Daily Express redirects searches to owner's lottery

Heavy cross-promotion.

The Daily Express screams from its front page today about "OUTRAGE AS THE NATIONAL LOTTERY DOUBLES PRICE OF TICKETS AND CUTS PRIZES".

The Daily Express, lest you forget, is owned by Richard Desmond, who also owns the Health Lottery, a major competitor to the National Lottery. The proprietor has taken every opportunity for cross-promotion between these two venerable brands, with headlines like NEW LOTTERY TO MAKE BRITAIN BETTER, as well as LOTTO TONIC FOR BRITAIN in its sister paper, the Daily Star.

(The lottery itself has come under fire for giving just 20p in the pound to charity, compared to 28p in the pound from the National Lottery).

But suppose you want to read the Express's story on the National Lottery. It's on the front page of their site, but quite small, and below the fold. You may just find it easier to search for "Lottery" on the main site search. But that won't quite do what you would expect. Go on, try it. See if you find what @ropestoinfinity did when he pointed it out on Twitter.

Searches for "lottery" redirect to the Health Lottery's homepage. There's not even any pretence that they are separate institutions. The Advertising Standards Authority might have something to say about that; but then again, maybe not. Last time they responded to complaints, they pointed out that, since the health lottery and Express are technically different companies, the advertorial wasn't really advertorial. Will the Express get away on a technicality again?

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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LISTEN: Boris Johnson has a meltdown in car crash interview on the Queen’s Speech

“Hang on a second…errr…I’m sorry, I’m sorry.”

“Hang on a second,” Boris Johnson sighed. On air, you could hear the desperate rustling of his briefing notes (probably a crumpled Waitrose receipt with “crikey” written on it) and him burbling for an answer.

Over and over again, on issues of racism, working-class inequality, educational opportunity, mental healthcare and housing, the Foreign Secretary failed to answer questions about the content of his own government’s Queen’s Speech, and how it fails to tackle “burning injustices” (in Theresa May’s words).

With each new question, he floundered more – to the extent that BBC Radio 4 PM’s presenter Eddie Mair snapped: “It’s not a Two Ronnies sketch; you can’t answer the question before last.”

But why read your soon-to-be predecessor’s Queen’s Speech when you’re busy planning your own, eh?

Your mole isn’t particularly surprised at this poor performance. Throughout the election campaign, Tory politicians – particularly cabinet secretaries – gave interview after interview riddled with gaffes.

These performances were somewhat overlooked by a political world set on humiliating shadow home secretary Diane Abbott, who has been struggling with ill health. Perhaps if commentators had less of an anti-Abbott agenda – and noticed the car crash performances the Tories were repeatedly giving and getting away with it – the election result would have been less of a surprise.

I'm a mole, innit.

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