Why smart women will bin their copies of Smart Woman magazine

"Inner confidence" and "fearing success".

I’m not quite sure how I feel about a small glossy magazine that arrived on my desk today. On the one hand, it’s one of the most patronising reads I’ve experienced in a long time — perhaps all the more so because it’s so well intentioned. On the other, it’s really quite funny in parts, although this was most definitely unintentional.

Smart Woman is a new pamphlet published by Barclays, with the tagline "Take control of your financial future" and a very pouty Emma Hill (CEO of Mulberry) in tiger-stripe heels as the cover girl.

I had to think a while to be able to describe what makes the name Smart Woman so excruciatingly embarrassing, but it’s partly the idea that potential readers will require this kind of affirmation of their own intelligence. It feels like a schoolgirl commendation.

Many women (and men) would undoubtedly benefit from advice on managing their finances and furthering their career, but this isn’t the right way to present it.

Barbara-Ann King, head of female client group at Barclays, wrote the introduction: "For many women… self-doubt seems apparent in the realm of financial decision-making. We see women in many studies revealed as cautious, risk-averse and taking longer to move from thought to action. Not necessarily bad traits, but ones that perhaps hold a woman back from realising her true potential."

For a start, I would suggest that being "cautious" and "risk-averse" doesn’t necessarily imply self-doubt: it could equally imply a greater awareness of, or sensitivity to, what financial risk-taking can mean for themselves or their families, for instance.

Secondly, a strong argument can be made for wanting more cautious, risk-averse individuals in finance. Finally, the producers of Smart Woman would probably have benefited from "taking longer to move from thought to action": the thought behind the magazine is great — it’s the execution that’s so jarring.
   

One of the
  
features in this issue of Smart Woman (doesn’t the name grate?) is about why so few women are on boards, a topic I’ve written about before and one that interests me a great deal.

It piqued my interest, and then contained one of the least sensitive discussions of women giving up work to have children I’ve ever come across. It cites the example of Helena Morrissey, CEO of Newton Investment Management and a campaigner for more women board members, who has nine children, to illustrate that it’s not 2having kids per se that’s the problem" when it comes to women reaching the top of the career ladder.

Helena Morrissey has spoken at Spear’s events, and I have a strong feeling that she wouldn’t want her example used to illustrate a point made by Gwen Rhys, founder of Women in the City and Networking Culture, that "if women negotiate their way out of that [gender pay] gap, they have enough money to pay for the childcare and get rid of the guilt."

Morrissey may be a fantastic example of a woman able to juggle work and family life — but not all women can, or would even want to, follow suit. Not all women find that an expensive nanny will help them "get rid of the guilt" after consistently missing bedtime — and few high-flying jobs are OK with women clocking off by 6pm.

If the Daily Mail likes to paint working mothers as bad mothers, Smart Woman implies that stay-at-home mothers are simply under-ambitious — I’d expect a more intelligent discussion from a rag aimed at female executives. 
   
   


It doesn't stop there. Rhys then asserts that not only are women to "blame" for their low representation in the boardroom, but also that women "fear success". "It’s controversial," she says (and she’s not wrong there), "but for women, the fear of success is greater than the fear of failure. Because if you do leap across the precipice to the boardroom, you have to keep proving yourself."

I would like to see some evidence for this notion that women are scared of having to "prove themselves". It’s shocking that a magazine aimed at "smart women" could be so dismissive.

The piece goes on to argue that women don’t do enough to promote themselves, and need to be more pro-active, which may well be true to a degree, but doesn’t reflect the whole picture.

Perhaps this, ultimately, is my real problem with the magazine: King’s introduction may talk about the need for women to overcome their self-doubt, but the rest of the magazine seems mainly concerned with pointing out what women don’t do well enough, or need to do better: women must stop giving up work to have children. They need to stop fearing success. They need to play politics the way men do, raise their own profiles, and change the way they speak in boardroom their views get heard.

We’re not doing well enough, and it is all our fault, is the central theme, and the conspiratorial tone and patronising title don’t help.

"This issue of Smart Woman puts the spotlight back on what women can do when they allow their creative minds to partner with their inner confidence," King writes in her introduction.

When my creative mind partnered with my inner confidence my feelings about Smart Woman suddenly became clear and I had only one thought: bin this thing (but blog about it first).

Women are apparently "taking longer to move from thought to action": Photograph: Getty Images

Sophie McBain is a freelance writer based in Cairo. She was previously an assistant editor at the New Statesman.

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The SNP thinks it knows how to kill hard Brexit

The Supreme Court ruled MPs must have a say in triggering Article 50. But the opposition must unite to succeed. 

For a few minutes on Tuesday morning, the crowd in the Supreme Court listened as the verdict was read out. Parliament must have the right to authorise the triggering of Article 50. The devolved nations would not get a veto. 

There was a moment of silence. And then the opponents of hard Brexit hit the phones. 

For the Scottish government, the pro-Remain members of the Welsh Assembly and Sinn Féin in Northern Ireland, the victory was bittersweet. 

The ruling prompted Scotland’s First Minister, Nicola Sturgeon, to ask: “Is it better that we take our future into our own hands?”

Ever the pragmatist, though, Sturgeon has simultaneously released her Westminster attack dogs. 

Within minutes of the ruling, the SNP had vowed to put forward 50 amendments (see what they did there) to UK government legislation before Article 50 is enacted. 

This includes the demand for a Brexit white paper – shared by MPs from all parties – to a clause designed to prevent the UK reverting to World Trade Organisation rules if a deal is not agreed. 

But with Labour planning to approve the triggering of Article 50, can the SNP cause havoc with the government’s plans, or will it simply be a chorus of disapproval in the rest of Parliament’s ear?

The SNP can expect some support. Individual SNP MPs have already successfully worked with Labour MPs on issues such as benefit cuts. Pro-Remain Labour backbenchers opposed to Article 50 will not rule out “holding hands with the devil to cross the bridge”, as one insider put it. The sole Green MP, Caroline Lucas, will consider backing SNP amendments she agrees with as well as tabling her own. 

But meanwhile, other opposition parties are seeking their own amendments. Jeremy Corbyn said Labour will seek amendments to stop the Conservatives turning the UK “into a bargain basement tax haven” and is demanding tariff-free access to the EU. 

Separately, the Liberal Democrats are seeking three main amendments – single market membership, rights for EU nationals and a referendum on the deal, which is a “red line”.

Meanwhile, pro-Remain Tory backbenchers are watching their leadership closely to decide how far to stray from the party line. 

But if the Article 50 ruling has woken Parliament up, the initial reaction has been chaotic rather than collaborative. Despite the Lib Dems’ position as the most UK-wide anti-Brexit voice, neither the SNP nor Labour managed to co-ordinate with them. 

Indeed, the Lib Dems look set to vote against Labour’s tariff-free amendment on the grounds it is not good enough, while expecting Labour to vote against their demand of membership of the single market. 

The question for all opposition parties is whether they can find enough amendments to agree on to force the government onto the defensive. Otherwise, this defeat for the government is hardly a defeat at all. 

 

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.