View all newsletters
Sign up to our newsletters

Support 110 years of independent journalism.

  1. Business
21 February 2013updated 22 Oct 2020 3:55pm

Google Glass: there’ll be tears before bedtime

Bettings on the first lawsuit?

By Mike Jeffree

Mmm, in two minds, or should that be having double vision over Google Glass.

Can’t be the only one still wary of people approaching one on Westminster Bridge waving their arms like an Italian chef and talking animatedly, seemingly to themselves. Are they hands-free on their phone talking to a chum in Kilmarnock, or a recent escapee from a facility who might toss one summarily over the parapet merely for looking at them awry? And now people will be issuing instructions to their glasses, or rather the embedded computer screen in their specs’ interactive Google Glass, something recent facility escapees likely do anyway, possibly imagining they already have a computer screen there. How much more wary will that make you feel as you’re crossing a bridge alone at dusk, or standing too close to the crowded Underground platform edge?

At the same time, trying to navigate the side streets with the map app on the phone, or sat nav, can be a literal pain in the neck. So I can see the advantages and convenience of being able to see your directions on your specs.

I’m also of the generation where wearing glasses as a kid, especially if pink plastic NHS-issue with the obligatory sticking plaster holding together the broken bridge, labelled you four eyes, specstic, Joe 90, Piggy (see Lord of the Flies) or, for some reason the one I found least offensive, Milky Bar Kid.  But now the bespectacled boot will be on the other foot and the Google Glass generation presumably won’t be seen dead without their intelligent face furniture. And, as they’re already used to donning specs, not to mention finding them first thing in the morning crushed under the pillow or suspended from the toothbrush stand, existing glasses wearers will also be the most successful early adopters of the new technology. Finally, we’ll be ahead of the pack and be able to look down our noses through our Google Glass at the uninitiated as their heads swim trying to focus going down the stairs.

So far, according to Google’s YouTube vid, besides using them as a heads up walking or driving sat nav, you’ll be able to  take pictures  or video with your Google Glass glasses – generally, it seems according to the film, while , stunt flying, skiing or roller coastering – or you can browse the web or skype.  All you have to do is say “OK glass, take a picture” etc.  You can see how that is going to make you appear one anchovy short of a pizza.

Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team. The best way to sign up for The Green Transition is via spotlightonpolicy.substack.com
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU

And you’ll probably be able to do more besides following Google Glass glasses experiments with real users – as opposed to Google people, including Sergey Brin himself, who was recently spotted putting a pair through their navigation technology paces on the New York subway. Had he even thought of consulting the map?

The company is currently looking for 8000 “bold, creative individuals” in the US to field-test them (for which privilege they will have to pay $1500 to buy their own). As part of the deal they have to say how they’d use them in their 50-word application for the trial and are being invited to come back later with other ideas and “be part of shaping the future of Glass” – there’s an ambition.

Google Glasses guinea pigs have to be 18,  pick up their specs in New York, Los Angeles or San Francisco and get their applications in by 02.59 am US Eastern Time (for some reason) on February 28.

As well as talking to your Google Glasses, it seems, you will be able to listen to them through your skull. A patent filing to the Federal Communications Commission included a system for playing sound via a “bone-conduction” device rather than earphones or plugs (buds to our US readers).

So when will Google Glasses be on general release and all of us trying to look at at least two things at once?  There seems to be no definite date yet, but it will likely be sooner rather than later given that others are snapping at Google’s smart specs heels. Motorola is on the case with a more technical “headset computer system” for professional users like engineers and emergency services, while Oakley has Airwave ski goggles with a heads up display giving the wearer’s speed and telling them what music they’re listening too in cases where they’ve taken a tumble, bumped their heads and forgotten. 

Other companies offered up prototypes of similar devices at the last Las Vegas Consumer Electronics Show in LA.  Among them were Vuzix, with its Android-driven M100 smartphone specs including computer screen and video.

Also driving the market are forecasts that annual international  “wearable mobile” sales could be worth over $1.5 bn as soon as 2014.

However, you do also wonder how soon after these things become de rigeur for the wired that the first lawsuit will be lodged against Google and/or Apple by someone who walks under the bus or taxi they neither saw nor heard due to videoing and following directions on their glasses, while listening to AC/DC or talking to someone on their iPhone.

As a further caution before the big launch, Google could also do worse than watch that Steve Martin comedy film classic The Jerk.  Here the humble gas pump attendant Navin R Johnson (Martin) helps out a customer with loose specs by welding a small wire prop-cum-handle to the bridge. This becomes the patented Optigrab and makes Johnson a fortune, but then ruins him when it renders wearers cross-eyed and they launch a class action. He’s left with just a remote control, a thermos and a paddleball. Even his dog Shithead deserts him.

Mr Brin, you have been warned. 

Content from our partners
The promise of prevention
How Labour hopes to make the UK a leader in green energy
Is now the time to rethink health and care for older people? With Age UK

Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team. The best way to sign up for The Green Transition is via spotlightonpolicy.substack.com
  • Administration / Office
  • Arts and Culture
  • Board Member
  • Business / Corporate Services
  • Client / Customer Services
  • Communications
  • Construction, Works, Engineering
  • Education, Curriculum and Teaching
  • Environment, Conservation and NRM
  • Facility / Grounds Management and Maintenance
  • Finance Management
  • Health - Medical and Nursing Management
  • HR, Training and Organisational Development
  • Information and Communications Technology
  • Information Services, Statistics, Records, Archives
  • Infrastructure Management - Transport, Utilities
  • Legal Officers and Practitioners
  • Librarians and Library Management
  • Management
  • Marketing
  • OH&S, Risk Management
  • Operations Management
  • Planning, Policy, Strategy
  • Printing, Design, Publishing, Web
  • Projects, Programs and Advisors
  • Property, Assets and Fleet Management
  • Public Relations and Media
  • Purchasing and Procurement
  • Quality Management
  • Science and Technical Research and Development
  • Security and Law Enforcement
  • Service Delivery
  • Sport and Recreation
  • Travel, Accommodation, Tourism
  • Wellbeing, Community / Social Services
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU