Oddbins embrace "gingers", Germans and bankers.

Oddoffers.

Oddbins have decided to be kind to a number of groups in the upcoming weeks, among them "gingers", mothers, bankers, journalists and Germans, and offer them various discounts.

It's a nice thought, but why these people in particular? Oddbins explains:

Germans: "Why is everyone so mean to them? Studiously keeping their flat-pack-homed, forest-clad, industrious country immaculately clean, with their finances neatly in order".

Bankers: "A “banker” is an individual who is engaged in the business of banking. Last year the word has become a derogatory term used to refer to only a select group of rogue investment bankers. However, every time we chastise “bankers” for the financial crisis, how must this make tellers, analysts, loan officers et al feel?"

Journalists: "Why do we care what Sienna Miller and Hugh Grant are up to? And do we really want our politicians to control the only people who are able to hold them to account?"

Making a stand for equality, "Gingers": "Gender. Race. Religion. Sexuality. Weight. OK, we’re not perfect in this county when it comes to persecution, but things are improving slowly. All except the final taboo: ginger hair."

And mothers, because:"Here at Oddbins, we would like to stand up for mums across this great nation and give something back. We’d like to say thank you, mums: without you none of us would be here." Never was a truer word spoken.

 
Ginger hair: the final taboo? Photograph: Getty Images
Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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