We were naive to think a low-carbon revolution was coming

A long way from the shift.

In recent months, we have seen environmentalists in the UK jittery about policy direction in the government, US Republicans overtly hostile to renewables, the Japanese government abandoning nuclear energy (imports of oil and gas having surged since Fukushima, a trend now likely to continue) and the largest recorded melting of the Arctic ice caps.

All of this seems a long way from the vision of the "third industrial revolution", a concept based on a social enterprise-driven low carbon economy developed by American economist Jeremy Rifkin and enthusiastically endorsed by the European Parliament in May 2007.

"Paradigm shift", an over-used term famously coined by American scientist Thomas Kuhn 60 years ago to explain the progression of scientific thought, is now liberally scattered across all areas of human activity, not least in energy and the environment. But, despite its over-use, Rifkin felt it suited the transformation to a low carbon economy that he saw coming.

In his book, Rifkin argued that all industrial revolutions flow from simultaneous change in communications and energy technologies. We are, he said, on the brink of a third industrial revolution brought about by sophisticated IT, low carbon micro-technologies and breakthroughs in energy storage, which will turn buildings into power stations. He also thought this new paradigm would see a change in control of energy away from centralised, fossil-fuel based structures, which in turn would lead to a move towards new distributed and collaborative models. Europe, not the US, would be the social laboratory for this new revolution, where new energy technology would allow social enterprise to replace pure market principles and to become, in Rifkin’s words, "the dominant sector of the second half of the century".

Colleagues based in a country that depends on Europe for 80 per cent of its oil and gas exports asked me recently about the third industrial revolution. Having seen it apparently driving policy-making at the highest level, they naturally wondered how this was shaping the energy agenda in their biggest export area and what the implications were for their products which were supposedly about to be displaced.

But this is not the same world as 2007 and the third industrial revolution feels much more utopian – even naïve – now than it did back then. Whilst there is a lot that pushes us down the road to decarbonisation, there are some pretty big bumps in the road. It must be a very wide highway as well, because there is a lot of lane-changing going on at the moment.

If the green economy is strengthening, it is not for a single, dominant reason – for example, because policy is uniquely focused on the replacement of the old energy system with an entirely new one or because the sense of urgency on carbon dioxide (CO2) emissions is any greater than it was five years ago. Instead, there is a complex interaction between global concerns and some much more parochial worries about autonomy (interestingly, a key theme for the US Republicans), resilience and security of supply, as well as cost. It’s a messy landscape and in Europe these are operating at several levels.

Meanwhile, the power base of the energy industry shows little sign of radical change. While there are a lot of initiatives to try and make European cities more sustainable, a reality of buildings as power stations is a long way off. Solar PV, the most reliable current option to make this happen, is having a tough time. New district heating systems (as opposed to the ones that have built up over decades in some European cities) are more paper-based than real, whilst smart grid is just creating plenty of talking shops. The move away from the internal combustion engine is tentative, to say the least, and the transport sector is likely to be dependent on oil-derived products for decades to come, although if the twin problems of vehicle range and recharging can be resolved effectively, electric vehicles could become popular very quickly. Two sectors to watch are aviation, where a lot of research is going into biofuel replacements, and shipping, which uses a particularly dirty form of oil product and needs to clean up its act. However, none of this feels like the third industrial revolution is just around the corner, although to be fair, Rifkin was aiming for somewhere around 2050.

Is this what the time before a paradigm shift feels like? Before every tipping point there is an age of uncertainty where few, if any, can predict with certainty the timing of change or the new world order that will emerge. Decarbonisation is inevitable – fossil fuels are finite – but the chances of it happening quickly enough to prevent major climate change are looking increasingly slim; so the world is going to have to adapt to the consequences.

In the meantime, European economies will still demand a lot of carbon-based fuel for decades to come. Oil and gas exporting countries with viable reserves probably don’t need to worry just yet. It’s more a question of how countries with hugely valuable but finite reserves should put something aside for their fossil-fuel retirement, as Norway and Qatar appear to be doing so successfully.

Nathan Goode is the Head of Energy, Environment and Sustainability at Grant Thornton UK LLP.

Photograph: Getty Images

Nathan Goode is the Head of Energy, Environment and Sustainability at Grant Thornton UK LLP

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Why is it called Storm Doris? The psychological impact of naming a storm

“Homes being destroyed and lives being lost shouldn’t be named after any person.”

“Oh, piss off Doris,” cried the nation in unison this morning. No, it wasn't that everyone's local cantankerous old lady had thwacked our ankles with her stick. This is a different, more aggressive Doris. Less Werther’s, more extreme weathers. Less bridge club, more bridge collapse.

This is Storm Doris.

A storm that has brought snow, rain, and furious winds up to 94mph to parts of the UK. There are severe weather warnings of wind, snow and ice across the entire country.

But the real question here is: why is it called that? And what impact does the new Met Office policy of naming storms have on us?

Why do we name storms?

Storm Doris is the latest protagonist in the Met Office’s decision to name storms, a pilot scheme introduced in winter 2015/16 now in its second year.

The scheme was introduced to draw attention to severe weather conditions in Britain, and raise awareness of how to prepare for them.

How do we name storms?

The Name our Storms initiative invites the public to suggest names for storms. You can do this by tweeting the @metoffice using the #nameourstorms hashtag and your suggestion, through its Facebook page, or by emailing them.

These names are collated along with suggestions from Met Éireann and compiled into a list. These are whittled down into 21 names, according to which were most suggested – in alphabetical order and alternating between male and female names. This is done according to the US National Hurricane Naming convention, which excludes the letters Q, U, X, Y and Z because there are thought to be too few common names beginning with these letters.

They have to be human names, which is why suggestions in this list revealed by Wired – including Apocalypse, Gnasher, Megatron, In A Teacup (or Ena Tee Cup) – were rejected. The Met Office received 10,000 submissions for the 2016/17 season. According to a spokesperson, a lot of people submit their own names.

Only storms that could have a “medium” or “high” wind impact in the UK and Ireland are named. If there are more than 21 storms in a year, then the naming system starts from Alpha and goes through the Greek alphabet.

The names for this year are: Angus (19-20 Nov ’16), Barbara (23-24 Dec 2016), Conor (25-26 Dec 2016), Doris (now), Ewan, Fleur, Gabriel, Holly, Ivor, Jacqui, Kamil, Louise, Malcolm, Natalie, Oisín, Penelope, Robert, Susan, Thomas, Valerie and Wilbert.

Why does this violent storm have the name of an elderly lady?

Doris is an incongruous name for this storm, so why was it chosen? A Met Office spokesperson says they were just at that stage in their list of names, and there’s no link between the nature of the storm and its name.

But do people send cosy names for violent weather conditions on purpose? “There’s all sorts in there,” a spokesperson tells me. “People don’t try and use cosy names as such.”

What psychological impact does naming storms have on us?

We know that giving names to objects and animals immediately gives us a human connection with them. That’s why we name things we feel close to: a pet owner names their cat, a sailor names their boat, a bore names their car. We even name our virtual assistants –from Microsoft’s Clippy to Amazon’s Alexa.

This gives us a connection beyond practicality with the thing we’ve named.

Remember the response of Walter Palmer, the guy who killed Cecil the Lion? “If I had known this lion had a name and was important to the country or a study, obviously I wouldn’t have taken it,” he said. “Nobody in our hunting party knew before or after the name of this lion.”

So how does giving a storm a name change our attitude towards it?

Evidence suggests that we take it more seriously – or at least pay closer attention. A YouGov survey following the first seven named storms in the Met Office’s scheme shows that 55 per cent of the people polled took measures to prepare for wild weather after hearing that the oncoming storm had been named.

“There was an immediate acceptance of the storm names through all media,” said Gerald Fleming, Head of Forecasting at Met Éireann, the Irish metereological service. “The severe weather messages were more clearly communicated.”

But personalising a storm can backfire. A controversial US study in 2014 by PNAC (Proceedings of the National Academy of Sciences) claimed that hurricanes with female names lead to higher death tolls – the more “feminine” the name, like Belle or Cindy, the higher the death toll. This is not because female names are attached to more severe storms; it is reportedly because people take fewer steps to prepare for storms with names they perceive to be unintimidating or weak.

“In judging the intensity of a storm, people appear to be applying their beliefs about how men and women behave,” Sharon Shavitt, a co-author of the study, told the FT at the time. “This makes a female-named hurricane . . . seem gentler and less violent.”

Names have social connotations, and affect our subconscious. Naming a storm can raise awareness of it, but it can also affect our behaviour towards it.

What’s it like sharing a name with a deadly storm?

We should also spare a thought for the impact sharing a name with a notorious weather event can have on a person. Katrina Nicholson, a nurse who lives in Glasgow, says it was “horrible” when the 2005 hurricane – one of the fifth deadliest ever in the US – was given her name.

“It was horrible having something so destructive associated with my name. Homes being destroyed and lives being lost shouldn’t be named after any person,” she tells me over email. “I actually remember at the time meeting an American tourist on a boat trip in Skye and when he heard my name he immediately linked it to the storm – although he quickly felt guilty and then said it was a lovely name! I think to this day there will be many Americans who hate my name because of it.”

Anoosh Chakelian is senior writer at the New Statesman.