Daily Express redirects searches to owner's lottery

Heavy cross-promotion.

The Daily Express screams from its front page today about "OUTRAGE AS THE NATIONAL LOTTERY DOUBLES PRICE OF TICKETS AND CUTS PRIZES".

The Daily Express, lest you forget, is owned by Richard Desmond, who also owns the Health Lottery, a major competitor to the National Lottery. The proprietor has taken every opportunity for cross-promotion between these two venerable brands, with headlines like NEW LOTTERY TO MAKE BRITAIN BETTER, as well as LOTTO TONIC FOR BRITAIN in its sister paper, the Daily Star.

(The lottery itself has come under fire for giving just 20p in the pound to charity, compared to 28p in the pound from the National Lottery).

But suppose you want to read the Express's story on the National Lottery. It's on the front page of their site, but quite small, and below the fold. You may just find it easier to search for "Lottery" on the main site search. But that won't quite do what you would expect. Go on, try it. See if you find what @ropestoinfinity did when he pointed it out on Twitter.

Searches for "lottery" redirect to the Health Lottery's homepage. There's not even any pretence that they are separate institutions. The Advertising Standards Authority might have something to say about that; but then again, maybe not. Last time they responded to complaints, they pointed out that, since the health lottery and Express are technically different companies, the advertorial wasn't really advertorial. Will the Express get away on a technicality again?

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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A man who accused a gay donkey of trying to rape his horse runs for Ukip leader

Another high-quality candidate.

John Rees-Evans, the Ukip candidate for Cardiff South and Penarth in the 2015 general election, is the latest to enter the Ukip leadership contest. And just as your mole thought bigotbait factory Breitbart’s Raheem Kassam was the fruitiest character in the running.

Rees-Evans, a Wales-based Ukipper who used to be in the army, is best-known for a bizarre story he told protesters outside his office in 2014. In which he accused a gay donkey of trying to rape his horse.

Having been asked to respond to a comment by a fellow party member – Julia Gasper – claiming “some homosexuals prefer sex with animals”, Rees-Evans replied:

“Actually, I’ve witnessed that. Yes! I was personally quite amazed. I’ve got a horse and it was there in the field. My horse is a stallion, right. And a donkey came up, which was male, and I’m afraid tried to rape my horse . . .

“So in this case, it’s obviously correct because the homosexual donkey tried to with an animal. But I don’t think that’s what it meant, it’s just a bizarre coincidence.”

Since making his bid for Ukip’s leadership, Rees-Evans has had to take back his controversial claim about the gay donkey on the BBC’s Daily Politics.

He said:

“It was a bit of playful banter with a mischievous activist, OK? . . . I concede it was a mistake to be playful with an activist in the street. The point is I’m not a politician. The guy was just asking me questions in the street. It was an error of judgement. I was very early coming into politics and I’m sorry if I offended anyone by doing that but please can we move on?”


Rees-Evans also made headlines by telling VICE that he persuaded IKEA staff to let him take a gun into a branch of IKEA in Bulgaria last year to protect him in the event of a terrorist siege.

Your mole thinks Nigel Farage is beginning to look like Abraham Lincoln.

I'm a mole, innit.