Five questions answered on the first appointed supermarket ombudsman

Christine Tacon named.

The first ever Groceries Code Adjudicator (supermarket ombudsman) has been named today as Christine Tacon. We answer five questions on this newly created post.

What authority will the new supermarket ombudsman hold?

As the first ever Groceries Code Adjudicator Ms Tacon will have the power to investigate anonymous tip-offs from suppliers, name and shame or even fine supermarkets that breach the groceries supply code of practice.

In general, she will police the groceries supply code of practice, which was put in place in 2010 to ensure the top ten supermarkets do not abuse their relationships with suppliers.

What are Ms Tacon’s credentials for the job?

Ms Tacon has a long history working in the food industry. She previously worked at the Co-operative's farming unit for 11 years, as well as holding positions at Mars, Vodafone and Anchor.

She currently holds a number of non-executive positions in the agriculture sector and is chair of the BBC’s rural affairs advisory committee.

About her new post she has said:

"I am honoured to have been given the chance to make a permanent and enduring difference to the groceries sector.

"Coming from a commercial background, I am sure that if we can increase trust between retailers and their direct suppliers, it will lead to greater efficiency and can only have a beneficial impact on the rest of the supply chain."

Why has the government decided to hire a supermarket ombudsman now?

The idea for a supermarket ombudsman was first suggested in 2008 by the Competition Commission as a way to solve disputes between supermarkets and suppliers.

At the time, a two year review of the supermarkets by the Competition Commission resulted in the criticism of the exclusivity arrangements often signed between supermarket chains and their suppliers.

When will Ms Tacon take up her post and how much will she be paid?
Before the role can become official parliament needs to pas the Groceries Code Adjudicator Bill later in the year. Until then she will act as "Adjudicator-Designate".

Ms Tacon will be paid £69,000 per year for her job working over three days a week.

What have government officials said about the creation of this new post?

Consumer and Competition Minister, Jo Swinson, said:

“I congratulate Christine Tacon on her appointment as Groceries Code Adjudicator. This is an incredibly important position in the retail groceries sector making sure that large supermarkets treat their suppliers fairly and lawfully.

“Ms Tacon has a wide range of experience in the food, retail and farming industry and her appointment is a real milestone. Her knowledge of the sector will be of huge benefit, and I’m sure will be crucial in making the Groceries Code Adjudicator a positive and powerful contributor to the groceries industry.”

Adrian Bailey MP, Chair of the Committee said:

“This is a welcome change of policy from the Government, which was called for by the Select Committee and Opposition team in the debate on the Bill. It is also perfectly consistent with the approach taken by the Government in securing as much pre-legislative scrutiny as possible.

“The Select Committee spent many hours taking evidence on this issue and will examine the suitability of the proposed candidate against this evidence and the recommendations it made.”

The first ever Groceries Code Adjudicator has been named. Photograph: Getty Images

Heidi Vella is a features writer for Nridigital.com

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.