Why I won't use Facebook to leave comments on news sites

Facebook is private, surely?

Trinity Mirror's decision to require commenters across its newspaper websites to log-in via Facebook has been robustly defended by digital publishing director David Higgerson.

Instinctively I'm not a fan of the move. But seeing Higgerson's response, and that of other online experts who have defended the move, I am left wondering whether I am being a bit of a luddite.

The argument seems to go that readers of free websites are getting something for nothing, so they shouldn't take umbrage at providing their Facebook log-in as the price of interacting with the content. It makes moderation a lot easier, deters trolls and other abusive commenters and has commercial benefits because you find out more about the readers and can tailor content and advertising to them accordingly.

According to Social Baker, 62 per cent of the UK’s online population are on Facebook – which suggests that the Trinity move might exclude 38 per cent of potential commentors.

Perhaps if people feel very strongly about commenting on a story they will set up a Facebook account in order to do so.

But that said, I know plenty of people who aren’t on Facebook and  never will be because of concerns such as privacy and security. Or because they just don't like it.

There is another constituency of people who may have joined Facebook but never use it.

I tried out the new MEN commenting system at the Birmingham Mail. I was the first person to leave a comment on the current top piece in the opinion section here.

The log-in process was very simple, but I felt uncomfortable about giving the Birmingham Mail access to my Facebook account. Weirdly the word 'suck' is banned by the computer moderator (I wanted to say 'MPs should suck it up and take a pay freeze like everyone else in the public sector). But otherwise the system appears to work very well.

Nonetheless (other than in this instance) I won't be using Facebook to log-in to a news website again because:

  1. Facebook for me is a private and not a public thing. I  purely use it to interact with friends, not the world at large.
  2. I use Twitter for any public social networking (I think most journalists operate on a similar basis).
  3. I’m uncomfortable about giving access to my Facebook account willy nilly and suspicious (even though this may be unfounded) that what I have read and what I have commented on will start appearing on my timeline.
  4. I don’t want my Facebook profile picture to be the public face I present to the world.

I'd be more than happy to use Twitter as a log-in tool (but I guess that wouldn't help Trinity keep out the trolls), or provide them with my email (ditto). So perhaps there is no easy answer to this, but my instinct is that the Facebook move is a far from ideal solution.

I have no problem with handing over all sorts of private info to a news organisation in exchange for the hard work their journalists do in providing me with news. This could include my email address, telephone number, home address and work address. But giving them access to my Facebook account just feels, to me, too intrusive.

This article first appeared on Press Gazette

I felt uncomfortable about giving the Birmingham Mail access to my Facebook account. Photograph: Getty Images

Dominic Ponsford is editor of Press Gazette

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
Show Hide image

Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

0800 7318496