Why smart women will bin their copies of Smart Woman magazine

"Inner confidence" and "fearing success".

I’m not quite sure how I feel about a small glossy magazine that arrived on my desk today. On the one hand, it’s one of the most patronising reads I’ve experienced in a long time — perhaps all the more so because it’s so well intentioned. On the other, it’s really quite funny in parts, although this was most definitely unintentional.

Smart Woman is a new pamphlet published by Barclays, with the tagline "Take control of your financial future" and a very pouty Emma Hill (CEO of Mulberry) in tiger-stripe heels as the cover girl.

I had to think a while to be able to describe what makes the name Smart Woman so excruciatingly embarrassing, but it’s partly the idea that potential readers will require this kind of affirmation of their own intelligence. It feels like a schoolgirl commendation.

Many women (and men) would undoubtedly benefit from advice on managing their finances and furthering their career, but this isn’t the right way to present it.

Barbara-Ann King, head of female client group at Barclays, wrote the introduction: "For many women… self-doubt seems apparent in the realm of financial decision-making. We see women in many studies revealed as cautious, risk-averse and taking longer to move from thought to action. Not necessarily bad traits, but ones that perhaps hold a woman back from realising her true potential."

For a start, I would suggest that being "cautious" and "risk-averse" doesn’t necessarily imply self-doubt: it could equally imply a greater awareness of, or sensitivity to, what financial risk-taking can mean for themselves or their families, for instance.

Secondly, a strong argument can be made for wanting more cautious, risk-averse individuals in finance. Finally, the producers of Smart Woman would probably have benefited from "taking longer to move from thought to action": the thought behind the magazine is great — it’s the execution that’s so jarring.
   

One of the
  
features in this issue of Smart Woman (doesn’t the name grate?) is about why so few women are on boards, a topic I’ve written about before and one that interests me a great deal.

It piqued my interest, and then contained one of the least sensitive discussions of women giving up work to have children I’ve ever come across. It cites the example of Helena Morrissey, CEO of Newton Investment Management and a campaigner for more women board members, who has nine children, to illustrate that it’s not 2having kids per se that’s the problem" when it comes to women reaching the top of the career ladder.

Helena Morrissey has spoken at Spear’s events, and I have a strong feeling that she wouldn’t want her example used to illustrate a point made by Gwen Rhys, founder of Women in the City and Networking Culture, that "if women negotiate their way out of that [gender pay] gap, they have enough money to pay for the childcare and get rid of the guilt."

Morrissey may be a fantastic example of a woman able to juggle work and family life — but not all women can, or would even want to, follow suit. Not all women find that an expensive nanny will help them "get rid of the guilt" after consistently missing bedtime — and few high-flying jobs are OK with women clocking off by 6pm.

If the Daily Mail likes to paint working mothers as bad mothers, Smart Woman implies that stay-at-home mothers are simply under-ambitious — I’d expect a more intelligent discussion from a rag aimed at female executives. 
   
   


It doesn't stop there. Rhys then asserts that not only are women to "blame" for their low representation in the boardroom, but also that women "fear success". "It’s controversial," she says (and she’s not wrong there), "but for women, the fear of success is greater than the fear of failure. Because if you do leap across the precipice to the boardroom, you have to keep proving yourself."

I would like to see some evidence for this notion that women are scared of having to "prove themselves". It’s shocking that a magazine aimed at "smart women" could be so dismissive.

The piece goes on to argue that women don’t do enough to promote themselves, and need to be more pro-active, which may well be true to a degree, but doesn’t reflect the whole picture.

Perhaps this, ultimately, is my real problem with the magazine: King’s introduction may talk about the need for women to overcome their self-doubt, but the rest of the magazine seems mainly concerned with pointing out what women don’t do well enough, or need to do better: women must stop giving up work to have children. They need to stop fearing success. They need to play politics the way men do, raise their own profiles, and change the way they speak in boardroom their views get heard.

We’re not doing well enough, and it is all our fault, is the central theme, and the conspiratorial tone and patronising title don’t help.

"This issue of Smart Woman puts the spotlight back on what women can do when they allow their creative minds to partner with their inner confidence," King writes in her introduction.

When my creative mind partnered with my inner confidence my feelings about Smart Woman suddenly became clear and I had only one thought: bin this thing (but blog about it first).

Women are apparently "taking longer to move from thought to action": Photograph: Getty Images

Sophie McBain is a freelance writer based in Cairo. She was previously an assistant editor at the New Statesman.

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Want to beat child poverty? End the freeze on working-age benefits

Freezing working-age benefits at a time of rising prices is both economically and morally unsound. 

We serve in politics to change lives. Yet for too long, many people and parts of Britain have felt ignored. Our response to Brexit must respond to their concerns and match their aspirations. By doing so, we can unite the country and build a fairer Britain.

Our future success as a country depends on making the most of all our talents. So we should begin with a simple goal – that child poverty must not be a feature of our country’s future.

The Institute for Fiscal Studies projects that relative child poverty will see the biggest increase in a generation in this Parliament. That is why it is so troubling that poverty has almost disappeared from the political agenda under David Cameron, and now Theresa May.

The last Labour Government’s record reminds us what can be achieved. Labour delivered the biggest improvement of any EU nation in lifting one million children out of poverty, transforming so many lives. Child poverty should scar our conscience as much as it does our children’s futures. So we have a duty to this generation to make progress once again.

In my Barnsley constituency, we have led a campaign bringing together Labour party members, community groups, and the local Labour Council to take action. My constituency party recently published its second child poverty report, which included contributions from across our community on addressing this challenge.

Ideas ranged from new requirements on developments for affordable housing, to expanding childcare, and the great example set by retired teachers lending their expertise to tutor local students. When more than 200 children in my constituency fall behind in language skills before they even start school, that local effort must be supported at the national level.

In order to build a consensus around renewed action, I will be introducing a private member’s bill in Parliament. It will set a new child poverty target, with requirements to regularly measure progress and report against the impact of policy choices.

I hope to work on a cross-party basis to share expertise and build pressure for action. In response, I hope that the Government will make this a priority in order to meet the Prime Minister’s commitment to make Britain a country that works for everyone.

The Autumn Statement in two months’ time is an opportunity to signal a new approach. Planned changes to tax and benefits over the next four years will take more than one pound in every ten pounds from the pockets of the poorest families. That is divisive and short-sighted, particularly with prices at the tills expected to rise.

Therefore the Chancellor should make a clear commitment to those who have been left behind by ending the freeze on working-age benefits. That would not only be morally right, but also sound economics.

It is estimated that one pound in every five pounds of public spending is associated with poverty. As well as redirecting public spending, poverty worsens the key economic challenges we face. It lowers productivity and limits spending power, which undermine the strong economy we need for the future.

Yet the human cost of child poverty is the greatest of all. When a Sure Start children’s centre is lost, it closes a door on opportunity. That is penny wise but pound foolish and it must end now.

The smarter approach is to recognise that a child’s earliest years are critical to their future life chances. The weight of expert opinion in favour of early intervention is overwhelming. So that must be our priority, because it is a smart investment for the future and it will change lives today.

This is the cause of our times. To end child poverty so that no-one is locked out of the opportunity for a better future. To stand in the way of a Government that seeks to pass by on the other side. Then to be in position to replace the Tories at the next election.

By doing so, we can answer that demand for change from people across our country. And we can provide security, opportunity, and hope to those who need it most.

That is how we can begin to build a fairer Britain.
 
 

Dan Jarvis is the Labour MP for Barnsley Central and a former Major in the Parachute Regiment.