Formula for box-office gold? Make a Bond film that's not a Bond film

Box-office hit.

It's been called the greatest Bond film of all time, and the figures confirm it: Skyfall has broken the UK seven-day box-office record and posted £180m in its first 10 days across the globe.

Why has it done so well? Perhaps because it's not really a Bond film at all. Skyfall has taken a tongue-in-cheek action franchise with a protagonist who is known for his callous nature and has turned it into a gritty drama with a protagonist who struggles with his feelings. It has taken a character who is famous for never falling in love and made him fall. It has taken a formula with strict limits and has made a point of transgressing them. It has surprising bits, sure. But it's easy to be surprising within a franchise if you're going to utterly depart from the blueprint that defines it.

A cheap trick perhaps - but one which has worked with the box office, and the critics. At the moment we love dramas and flawed, human characters, but we also, nostalgically, love James Bond. And this is surely the formula: take a name everyone recognises and put it to the kind of film that is fashionable now. Disney, with their recent purchase of Star Wars might just be on to a winner.

 

Bond, nearly Bond. Photograph: Getty Images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

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The NS Podcast #169: Traingate, gaffes and Ghostbusters

The New Statesman podcast.

This week, Helen and Stephen tackle Traingate and Lunaticgate. George Eaton comes down-the-line from the valleys with the latest on the Owen Smith campaign. Anna Leszkiewicz joins to discuss feminism in the new Ghostbusters film. And you-ask-us: what is the role of the John McDonell in the Corbyn ménage? (Helen Lewis, Stephen Bush, George Eaton, Anna Leszkiewicz) 

Links:

Traingate (01.24)
Stephen on Jennifer's Ear

Lunaticgate (05.20)
David Wearing on Smith's slurs and empty promises.

Owen Smith (11.36)
George's interview for this week's magazine

Ghosbusters (18.44)
Ryan Gilbey reviews the film
Listen to the SRSLY take 
Anna on the dark side of the Romcom

John McDonnell (31.17)
Read him in his own words
And watch him in action

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And if you're craving yet more NS podcastery, you can watch Helen and Stephen host a live recording at this summer's London Podcast Festival. Tickets available here

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