So Google's new energy policies might actually be the real thing then

Greenzo would be proud.

Fans of 30 Rock will remember a character named Greenzo, played by David Schwimmer. Employed as an environmental mascot to promote GE products and TV network NBC’s sustainability credentials (in about that order), Greenzo starts to believe his own hype, culminating in a hilarious appearance on The Today Show, where, reminiscent of Peter Finch’s deranged newsreader in Network, he rants incoherently about "big companies and their two-faced, fat cat executives”.

There’s always been something messianic about Google’s environmental proclamations – give CEO Larry Page half a chance and he’ll proselytise with missionary zeal about the company’s clean energy policies – but, thankfully, all comparisons with Tiny Fey’s satire on corporate avarice end there. In the short term at least, Google is happy to let its finances do the talking.

In December, the company snapped up a $200m equity stake in the Spinning Spur Wind Project in the Texas Panhandle, bringing its total investment in renewable energy projects since 2010 to $1bn. The deal was significant for two reasons.

First, Google committed to it before a last-minute deal was brokered in Congress that extended the US Government’s 2.2¢ per kilowatt hour tax credit for energy produced at wind farms. This amounts to an emphatic vote of confidence in the long-term profitability of the US domestic wind market at a time when experts were predicting very little new capacity in 2013.

Second, by becoming the first investor in an EDF Renewable Energy project that is not a financial institution, Google is sending a clear message to corporate America that multinationals can and should be an important new source of capital for the renewable energy sector.

“From our perspective, these are smart investments and more corporations should be making them,” said Kojo Ako-Asare, Google’s head of corporate finance.

Google has also completed two power purchase agreements (PPAs), long-term commitments (in this case, 20 years) to buy renewable energy directly from developers. The schemes "green" electricity grids in Iowa and Oklahoma where the company has data centres and directly benefit clean energy developer NextEra by offering it certainty on the payments for its power.

In the future, Google clearly believes that the smart money will, by necessity, invest in sustainable energy initiatives that benefit wider society as opposed to the special interests of the few.

Google’s investments also serve a third important purpose, that of reconnecting the $250bn global brand with its progressive northern Californian roots in the wake of a very public tax avoidance scandal in the UK and ongoing debate surrounding privacy and anti-trust issues in the US.

In 2007, Google became the world’s first carbon neutral corporation. Six years on, the company founded in the back of a garage with the unofficial slogan of "Don’t be evil" still appears to be 100 per cent committed – culturally, ideologically and financially – to sustainable business practices at every level. Greenzo would be proud.

Photograph: Getty Images

Julian Turner is a freelance energy writer for the NRi Digital network

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Two referendums have revived the Tories and undone Labour

The Scottish vote enabled the Conservatives' rebirth as the party of the Union; the Brexit vote has gifted Theresa May a project to reunite a fragmented right.

In the final week of the Scottish independence referendum campaign, as the Union appeared in peril, David Cameron pleaded with voters to punish his party rather than Scotland. “If you are fed up with the effing Tories, give them a kick,” he said. Cameron’s language reflected a settled view: the Conservatives were irredeemably loathed by Scots. For nearly two decades, the party had no more than one MP north of the border. Changing the party’s name for devolved contests was discussed.

Since becoming Conservative leader, Theresa May has pursued a hard – she prefers “clean” – Brexit strategy that Scots voted against and the Conservatives have achieved a UK-wide poll lead of 20 points.

Yet rather than regressing, the Scottish Conservatives have resurged. On 22 April, a Panelbase poll put them on 33 per cent in Scotland (a rise of 18 points since 2015). A favoured Labour barb used to be that there were more pandas (two) in Scotland than Tory MPs (one). The poll would leave the Tories with 12 seats and Corbyn’s party with none. Tory aides confess that they were surprised by the figures but declare there are “no limits to our ambitions” in Scotland.

The roots of this recovery lie in the 2014 independence referendum. The vote, and the SNP’s subsequent landslide victory in the 2015 general election, realigned Scottish politics along unionist and nationalist lines. Led by Ruth Davidson, the Scottish Conservatives have ably exploited the opportunity. “We said No. We meant it,” the party’s official slogan declares of Nicola Sturgeon’s demand for a second referendum. Under Ruth Davidson, the Tories have already become the official opposition at Holyrood.

Labour is torn between retaining unionists and winning back nationalists. It has been punished for its equivocation, as it is being punished over its confused response to Brexit. In April 2016, the Scottish Labour leader, Kezia Dugdale, said that it was “not inconceivable” that she could back independence if the UK voted to leave the EU (and earlier suggested that MPs and MSPs could be given a free vote). Jeremy Corbyn recently stated that he was “absolutely fine” with a second referendum being held.

“For us it’s a badge of honour but there are some people in Scottish Labour who are quite queasy about that word [unionist] and I think Jeremy Corbyn would be very queasy about it,” Adam Tomkins, a Conservative MSP for Glasgow and public law professor, told me. “Don’t forget the Northern Ireland dimension; we’ve all seen the photos of him rubbing shoulders with leading republicans. The Scottish Union is very different to the Irish Union but the word migrates.”

The irony is that Corbyn allies believed his anti-austerity, anti-Trident platform would allow Labour to recover in Scotland. Yet the pre-eminence of the national question has left it in a political no-man’s land.

In contrast to the rest of the UK, Scots backed Remain by 62 per cent to 38 per cent. Far from protecting EU membership, as David Cameron had promised in the referendum campaign, the preservation of the Union now threatened it. Theresa May has since yielded no ground, denying Scotland both a second independence referendum on terms dictated by the SNP and single market membership. But polls show no rise in support for independence.

Conservative aides believe that Sturgeon miscalculated by immediately raising the prospect of a second referendum following the Leave vote last June. Families and communities were riven by the 2014 contest. Most had little desire to disrupt the uneasy peace that has prevailed since.

Nor are the politics of Brexit as uncomplicated as some assume. Thirty-six per cent of SNP supporters voted Leave and more than a third of this bloc have since turned against independence. As elsewhere, some Remainers have accepted the result and fear the instability that secession would cause. Scotland’s trade with the UK is worth four times as much as that with the EU. Davidson, who was one of the most forceful advocates for Remain, says that pursuing independence to counter the effects of Brexit would be “stubbing your toe to then amputate your foot”.

Theresa May, who spoke of the “precious” Union when she became Prime Minister, has devoted great attention to Scotland. Cabinet ministers are instructed to develop a “Scottish plan” when they formulate policy; buildings funded by the UK government now bear its insignia. Davidson’s influence was crucial to May’s decision to retain the 0.7 per cent foreign aid commitment – an emblem of compassionate conservatism.

After a decade of SNP rule, Tory aides believe that their rival’s poor domestic record, most notably on education, is “catching up with them”. More than a year has elapsed since the Scottish Parliament passed new legislation. “We’ve got a government that simply isn’t very interested in governing,” Tomkins said. “I thought that Nicola [Sturgeon] would change that. I was wrong.” What preoccupies the SNP is the constitutional question.

Shortly after the remarkable Scottish polls, a new survey showed the Tories on course to win the most seats in Wales for the first time since 1859. For some former Labour supporters, voting Ukip is proving a gateway drug to voting Conservative.

Two referendums have now realigned politics in the Tories’ favour. The Scottish vote enabled their rebirth as the party of the Union; the Brexit vote has gifted May a project to reunite a fragmented right.

Before the 2015 general election, Labour derided the Tories as a southern English force unworthy of their official name: the Conservative and Unionist Party. Partly through accident and partly through design, May and Davidson are now reclaiming it. 

George Eaton is political editor of the New Statesman.

This article first appeared in the 27 April 2017 issue of the New Statesman, Cool Britannia 20 Years On

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