Daily Express redirects searches to owner's lottery

Heavy cross-promotion.

The Daily Express screams from its front page today about "OUTRAGE AS THE NATIONAL LOTTERY DOUBLES PRICE OF TICKETS AND CUTS PRIZES".

The Daily Express, lest you forget, is owned by Richard Desmond, who also owns the Health Lottery, a major competitor to the National Lottery. The proprietor has taken every opportunity for cross-promotion between these two venerable brands, with headlines like NEW LOTTERY TO MAKE BRITAIN BETTER, as well as LOTTO TONIC FOR BRITAIN in its sister paper, the Daily Star.

(The lottery itself has come under fire for giving just 20p in the pound to charity, compared to 28p in the pound from the National Lottery).

But suppose you want to read the Express's story on the National Lottery. It's on the front page of their site, but quite small, and below the fold. You may just find it easier to search for "Lottery" on the main site search. But that won't quite do what you would expect. Go on, try it. See if you find what @ropestoinfinity did when he pointed it out on Twitter.

Searches for "lottery" redirect to the Health Lottery's homepage. There's not even any pretence that they are separate institutions. The Advertising Standards Authority might have something to say about that; but then again, maybe not. Last time they responded to complaints, they pointed out that, since the health lottery and Express are technically different companies, the advertorial wasn't really advertorial. Will the Express get away on a technicality again?

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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What Jeremy Corbyn gets right about the single market

Technically, you can be outside the EU but inside the single market. Philosophically, you're still in the EU. 

I’ve been trying to work out what bothers me about the response to Jeremy Corbyn’s interview on the Andrew Marr programme.

What bothers me about Corbyn’s interview is obvious: the use of the phrase “wholesale importation” to describe people coming from Eastern Europe to the United Kingdom makes them sound like boxes of sugar rather than people. Adding to that, by suggesting that this “importation” had “destroy[ed] conditions”, rather than laying the blame on Britain’s under-enforced and under-regulated labour market, his words were more appropriate to a politician who believes that immigrants are objects to be scapegoated, not people to be served. (Though perhaps that is appropriate for the leader of the Labour Party if recent history is any guide.)

But I’m bothered, too, by the reaction to another part of his interview, in which the Labour leader said that Britain must leave the single market as it leaves the European Union. The response to this, which is technically correct, has been to attack Corbyn as Liechtenstein, Switzerland, Norway and Iceland are members of the single market but not the European Union.

In my view, leaving the single market will make Britain poorer in the short and long term, will immediately render much of Labour’s 2017 manifesto moot and will, in the long run, be a far bigger victory for right-wing politics than any mere election. Corbyn’s view, that the benefits of freeing a British government from the rules of the single market will outweigh the costs, doesn’t seem very likely to me. So why do I feel so uneasy about the claim that you can be a member of the single market and not the European Union?

I think it’s because the difficult truth is that these countries are, de facto, in the European Union in any meaningful sense. By any estimation, the three pillars of Britain’s “Out” vote were, firstly, control over Britain’s borders, aka the end of the free movement of people, secondly, more money for the public realm aka £350m a week for the NHS, and thirdly control over Britain’s own laws. It’s hard to see how, if the United Kingdom continues to be subject to the free movement of people, continues to pay large sums towards the European Union, and continues to have its laws set elsewhere, we have “honoured the referendum result”.

None of which changes my view that leaving the single market would be a catastrophe for the United Kingdom. But retaining Britain’s single market membership starts with making the argument for single market membership, not hiding behind rhetorical tricks about whether or not single market membership was on the ballot last June, when it quite clearly was. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to domestic and global politics.