Five questions answered on the cost of the premier league transfer list

Football is big business

Football clubs are often criticised for their extravagant spending on the ‘beautiful game’, and as another Premier League transfer deadline passes it’s been revealed clubs spent twice as much on players this year than last. We answer five questions on the cost of this year’s Premier League transfer list.

How much money has been spent during the course of this year’s transfer window?

After closing at 11pm yesterday about a £120 million had been spent, with £35 million of that frantically spent transfer deadline day.

Net spend this year, which includes money recouped on player sales, was £70m.

How does this compare to previous years?

Well, it’s double what was spent last year, £60 million, but a drop in the ocean compared to what was spent in 2011, which was a record £225m.

Who were the biggest spenders this year?

The biggest spenders were Liverpool, QPR and Newcastle, the three combined contributing to 50% of the January total.

On average the biggest spenders are Chelsea who has spent £12.3m on average since the transfer window tradition started 10 years ago, QPR £11m, Man City £10.9m, Tottenham £9.1m, Liverpool £8.1m and West Ham £5.71m.

Chelsea holds the record for the most ever spent in a transfer window when it dished out £75 million in 2011.

Who were the most expensive players this year?

Mario Balotelli, who went from Manchester City to Milan for £17m, plus £5m add-ons, followed by Christopher Samba from Anzhi Makhachkala to QPR  for £12.5m.

What have the experts said about this year’s transfer spend?

Dan Jones, partner in the sports business group at Deloitte told the BBC:

Clubs have been relatively restrained in their player transfer-fee spending, in spite of the upcoming uplift in their broadcasting revenues.
Clubs are now in a reporting period that will count towards the first assessment of Uefa's financial fair play break-even requirement for international competition, and Premier League clubs are also considering the implementation of additional cost-control regulation at a domestic level.

Harry Redknapp was quoted earlier in the week saying about the transfer process:

There's not that many deals happening. If someone can muscle in on a deal… it's a bit like ice cream sellers when someone has nicked their pitch… in Glasgow! Someone's going to shoot them or something!

Adding:

This transfer window, I have never seen anything like it. Every agent seems to be trying to screw one another. It's like gang warfare out there – it's scary. If you're trying to get a player another agent will try to scupper that deal if he's not involved in it, to try to get you to have one of his. It's unreal, unbelievable. They're all fighting for big money – that's the problem.

 

Photograph: Getty Images

Heidi Vella is a features writer for Nridigital.com

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.