Can accountants save the planet?

The heroes in pinstripe.

One striking thing that happened at the 2012 UN Earth Summit in Rio was hearing that it was the accountants that will save the planet. It also resonated in one of the most important themes I heard at Rio: valuation, measurement and disclosure. This speaks to the huge role accountants have to play in the creation of a more sustainable world - and it was great to see the profession at Rio in the form of IIRC, the Prince of Wales’ Accounting for Sustainability Project and ICAEW.

This theme was one of a number of that buzzed at the summit and side events including: natural capital; the discussions around articulating a set of sustainable development goals (SDGs); and the much more prominent role business had this time (so different from 1992). There also seemed to be a tacit question floating around about what the role of governments is; for this was not the world uniting in common cause for a higher purpose, this was c.190 separate nations gathering with very different agendas and interests.

These governments are struggling to address global issues that require them to aspire to an international public interest and yield a certain amount of sovereignty. It requires not compromise, a descent to the lowest common denominator, which is what we got, but consensus. This involves giving up some national interest for a greater good. Are the institutions of government and international governance capable of delivering that? The public doesn’t think so. We are witnessing a collapse in public trust in such institutions.  Just look at the latest Edelman Trust report where the most trusted of our institutions commands only 50 per cent of public trust. Respected commentators such as Naill Fergusson and Diane Coyle have written and spoken convincingly on the need for institutions that are fit for purpose.

But the success of any sustainable programme is predicated on successful measurement, valuation and disclosure. If we cannot measure the impact organisations are having on the natural environment then we certainly won’t be able to do anything about it. We need to value that impact not to put a price on nature in order to put it up for sale, but to show its value to stop it being economically invisible. This is the language of business and to engage business we need to speak its language. Reporting is important not just as disclosure to stakeholders and shareholders but, more importantly, in as management information to enable managers to make informed decisions. These are the functions that I would argue are the domain of accountants.

The management and public accounts create an image of the business that shapes perception and decision-making. Like any representation, these are not an unimpeded view; they include certain information and leave other things out, presenting a certain reality. So including other information, about environmental impact for example, will drive different understanding and a new reality and other decisions. That’s why accountants are important.

Richard Spencer is the Head of Sustainability for ICAEW

Accountants are important. Photograph: Getty Images

Richard Spencer, Head of Sustainability ICAEW

Photo: Getty
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Like it or hate it, it doesn't matter: Brexit is happening, and we've got to make a success of it

It's time to stop complaining and start campaigning, says Stella Creasy.

A shortage of Marmite, arguments over exporting jam and angry Belgians. And that’s just this month.  As the Canadian trade deal stalls, and the government decides which cottage industry its will pick next as saviour for the nation, the British people are still no clearer getting an answer to what Brexit actually means. And they are also no clearer as to how they can have a say in how that question is answered.

To date there have been three stages to Brexit. The first was ideological: an ever-rising euroscepticism, rooted in a feeling that the costs the compromises working with others require were not comparable to the benefits. It oozed out, almost unnoticed, from its dormant home deep in the Labour left and the Tory right, stoked by Ukip to devastating effect.

The second stage was the campaign of that referendum itself: a focus on immigration over-riding a wider debate about free trade, and underpinned by the tempting and vague claim that, in an unstable, unfair world, control could be taken back. With any deal dependent on the agreement of twenty eight other countries, it has already proved a hollow victory.

For the last few months, these consequences of these two stages have dominated discussion, generating heat, but not light about what happens next. Neither has anything helped to bring back together those who feel their lives are increasingly at the mercy of a political and economic elite and those who fear Britain is retreating from being a world leader to a back water.

Little wonder the analogy most commonly and easily reached for by commentators has been that of a divorce. They speculate our coming separation from our EU partners is going to be messy, combative and rancorous. Trash talk from some - including those in charge of negotiating -  further feeds this perception. That’s why it is time for all sides to push onto Brexit part three: the practical stage. How and when is it actually going to happen?

A more constructive framework to use than marriage is one of a changing business, rather than a changing relationship. Whatever the solid economic benefits of EU membership, the British people decided the social and democratic costs had become too great. So now we must adapt.

Brexit should be as much about innovating in what we make and create as it is about seeking to renew our trading deals with the world. New products must be sought alongside new markets. This doesn’t have to mean cutting corners or cutting jobs, but it does mean being prepared to learn new skills and invest in helping those in industries that are struggling to make this leap to move on. The UK has an incredible and varied set of services and products to offer the world, but will need to focus on what we do well and uniquely here to thrive. This is easier said than done, but can also offer hope. Specialising and skilling up also means we can resist those who want us to jettison hard-won environmental and social protections as an alternative. 

Most accept such a transition will take time. But what is contested is that it will require openness. However, handing the public a done deal - however well mediated - will do little to address the division within our country. Ensuring the best deal in a way that can garner the public support it needs to work requires strong feedback channels. That is why transparency about the government's plans for Brexit is so important. Of course, a balance needs to be struck with the need to protect negotiating positions, but scrutiny by parliament- and by extension the public- will be vital. With so many differing factors at stake and choices to be made, MPs have to be able and willing to bring their constituents into the discussion not just about what Brexit actually entails, but also what kind of country Britain will be during and after the result - and their role in making it happen. 

Those who want to claim the engagement of parliament and the public undermines the referendum result are still in stages one and two of this debate, looking for someone to blame for past injustices, not building a better future for all. Our Marmite may be safe for the moment, but Brexit can’t remain a love it or hate it phenomenon. It’s time for everyone to get practical.