So Google's new energy policies might actually be the real thing then

Greenzo would be proud.

Fans of 30 Rock will remember a character named Greenzo, played by David Schwimmer. Employed as an environmental mascot to promote GE products and TV network NBC’s sustainability credentials (in about that order), Greenzo starts to believe his own hype, culminating in a hilarious appearance on The Today Show, where, reminiscent of Peter Finch’s deranged newsreader in Network, he rants incoherently about "big companies and their two-faced, fat cat executives”.

There’s always been something messianic about Google’s environmental proclamations – give CEO Larry Page half a chance and he’ll proselytise with missionary zeal about the company’s clean energy policies – but, thankfully, all comparisons with Tiny Fey’s satire on corporate avarice end there. In the short term at least, Google is happy to let its finances do the talking.

In December, the company snapped up a $200m equity stake in the Spinning Spur Wind Project in the Texas Panhandle, bringing its total investment in renewable energy projects since 2010 to $1bn. The deal was significant for two reasons.

First, Google committed to it before a last-minute deal was brokered in Congress that extended the US Government’s 2.2¢ per kilowatt hour tax credit for energy produced at wind farms. This amounts to an emphatic vote of confidence in the long-term profitability of the US domestic wind market at a time when experts were predicting very little new capacity in 2013.

Second, by becoming the first investor in an EDF Renewable Energy project that is not a financial institution, Google is sending a clear message to corporate America that multinationals can and should be an important new source of capital for the renewable energy sector.

“From our perspective, these are smart investments and more corporations should be making them,” said Kojo Ako-Asare, Google’s head of corporate finance.

Google has also completed two power purchase agreements (PPAs), long-term commitments (in this case, 20 years) to buy renewable energy directly from developers. The schemes "green" electricity grids in Iowa and Oklahoma where the company has data centres and directly benefit clean energy developer NextEra by offering it certainty on the payments for its power.

In the future, Google clearly believes that the smart money will, by necessity, invest in sustainable energy initiatives that benefit wider society as opposed to the special interests of the few.

Google’s investments also serve a third important purpose, that of reconnecting the $250bn global brand with its progressive northern Californian roots in the wake of a very public tax avoidance scandal in the UK and ongoing debate surrounding privacy and anti-trust issues in the US.

In 2007, Google became the world’s first carbon neutral corporation. Six years on, the company founded in the back of a garage with the unofficial slogan of "Don’t be evil" still appears to be 100 per cent committed – culturally, ideologically and financially – to sustainable business practices at every level. Greenzo would be proud.

Photograph: Getty Images

Julian Turner is a freelance energy writer for the NRi Digital network

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The UK must reflect on its own role in stoking tension over North Korea

World powers should follow the conciliatory approach of South Korea, not its tempestuous neighbour. 

South Korea’s president Moon Jae-in has done something which took enormous bravery. As US and North Korean leaders rattle their respective nuclear sabres at one another, Jae-in called for negotiations and a peaceful resolution, rejecting the kind of nationalist and populist response preferred by Trump and Kim Jong-un.

In making this call, Jae-in has chosen the path of most resistance. It is always much easier to call for one party in a conflict to do X or Y than to sit round a table and thrash through the issues at hand. So far the British response has sided largely with the former approach: Theresa May has called on China to clean up the mess while the foreign secretary Boris Johnson has slammed North Korea as “reckless”.

China undoubtedly has a crucial role to play in any solution to the North and South Korean conflict, and addressing the mounting tensions between Pyongyang and Washington but China cannot do it alone. And whilst North Korea’s actions throughout this crisis have indeed been reckless and hugely provocative, the fact that the US has flown nuclear capable bombers close to the North Korean border must also be condemned. We should also acknowledge and reflect on the UK’s own role in stoking the fires of tension: last year the British government sent four Typhoon fighter jets to take part in joint military exercises in the East and South China seas with Japan. On the scale of provocation, that has to rate pretty highly too.

Without being prepared to roll up our sleeves and get involved in complex multilateral negotiations there will never be an end to these international crises. No longer can the US, Britain, France, and Russia attempt to play world police, carving up nations and creating deals behind closed doors as they please. That might have worked in the Cold War era but it’s anachronistic and ineffective now. Any 21st century foreign policy has to take account of all the actors and interests involved.

Our first priority must be to defuse tension. I urge PM May to pledge that she will not send British armed forces to the region, a move that will only inflame relations. We also need to see her use her influence to press both Trump and Jong-un to stop throwing insults at one another across the Pacific Ocean, heightening tensions on both sides.

For this to happen they will both need to see that serious action - as opposed to just words - is being taken by the international community to reach a peaceful solution. Britain can play a major role in achieving this. As a member of the UN Security Council, it can use its position to push for the recommencing of the six party nuclear disarmament talks involving North and South Korea, the US, China, Russia, and Japan. We must also show moral and practical leadership by signing up to and working to enforce the new UN ban on nuclear weapons, ratified on 7 July this year and voted for by 122 nations, and that has to involve putting our own house in order by committing to the decommissioning of Trident whilst making plans now for a post-Trident defence policy. It’s impossible to argue for world peace sat on top of a pile of nuclear weapons. And we need to talk to activists in North and South Korea and the US who are trying to find a peaceful solution to the current conflict and work with them to achieve that goal.

Just as those who lived through the second half of the 20th century grew accustomed to the threat of a nuclear war between the US and Russia, so those of us living in the 21st know that a nuclear strike from the US, North Korea, Iran, or Russia can never be ruled out. If we want to move away from these cyclical crises we have to think and act differently. President Jae-in’s leadership needs to be now be followed by others in the international community. Failure to do so will leave us trapped, subject to repeating crises that leave us vulnerable to all-out nuclear war: a future that is possible and frightening in equal measure.

Caroline Lucas is the MP for Brighton Pavilion.