Politics 17 January 2013 Daily Express redirects searches to owner's lottery Heavy cross-promotion. Print HTML The Daily Express screams from its front page today about "OUTRAGE AS THE NATIONAL LOTTERY DOUBLES PRICE OF TICKETS AND CUTS PRIZES". The Daily Express, lest you forget, is owned by Richard Desmond, who also owns the Health Lottery, a major competitor to the National Lottery. The proprietor has taken every opportunity for cross-promotion between these two venerable brands, with headlines like NEW LOTTERY TO MAKE BRITAIN BETTER, as well as LOTTO TONIC FOR BRITAIN in its sister paper, the Daily Star. (The lottery itself has come under fire for giving just 20p in the pound to charity, compared to 28p in the pound from the National Lottery). But suppose you want to read the Express's story on the National Lottery. It's on the front page of their site, but quite small, and below the fold. You may just find it easier to search for "Lottery" on the main site search. But that won't quite do what you would expect. Go on, try it. See if you find what @ropestoinfinity did when he pointed it out on Twitter. Searches for "lottery" redirect to the Health Lottery's homepage. There's not even any pretence that they are separate institutions. The Advertising Standards Authority might have something to say about that; but then again, maybe not. Last time they responded to complaints, they pointed out that, since the health lottery and Express are technically different companies, the advertorial wasn't really advertorial. Will the Express get away on a technicality again? › What would a progressive immigration policy look like? Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter. Subscribe More Related articles Cabinet audit: what does the appointment of Liam Fox as International Trade Secretary mean for policy? Cabinet audit: what does the appointment of Karen Bradley as Culture Secretary mean for policy? Is the sale of the UK's largest tech company a "sad day" or a "vote of confidence" for Britain?