the short-term it helps them—whether they're left or right.

Avaaz does have experience of carrying out campaigns aimed at more nebulous, long-term goals—a good example being their attempt to change the conversation around the War on Drugs, which was never going to win overnight—but even for them, a worldwide attempt to tell people "economic policy is not easily reducible to explanations which work in analogy with personal finance" might be a bit much.

Luckily, Avaaz has another suggestion. Alice Jay, a Campaign Director for the organisation, says that one area of economic policy it has had success in is, bluntly, banker-bashing.

Campaigning against high bonuses in the financial sector, and campaigning for "bankers behind bars"—personal responsibility for financial wrongdoing—has been, generally, successful.

Is this one way out of the bind? If tricky economic problems can be rephrased to be about questions of personal responsibility, that may be a more successful angle of attack. If they can be rephrased to be about questions of bankers responsibility, that's even better.

It suggests to me that the way to win the economic argument—and it pains me to say this, because it's so completely against what I feel comfortable with—is to downplay the economics entirely. Use and abuse of terrible, "common sense" arguments has rendered public discussion of economics intellectually vacuous. Instead, focus on whose fault austerity is, and who is taking the hit for its implementation. In other words, maybe the argument that "we're paying for their mistakes" is the one most likely to promote a popular, worldwide campaign against austerity.

It has always rankled that, even if one accepts that the debt needs to be brought down, the people whose actions caused it to rise in the first place are back in profit, still in their jobs, and being rewarded with a cut in their income tax. If Avaaz's experience is generalisable, then Krugmanite arguments about the self-defeating nature of austerity may be surplus to requirements. Not that I'm going to stop making them.

A campaign on

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Tetris and sleep deprivation: how we can help emergency workers cope with trauma

First responders are at serious risk of developing PTSD during events like the Paris attacks. 

Some people seem able to deal with anything. They save a stranger from bleeding out in a bombed restaurant, protect passers-by from heavily armed gunmen, pull dead and dying people out of collapsed buildings, and they keep going because it is their job. These people are first responders.

When trauma goes on for days, as it has recently in Paris, however, the odds of them bouncing back from the violence, death and injury they are witnessing rapidly diminishes. They are at greater risk of developing a severe stress reaction known as post-traumatic stress disorder (PTSD). One study found that the worldwide rate of PTSD among first responders is 10 per cent, much higher than the 3.5 per cent rate among those not involved in rescue work.

Tetris to the rescue

So how best to address the problem? Research is in its infancy, but there are some promising studies. Emily Holmes’ group at the University of Cambridge has been looking at the benefits of playing Tetris, a video game, after a traumatic experience. The idea is that this could block the consolidation of traumatic memories so they don’t “flash back” later on.

For the study, her team first traumatised people by showing them distressing footage from public safety videos. The next day they invited them back into the lab to reactivate the memories with still images taken from the videos. One group then played Tetris for 12 minutes while the other sat quietly. Over the following week, the group who played Tetris had about 50 per cent fewer unwanted memories from the films compared to the group who didn’t.

The team concluded that playing Tetris helped individuals because it soaks up their visual processing capacity, making it harder for the brain to consolidate the visual parts of a traumatic memory.

Since it takes about six hours for the brain to cement a memory, the key is to play the game soon after trauma or within six hours of re-activating the traumatic memory. How long the helpful effects of playing Tetris will last and whether it will translate into helping people after real-life trauma is still unknown.

Talking it through

Other techniques, such as “updating”, taken from a highly-effective talking treatment for PTSD, may be more practical and easier to implement.

Like a detective, updating is a technique that focuses on finding new information and linking it to the case, the past memory. This is necessary because when the brain and body are in survival mode during trauma, the mind finds it difficult to encode all the relevant facts. Often key pieces of information that could make the memory less traumatic are lost. Updating links new information to someone’s memory of their trauma to make it less upsetting.

But can updating help to reduce unwanted memories after trauma?

We carried out a study, published in PLOS ONE, in which we traumatised people by showing them terrifying films of humans and animals in distress. We then divided our participants into three groups. One group watched the films again but were given new information about how long people suffered and whether or not they lived or died – essentially, they were updated. The second group watched the same films again but without the new information. And the third group watched films of humans and animals who were not in distress. The updated group had fewer traumatic memories and PTSD symptoms than the other two groups.

Updating is now being used by some UK emergency services. First responders will gather after critical incidents and update their memories of what happened before they go home.

Sleep deprivation

There are other techniques that may be helpful. One study found that depriving people of sleep may be useful in the aftermath of trauma.

But the same study found that a week after the trauma, people who had been deprived of sleep had the same number of unwanted memories as people who had slept well afterwards. Consequently, it remains unclear whether there would be any long-lasting benefits using this method. There are, however, certainly health risks linked to lack of sleep.

Still looking for a solution

To develop preventative interventions, we need to study newly-recruited emergency workers who haven’t yet suffered on-the-job trauma and follow them over time, spotting which “coping styles”, present before trauma, may predict their reactions afterwards.

For example, some people naturally react to stressful life events by dwelling on them, thinking about why they happened for hours on end. This strategy, called rumination, has been linked to PTSD in people who survived car crashes.

If rumination predicts PTSD in first responders, then preventative interventions could train people to spot when they are dwelling on an event and refocus their attention to the task at hand.

When we have identified which factors heighten emergency workers’ risk of developing PTSD, programmes can be developed to target those vulnerabilities. Only then can an intervention, directed at first responders most at risk of developing PTSD, properly protect them in their line of work.

The Conversation

Jennifer Wild is a Senior Research Fellow in Clinical Psychology at the University of Oxford

This article was originally published on The Conversation. Read the original article.