So Google's new energy policies might actually be the real thing then

Greenzo would be proud.

Fans of 30 Rock will remember a character named Greenzo, played by David Schwimmer. Employed as an environmental mascot to promote GE products and TV network NBC’s sustainability credentials (in about that order), Greenzo starts to believe his own hype, culminating in a hilarious appearance on The Today Show, where, reminiscent of Peter Finch’s deranged newsreader in Network, he rants incoherently about "big companies and their two-faced, fat cat executives”.

There’s always been something messianic about Google’s environmental proclamations – give CEO Larry Page half a chance and he’ll proselytise with missionary zeal about the company’s clean energy policies – but, thankfully, all comparisons with Tiny Fey’s satire on corporate avarice end there. In the short term at least, Google is happy to let its finances do the talking.

In December, the company snapped up a $200m equity stake in the Spinning Spur Wind Project in the Texas Panhandle, bringing its total investment in renewable energy projects since 2010 to $1bn. The deal was significant for two reasons.

First, Google committed to it before a last-minute deal was brokered in Congress that extended the US Government’s 2.2¢ per kilowatt hour tax credit for energy produced at wind farms. This amounts to an emphatic vote of confidence in the long-term profitability of the US domestic wind market at a time when experts were predicting very little new capacity in 2013.

Second, by becoming the first investor in an EDF Renewable Energy project that is not a financial institution, Google is sending a clear message to corporate America that multinationals can and should be an important new source of capital for the renewable energy sector.

“From our perspective, these are smart investments and more corporations should be making them,” said Kojo Ako-Asare, Google’s head of corporate finance.

Google has also completed two power purchase agreements (PPAs), long-term commitments (in this case, 20 years) to buy renewable energy directly from developers. The schemes "green" electricity grids in Iowa and Oklahoma where the company has data centres and directly benefit clean energy developer NextEra by offering it certainty on the payments for its power.

In the future, Google clearly believes that the smart money will, by necessity, invest in sustainable energy initiatives that benefit wider society as opposed to the special interests of the few.

Google’s investments also serve a third important purpose, that of reconnecting the $250bn global brand with its progressive northern Californian roots in the wake of a very public tax avoidance scandal in the UK and ongoing debate surrounding privacy and anti-trust issues in the US.

In 2007, Google became the world’s first carbon neutral corporation. Six years on, the company founded in the back of a garage with the unofficial slogan of "Don’t be evil" still appears to be 100 per cent committed – culturally, ideologically and financially – to sustainable business practices at every level. Greenzo would be proud.

Photograph: Getty Images

Julian Turner is a freelance energy writer for the NRi Digital network

Getty
Show Hide image

The joy of only winning once: why England should be proud of 1966

We feel the glory of that triumphant moment, 50 years ago, all the more because of all the other occasions when we have failed to win.

There’s a phrase in football that I really hate. It used to be “Thirty years of hurt”. Each time the England team crashes out of a major tournament it gets regurgitated with extra years added. Rather predictably, when England lost to Iceland in Euro 2016, it became “Fifty years of hurt”. We’ve never won the European Championship and in 17 attempts to win the World Cup we have only won once. I’m going to tell you why that’s a record to cherish.

I was seven in 1966. Our telly was broken so I had to watch the World Cup final with a neighbour. I sat squeezed on my friend Colin’s settee as his dad cheered on England with phrases like “Sock it to them Bobby”, as old fashioned now as a football rattle. When England took the lead for the second time I remember thinking, what will it feel like, when we English are actually Champions of the World. Not long after I knew. It felt good.

Wembley Stadium, 30 July 1966, was our only ever World Cup win. But let’s imagine what it would be like if, as with our rivals, we’d won it many times? Brazil have been World Champions on five occasions, Germany four, and Italy four. Most England fans would be “over the moon” if they could boast a similarly glorious record. They’re wrong. I believe it’s wonderful that we’ve only triumphed once. We all share that one single powerful memory. Sometimes in life less is definitely more.

Something extraordinary has happened. Few of us are even old enough to remember, but somehow, we all know everything that happened that day. Even if you care little about the beautiful game, I’m going to bet that you can recall as many as five iconic moments from 50 years ago. You will have clearly in your mind the BBC commentator Kenneth Wolstenholme’s famous lines, as Geoff Hurst tore down the pitch to score his hat-trick: “Some people are on the pitch. They think it’s all over. It is now”. And it was. 4 - 2 to England against West Germany. Thirty minutes earlier the Germans had equalised in the dying moments of the second half to take the game to extra time.

More drama we all share: Geoff Hurst’s second goal. Or the goal that wasn’t, as technology has since, I think, conclusively proved. The shot that crashed off the cross bar and did or didn’t cross the line. Of course, even if you weren’t alive at the time, you will know that the linesman, one Tofiq Bakhramov, from Azerbaijan (often incorrectly referred to as “Russian”) could speak not a word of English, signalled it as a goal.

Then there’s the England Captain, the oh-so-young and handsome Bobby Moore. The very embodiment of the era. You can picture him now wiping his muddy hands on his white shorts before he shakes hands with a youthful Queen Elizabeth. Later you see him lifted aloft by his team mates holding the small golden Jules Rimet trophy.

How incredible, how simply marvellous that as a nation we share such golden memories. How sad for the Brazilians and Germans. Their more numerous triumphs are dissipated through the generations. In those countries each generation will remember each victory but not with the intensity with which we English still celebrate 1966. It’s as if sex was best the first time. The first cut is the deepest.

On Colin’s dad’s TV the pictures were black and white and so were the flags. Recently I looked at the full colour Pathe newsreel of the game. It’s the red, white and blue of the Union Jack that dominates. The red cross of Saint George didn’t really come into prominence until the Nineties. The left don’t like flags much, unless they’re “deepest red”. Certainly not the Union Flag. It smacks of imperialism perhaps. In 1966 we didn’t seem to know if we were English or British. Maybe there was, and still is, something admirable and casual about not knowing who we are or what is our proper flag. 

Twelve years later I’m in Cuba at the “World Festival of Youth” – the only occasion I’ve represented my country. It was my chance to march into a stadium under my nation’s flag. Sadly, it never happened as my fellow delegates argued for hours over what, if any, flag we British should walk behind. The delegation leaders – you will have heard of them now, but they were young and unknown then – Peter Mandelson, Trevor Phillips and Charles Clarke, had to find a way out of this impasse. In the end, each delegation walked into the stadium behind their flag, except the British. Poor Mandelson stood alone for hours holding Union Jack, sweltering in the tropical sun. No other country seemed to have a problem with their flag. I guess theirs speak of revolution; ours of colonialism.

On Saturday 30 July BBC Radio 2 will commemorate the 50th anniversary of the 1966 World Cup Final, live from Wembley Arena. Such a celebration is only possible because on 16 occasions we failed to win that trophy. Let’s banish this idea of “Fifty years of hurt” once and for all and embrace the joy of only winning once.

Phil Jones edits the Jeremy Vine Show on BBC Radio 2. On Saturday 30 July the station celebrates the 50th anniversary of the 1966 World Cup Final live from Wembley Arena, telling the story of football’s most famous match, minute by minuteTickets are available from: www.wc66.org