Formula for box-office gold? Make a Bond film that's not a Bond film

Box-office hit.

It's been called the greatest Bond film of all time, and the figures confirm it: Skyfall has broken the UK seven-day box-office record and posted £180m in its first 10 days across the globe.

Why has it done so well? Perhaps because it's not really a Bond film at all. Skyfall has taken a tongue-in-cheek action franchise with a protagonist who is known for his callous nature and has turned it into a gritty drama with a protagonist who struggles with his feelings. It has taken a character who is famous for never falling in love and made him fall. It has taken a formula with strict limits and has made a point of transgressing them. It has surprising bits, sure. But it's easy to be surprising within a franchise if you're going to utterly depart from the blueprint that defines it.

A cheap trick perhaps - but one which has worked with the box office, and the critics. At the moment we love dramas and flawed, human characters, but we also, nostalgically, love James Bond. And this is surely the formula: take a name everyone recognises and put it to the kind of film that is fashionable now. Disney, with their recent purchase of Star Wars might just be on to a winner.

 

Bond, nearly Bond. Photograph: Getty Images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

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Tony Blair won't endorse the Labour leader - Jeremy Corbyn's fans are celebrating

The thrice-elected Prime Minister is no fan of the new Labour leader. 

Labour heavyweights usually support each other - at least in public. But the former Prime Minister Tony Blair couldn't bring himself to do so when asked on Sky News.

He dodged the question of whether the current Labour leader was the best person to lead the country, instead urging voters not to give Theresa May a "blank cheque". 

If this seems shocking, it's worth remembering that Corbyn refused to say whether he would pick "Trotskyism or Blairism" during the Labour leadership campaign. Corbyn was after all behind the Stop the War Coalition, which opposed Blair's decision to join the invasion of Iraq. 

For some Corbyn supporters, it seems that there couldn't be a greater boon than the thrice-elected PM witholding his endorsement in a critical general election. 

Julia Rampen is the digital news editor of the New Statesman (previously editor of The Staggers, The New Statesman's online rolling politics blog). She has also been deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines. 

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