So Google's new energy policies might actually be the real thing then

Greenzo would be proud.

Fans of 30 Rock will remember a character named Greenzo, played by David Schwimmer. Employed as an environmental mascot to promote GE products and TV network NBC’s sustainability credentials (in about that order), Greenzo starts to believe his own hype, culminating in a hilarious appearance on The Today Show, where, reminiscent of Peter Finch’s deranged newsreader in Network, he rants incoherently about "big companies and their two-faced, fat cat executives”.

There’s always been something messianic about Google’s environmental proclamations – give CEO Larry Page half a chance and he’ll proselytise with missionary zeal about the company’s clean energy policies – but, thankfully, all comparisons with Tiny Fey’s satire on corporate avarice end there. In the short term at least, Google is happy to let its finances do the talking.

In December, the company snapped up a $200m equity stake in the Spinning Spur Wind Project in the Texas Panhandle, bringing its total investment in renewable energy projects since 2010 to $1bn. The deal was significant for two reasons.

First, Google committed to it before a last-minute deal was brokered in Congress that extended the US Government’s 2.2¢ per kilowatt hour tax credit for energy produced at wind farms. This amounts to an emphatic vote of confidence in the long-term profitability of the US domestic wind market at a time when experts were predicting very little new capacity in 2013.

Second, by becoming the first investor in an EDF Renewable Energy project that is not a financial institution, Google is sending a clear message to corporate America that multinationals can and should be an important new source of capital for the renewable energy sector.

“From our perspective, these are smart investments and more corporations should be making them,” said Kojo Ako-Asare, Google’s head of corporate finance.

Google has also completed two power purchase agreements (PPAs), long-term commitments (in this case, 20 years) to buy renewable energy directly from developers. The schemes "green" electricity grids in Iowa and Oklahoma where the company has data centres and directly benefit clean energy developer NextEra by offering it certainty on the payments for its power.

In the future, Google clearly believes that the smart money will, by necessity, invest in sustainable energy initiatives that benefit wider society as opposed to the special interests of the few.

Google’s investments also serve a third important purpose, that of reconnecting the $250bn global brand with its progressive northern Californian roots in the wake of a very public tax avoidance scandal in the UK and ongoing debate surrounding privacy and anti-trust issues in the US.

In 2007, Google became the world’s first carbon neutral corporation. Six years on, the company founded in the back of a garage with the unofficial slogan of "Don’t be evil" still appears to be 100 per cent committed – culturally, ideologically and financially – to sustainable business practices at every level. Greenzo would be proud.

Photograph: Getty Images

Julian Turner is a freelance energy writer for the NRi Digital network

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The NS leader: Cold Britannia

Twenty years after the election of New Labour, for the left, it seems, things can only get worse. 

Twenty years after the election of New Labour, for the left, it seems, things can only get worse. The polls suggest a series of grim election defeats across Britain: Labour is 10 points behind the Conservatives even in Wales, putting Theresa May’s party on course to win a majority of seats there for the first time in a century. Meanwhile, in Scotland, the psephologist John Curtice expects the resurgent Tories, under the “centrist” leadership of Ruth Davidson, to gain seats while Labour struggles to cling on to its single MP.

Where did it all go wrong? In this week’s cover essay, beginning on page 26, John Harris traces the roots of Labour’s present troubles back to the scene of one of its greatest triumphs, on 1 May 1997, when it returned 418 MPs to the Commons and ended 18 years of Conservative rule. “Most pop-culture waves turn out to have been the advance party for a new mutation of capitalism, and so it proved with this one,” Mr Harris, one of the contributors to our New Times series, writes. “If Cool Britannia boiled down to anything, it was the birth of a London that by the early Noughties was becoming stupidly expensive and far too full of itself.”

Jump forward two decades and London is indeed now far too dominant in the British economy, sucking in a disproportionate number of graduates and immigrants and then expecting them to pay £4 for a milky coffee and £636,777 for an average house. Tackling the resentment caused by London’s dominance must be an urgent project for the Labour Party. It is one that Mr Corbyn and his key allies, John McDonnell, Emily Thornberry and Diane Abbott, are not well placed to do (all four are ultra-liberals who represent
London constituencies).

Labour must also find a happy relationship with patriotism, which lies beneath many of the other gripes made against Mr Corbyn: his discomfort with the institutions of the British state, his peacenik tendencies, his dislike of Nato and military alliances, his natural inclination towards transnational or foreign liberation movements, rather than seeking to evolve a popular national politics.

New Labour certainly knew how to wave the flag, even if the results made many on the left uncomfortable: on page 33, we republish our Leader from 2 May 1997, which complained about the “bulldog imagery” of Labour’s election campaign. Yet those heady weeks that followed Labour’s landslide victory were a time of optimism and renewal, when it was possible for people on the left to feel proud of their country and to celebrate its achievements, rather than just apologise for its mistakes. Today, Labour has become too reliant on misty invocations of the NHS to demonstrate that it likes or even understands the country it seeks to govern. A new patriotism, distinct from nationalism, is vital to any Labour revival.

That Tony Blair and his government have many detractors hardly needs to be said. The mistakes were grave: the catastrophic invasion of Iraq, a lax attitude to regulating the financial sector, a too-eager embrace of free-market globalisation, and the failure to impose transitional controls on immigration when eastern European states joined the EU. All contributed to the anger and disillusionment that led to the election as Labour leader of first the hapless Ed Miliband and then Jeremy Corbyn, a long-time rebel backbencher.

However, 20 years after the victory of the New Labour government, we should also acknowledge its successes, not least the minimum wage, education reform, Sure Start, a huge fall in pensioner poverty and investment in public services. Things did get better. They can do so again.

The far right halted

For once, the polls were correct. On 23 April, the centrist Emmanuel Macron triumphed in the first round of the French election with 24 per cent of the vote. The Front National’s Marine Le Pen came second with 21.3 per cent in an election in which the two main parties were routed. The two candidates will now face off on 7 May, and with the mainstream candidates of both left and right falling in behind Mr Macron, he will surely be France’s next president.

“There’s a clear distinction to be made between a political adversary and an enemy of the republic,” said Benoît Hamon, the candidate of the governing Parti Socialiste, who had strongly criticised Mr Macron during the campaign. “This is deadly serious now.” He is correct. Mr Macron may be a centrist rather than of the left but he is a democratic politician. Ms Le Pen is a borderline fascist and a victory for her would herald a dark future not just for France but for all of Europe. It is to Donald Trump’s deep shame that he appeared to endorse her on the eve of the vote.

This article first appeared in the 27 April 2017 issue of the New Statesman, Cool Britannia 20 Years On

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