Coca-cola sucks Christmas into its terrifying maw

The ADgenda: This week's most alarming advert.

It must get a bit dull being the world's leading brand. No need for inventive or expensive advertising campaigns when the product you're touting is quaffed by the bucketload by a significant proportion of the world's population. Consequently, Coke has plumped for world domination, focusing their advertising efforts on strong-arming the few remaining stragglers who haven't embraced their sugary world view.

So it is that everyone's hotly anticipated festive moment - the Coke ad - has taken a decidedly creepy turn. A determined Father Christmas stomps through the snow, slapping a note on a mysterious giant present that reads "For those who don't believe". We cut to a drab cityscape, with a lone girl chugging on a Coke bottle only to be interrupted by a thump outside the window - run to look outside and there's a massive present nestling in the snow. The ribbons fall off and inside sits a giant puppet Father Christmas, who pulls off his restraints and rears up to his full terrifying height.

Serving as a reminder of Coke's pervasive presence the world over Father Cokemas stalks the streets winking knowingly at all the non-believers. He's got your number.

Things were already taking a sinister turn when Christmas was heralded by a fleet of honking lorries breaking the idyllic quiet of a snow-scene while a creepy choir chanted "Holidays are coming". But such was the potency of the sugary stuff that this did nothing to dissuade the global population with Coke sales maintaining their constant high and head office fielding calls from disgruntled customers clamouring for the return of the seasonal ad when it briefly left our screens for a couple of years - for them, Christmas wasn't Christmas without the brown stuff.  In the 21st century Coke IS christmas, HGVs and all. Are you one of the non-believers? Father Cokemas is coming to get you…

WTF? Photograph: Getty Images
David Lammy. Photo: Getty
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David Lammy calls for parliament to overturn the EU referendum result

The Labour MP for Tottenham said Britain could "stop this madness through a vote in Parliament".

David Lammy, the Labour MP for Tottenham, has called on parliament to stop Brexit.

In a statement published on Twitter, he wrote: "Wake up. We do not have to do this. We can stop this madness and bring this nightmare to an end through a vote in Parliament. Our sovereign Parliament needs to now vote on whether we should exit the EU. 

"The referendum was an advisory, non-binding referendum. The Leave campaign's platform has already unravelled and some people wish they hadn't voted to Leave. Parliament now needs to decide whether we should go forward with Brexit, and there should be a vote in Parliament next week. Let us not destroy our economy on the basis of lies and the hubris of Boris Johnson."

Lammy's words follow a petition to re-run the referendum, which has gathered 1.75 million signatures since Friday.

However, the margin of victory in the referendum - more than a million votes - makes it unlikely party leaders would countenance any attempt to derail the Brexit process. On Saturday morning, Labour leader Jeremy Corbyn said there should be no second referendum. Tory leader David Cameron has also accepted the result, and triggered a leadership election.

It is true, though, that had Britain's EU membership been decided in parliament, rather than by a referendum, there would have been an overwhelming vote to Remain. Just 138 Tory MPs declared for Leave, compared with 185 for Remain. In Labour, just 10 declared for Leave, versus 218 for Remain, while no Lib Dem, Scottish Nationalist, Plaid Cymru, Sinn Fein or SDLP MPs backed Leave.

Rob Ford, an academic who has studied Ukip voters, said Lammy's call was "utter madness":